This is a review of some of the top digital media stories in October and research published by Strategy Analytics Digital Media Strategies team. This include an analysis of Amazon's acquisition of Twitch, HBO going over-the-top, and Netflix's launch in France.

1. DIGITAL MEDIA PULSE
Review of October 2014
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2. Movers and Shakers:
Top Headlines in October
Sony PlayStation Plus
Japan, October 31, 2014
Sony executives confirmed that
PlayStation Plus has reached 7.9
million members.
Sky Online
Germany, October 30, 2014
Sky launches Sky Online in
Germany, a pay TV OTT service,
similar to Now TV but more
expensive at €19.99/ month for
movies.
Walmart
USA, October 28, 2014
In an effort to crack the used game
market, Walmart has begun selling
used games in 1,700 of its 4,800
stores. In preparation, Walmart has
been buying back games from
customers since March.
Deezer
France, October 24, 2014
In an effort to expand its talk radio
presence, Deezer acquired Stitcher,
an internet radio and podcasting
brand.
CBS
USA, October 29, 2014
CBS is making its shows available
OTT via CBS ALL ACCESS for $5.99/
month. According to CEO Les
Moonves “We the networks should
not be penalized because you the
station do not negotiate retrans
properly."
HBO
USA, October 15, 2014
HBO Chairman and CEO Richard
Pleper announced at a Time Warner
investor meeting that HBO will
introduce an over-the-top service in
the U.S. next year. Clients may click
here for Report.
BPI
UK, October 27, 2014
Music consumers in the UK have
streamed 10.2 billion tracks so far in
2014, almost double the number of
streams recorded at the same time
in 2013.
Adept.TV
Australia, October 30, 2014
MCN, the Australian media sales
company, is set to launch
programmatic buying for TV using
the Adap.tv platform, enabling
advertisers to buy TV ads using ad
technology and data in a similar
fashion to online advertising.
Microsoft
China, October 7, 2014
The Xbox One sold 100,000 units in
its first week in China. The Xbox One
is available in 4,000 retail outlets.
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3. Original Programming
Blockbuster Movies
TV Series ---------
Kids Programming
Sports ---------
Branding
Marketing
Finances
Studio Relationships
4K/Ultra HD ---------
Source: Strategy Analytics, 2014
HBO has the content, brand, studio relationships, and financial
muscle to not only compete with Netflix but beat them
SVOD OTT Strategies:
• HBO’s focus is on blockbuster movies supplemented with high quality original programming
• Netflix’s focus is on the occasional big movie, a large library of TV series and older movies, and
original shows.

4. Further Reading:
October Publications from Digital Media Strategies
HBO Challenges Netflix for SVOD Dominance
For years, Reed Hastings, Netflix’s CEO, has said he sees HBO as his primary competition. Well, “you should be careful
what you wish for” because with HBO’s announcement that it will be launching a standalone OTT video service in 2015
Netflix is about to take HBO head-on.
Amazon has Big Aspirations with Twitch Acquisition
First revealed in August, Amazon has completed its $970 million acquisition of Twitch. This Strategy Analytics Insight
examines the rationale behind this acquisition and its implications on the media industry.
Netflix Off to a Strong Start in France
Despite facing some unique challenges in France, Netflix is off to a strong start attracting over 100,000 subscribers in the
first 15 days since launching. Despite this strong start questions remain whether Netflix can maintain this torrid pace.
Global eBooks Market Forecast 2001-2020
Strategy Analytics estimates that the global consumer e-book market will grow from just over $7B in 2013 to $16.7B in
2020. As a result, e-reading penetration among the total population will increase from 9% in 2003 to over 23% in 2020,
which means more than 1.7 billion people will have become e-book users by 2020, with tablet being the most common
tool for e-reading.
Who Uses Discs? DVD and Blu-ray Activity by Segment
Sales and rentals of video discs (DVDs and Blu-ray Discs) have been in decline for some years, but they still form an
important component within the wider video entertainment industry. This Bulletin examines the segments and
demographics which buy and rent DVDs and Blu-ray Discs based on our survey of more than 6000 US and European
consumers.
Blogs:
Is Tesco’s Blinkbox for Sale?
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5. Contact us!
• Clients can contact us at any time for more detail or opinion on any of these topics
(and more!) through media@strategyanalytics.com
• Not a client? Want to access our research? Click here!
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