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Using Social Networking Tools for Low-Cost, High-Impact
 Outreach: The Scripps Environmental Accumulation of
             ...
The “Great Pacific Garbage Patch”
The “Great Pacific Garbage Patch”
The “Great Pacific Garbage Patch”
The “Great Pacific Garbage Patch”
The “Great Pacific Garbage Patch”
The “Great Pacific Garbage Patch”
The Scripps Environmental Accumulation
    of Plastic Expedition (SEAPLEX)
• 20 days on R/V New
  Horizon


• Designed & l...
SEAPLEX Objective:
Find and explore high plastic areas in the NE Pacific




                             Photos: Andrew Ti...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
SEAPLEX Objective:
      Find and explore high plastic areas in the NE Pacific
•   My own work: Plastic abundance
    & dis...
Three outreach challenges
1. Creating and disseminating material
      •   Time very limited
      •   Bandwidth $11/MB!

...
SEAPLEX Online Outreach Strategies

 1. Communications volunteers
    • On the ship
    • On shore
 2. Communications tool...
Communications Volunteers: On the ship

• Teacher At Sea: Lara
  Dickens

• SIO Communications’
  Mario Aguilera

• Projec...
Communications Volunteers: Onshore

• SIO graduate student
  Alison Cawood
    • Posted to blog
    • Interacted with
    ...
Communications Tools: Low/no cost
SEAPLEX Blog




   http://seaplexscience.com/
•Scripps Oceanography &
Project Kaisei channels
•SEAPLEX playlist
Official Site




http://sio.ucsd.edu/Expeditions/Seaplex/
Online Newsroom
Mainstream media had easy one-stop
        access to materials
Cost of Online Tools
     Item            Application             Cost
                                         Blog: FREE...
Total Cost of Online Outreach

        People’s time:
     Item            Application                Cost
               ...
Communications strategy: utilizing the
    online science community

1. Began blog & Twitter
   before departure

2. Built...
More interaction, more audience
Lessons Learned & Next Steps
 Lessons Learned
• Pitfalls of “live from the
  field”

• Better coordination internally
  and...
Many Thanks
                                         UC Ship Funds
                                          Project Kaise...
SEAPLEX Stats
•  SEAPLEX website viewed in 114 countries
•  Blog has received more than 55,000 views
•  Twitter has 640 fo...
Trade winds and westerlies (jet
stream) drive the oceanic gyres
Debris accumulates at the calm center
  of the N. Pacific Subtropical High
Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedi...
Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedi...
Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedi...
Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedi...
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Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX)

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Presented in the "Using the Internet in Real-Time Ocean Research for Education and Outreach" session at the AGU Ocean Sciences Meeting in Portland, OR. 2/23/10.

Published in: Education, Technology
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Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX)

