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Potenziale einer Kooperation zwischen Youtubern & NGOs

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Unter dem Hashtag "#VivaAmazonia" hat der WWF 48.320 Unterschriften gegen die geplante Zerstörung der Amazonas-Region gesammelt und überreicht. Mit den beiden YouTubern Simon Unge und DeChangeman bin ich an den Amazonas gereist, um dort auf die #VivaAmazonia-Kampagne aufmerksam zu machen. Hier teile ich meine Erfahrungen und Expertise.

Published in: Government & Nonprofit
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Potenziale einer Kooperation zwischen Youtubern & NGOs

  1. 1. #vivaamazonia #VivaAmazonia Mit zwei YouTubern am Amazonas ©  Dirk  Embert  /  WWF  
  2. 2. WWF Amazonas-Kampagne Reisen mit zwei YouTubern Ergebnisse und Learnings AGENDA ©  Ben  S2rton  /  WWF  
  3. 3. Brasilien plant Gesetzesänderungen, die es legal machen würden, Schutzgebiete und indigene Territorien auszubeuten. HINTERGRUND ©  picture  alliance  
  4. 4. HINTERGRUND Gemeinsam stemmen wir uns mit einer großen Kampagne dagegen! UNSER ENTSCHLUSS ©  Luiz  Alvez  /  Camara  dos  Deputados    
  5. 5. MASSNAHMEN Pressearbeit Politische Arbeit Events Marketing-Aktivitäten Petition ©  Robert  Günther  /  WWF  
  6. 6. YouTube-Botschafter Unsere dramatische Botschaft soll durch Videoblogs erlebbar gemacht werden und mehr Aufmerksamkeit generieren. ©  zik-­‐Köln  
  7. 7. UNSER PLAN Die Schönheit des Regenwaldes und die akute Bedrohung auf einer Reise in den Amazonas erlebbar machen. ©  Dirk  Embert  /  WWF  
  8. 8. HERAUSFORDERUNG kein Vertrag, keine Verpflichtungen, kein Drehplan, low Budget ©  Dirk  Embert  /  WWF  
  9. 9. VLOGGING BRASIL 15 Tage, 3 Stationen, 2 YouTuber, 2 WWF-Mitarbeiter ©  Dirk  Embert  /  WWF  
  10. 10. VLOGGING BRASIL Simon Unge: 7 Videos mit insg. 3,5 Mio. Views
  11. 11. VLOGGING BRASIL ©  Dirk  Embert  /  WWF   SOCIAL MEDIA-SUPPORT
  12. 12. VLOGGING BRASIL DeChangeman: 4 Videos mit insg. 63k Views
  13. 13. ©  Adriano  Gambarino  /  WWF   SOCIAL MEDIA-SUPPORT
  14. 14. VLOGGING BRASIL WWF YouTube-Kanal: 4 Videos mit insg. 59k Views
  15. 15. ©  Adriano  Gambarini  /  WWF   SOCIAL MEDIA-BEGLEITUNG
  16. 16. ©  Adriano  Gambarini  /  WWF   REAKTIONEN DER FANS
  17. 17. ERGEBNIS Große Aufmerksamkeit in der jungen Zielgruppe Abonnenten-Zuwachs von über 100% Enorme Zugriffe auf Website & Petition deutliche Strahleffekte auf andere SOM-Kanäle ©  Dirk  Embert  /  WWF  
  18. 18. LEARNINGS Kontrollverlust einplanen kurzer „Hype“ ist wenig nachhaltig „YouTube-only“-Story erweitern Kontrollverlust einplanen ©  Dirk  Embert  /  WWF  
  19. 19. DANKE! ©  Dirk  Embert  /  WWF   Fragen an @melaniegoemmel

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