  1. 1. Using Social Networking Tools for Low-Cost, High-Impact Outreach: The Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX) Miriam C. Goldstein Alison M. Cawood, Mario C. Aguilera, Annie Reisewitz, Lara Dickens
  2. 2. The “Great Pacific Garbage Patch”
  3. 3. The “Great Pacific Garbage Patch”
  4. 4. The “Great Pacific Garbage Patch”
  5. 5. The “Great Pacific Garbage Patch”
  6. 6. The “Great Pacific Garbage Patch”
  7. 7. The “Great Pacific Garbage Patch”
  8. 8. The Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX) • 20 days on R/V New Horizon • Designed & led by graduate students – UC Ship Funds • Collaboration with nonprofit Project Kaisei
  9. 9. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific Photos: Andrew Titmus
  10. 10. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities Photos: Andrew Titmus
  11. 11. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) Photos: Andrew Titmus
  12. 12. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) • Phytoplankton (Darcy Taniguchi) Photos: Andrew Titmus
  13. 13. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) • Phytoplankton (Darcy Taniguchi) • Subsurface zooplankton (Jesse Powell) Photos: Andrew Titmus
  14. 14. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) • Phytoplankton (Darcy Taniguchi) • Subsurface zooplankton (Jesse Powell) • Midwater fishes (Pete Davison and Rebecca Asch) Photos: Andrew Titmus
  15. 15. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) • Phytoplankton (Darcy Taniguchi) • Subsurface zooplankton (Jesse Powell) • Midwater fishes (Pete Davison and Rebecca Asch) • Seabirds (Andrew Titmus) Photos: Andrew Titmus
  16. 16. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) • Phytoplankton (Darcy Taniguchi) • Subsurface zooplankton (Jesse Powell) • Midwater fishes (Pete Davison and Rebecca Asch) • Seabirds (Andrew Titmus) • Ecotoxicology (Chelsea Rochman) Photos: Andrew Titmus
  17. 17. SEAPLEX Objective: Find and explore high plastic areas in the NE Pacific • My own work: Plastic abundance & distribution; fouling communities • Microbes (Meg Rippy) • Phytoplankton (Darcy Taniguchi) • Subsurface zooplankton (Jesse Powell) • Midwater fishes (Pete Davison and Rebecca Asch) • Seabirds (Andrew Titmus) • Ecotoxicology (Chelsea Rochman) • Cetaceans (Josh Jones) Photos: Andrew Titmus
  18. 18. Three outreach challenges 1. Creating and disseminating material • Time very limited • Bandwidth $11/MB! 2. Shoestring budget • No funding beyond ship time 3. Finding an audience • Schools out for the summer
  19. 19. SEAPLEX Online Outreach Strategies 1. Communications volunteers • On the ship • On shore 2. Communications tools: pre-existing, low- and no-cost online applications 3. Communications strategy: social networking with online science community
  20. 20. Communications Volunteers: On the ship • Teacher At Sea: Lara Dickens • SIO Communications’ Mario Aguilera • Project Kaisei Karin Malmstrom • Separate, complementary communications effort Doug Woodring
  21. 21. Communications Volunteers: Onshore • SIO graduate student Alison Cawood • Posted to blog • Interacted with public in real time • The rest of the SIO Communications Office
  22. 22. Communications Tools: Low/no cost
  23. 23. SEAPLEX Blog http://seaplexscience.com/
  24. 24. •Scripps Oceanography & Project Kaisei channels •SEAPLEX playlist
  25. 25. Official Site http://sio.ucsd.edu/Expeditions/Seaplex/
  26. 26. Online Newsroom
  27. 27. Mainstream media had easy one-stop access to materials
  28. 28. Cost of Online Tools Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 Twitter Twitter.com FREE Photos Flickr 100 MB/month: FREE Videos YouTube FREE Mapping Google Maps/Earth FREE Official Website In-house IT Not free
  29. 29. Total Cost of Online Outreach People’s time: Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 NOT FREE Twitter Twitter.com FREE Up to TK photos: FREE Photos Flickr Unlimited: TK Videos YouTube FREE Mapping Google Maps/Earth FREE Official Website Though SIO IT Dept. Not free
  30. 30. Communications strategy: utilizing the online science community 1. Began blog & Twitter before departure 2. Built relationships in existing online science communities 3. Made material as interactive as possible
  31. 31. More interaction, more audience
  32. 32. Lessons Learned & Next Steps Lessons Learned • Pitfalls of “live from the field” • Better coordination internally and with collaborators Next Steps • Blog ongoing laboratory work • Communicate eventual results Photo: Sam Hodgson, Voice of San Diego
  33. 33. Many Thanks UC Ship Funds Project Kaisei Scripps Center for Marine Biodiversity and Conservation Association for Women in Science - San Diego Centers for Ocean Sciences Education Excellence Michael M. Mullin Graduate Student Fellowship in Biological Oceanography Scripps Director’s Office Lyn & Norman Lear National Science Foundation SEAPLEX Science Project Kaisei Steve Diggs NOAA Southwest Mario Aguilera Doug Woodring Penny Dockry Fisheries Science Rebecca Asch Annie Crawley Jim Dufour Center Pete Davison Karin Malmstrom Rose Dufour Dick Norris Lara Dickens George Orbelian Peter Franks Mark Ohman Jesse Dubler Lisa Gilfillan Cheryl Peach Matt Durham Sorting Volunteers Lucina Gonzalez Greg Rouse Josh Jones Patrick Cheng Phil Hastings Steve Bennett Jesse Powell Chris Gawad Amy Hays Scripps Meg Rippy Erin Reed Brian Hentschel Communications Chelsea Rochman Marci Rosenberg John Hildebrand Scripps Collections Timothy Stillinger Ashey Salas Capt. Wes Hill and Scripps Development Darcy Taniguchi Summer Strutt crew of R/V New Scripps Web Andrew Titmus Horizon Operations Dimitry Abramenkoff Eunha Hoh Ship Scheduling SEAPLEX Faculty Bruce Appelgate David Hyrenbach Office Advisor: Alison Cawood Tony Koslow Shipboard Technical Jim Leichter Dave Checkley Mike Landry Support Steve Constable and Kara Lavender Law Beth Simmons team Skye Moret Annie Townsend Paul Dayton Peter Niller Eric Wolff
  34. 34. SEAPLEX Stats • SEAPLEX website viewed in 114 countries • Blog has received more than 55,000 views • Twitter has 640 followers • Scripps YouTube ranked 9th most viewed non-profit channel during SEAPLEX • Lots of traditional news coverage worldwide • SEAPLEX scientists have given >12 public lectures since August
  35. 35. Trade winds and westerlies (jet stream) drive the oceanic gyres
  36. 36. Debris accumulates at the calm center of the N. Pacific Subtropical High

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