By: Francisco Catalan, AaronCleveland, Bryan Crawford, Gregory Harris and Aria Nasiri
Problem Statement Mission/Vision Statement Recommendations Rationale, Objectives and Execution Conclusion
How can Google sustain continued growth and increase financial performance, while adhering to their 10 principles of corporate philosophy and code of conduct?
Mission: To organize the world’s information and make it universally accessible and useful. Vision: To develop the perfect search engine.
To discontinue all expansion efforts andwithdraw from China by Dec. 2011.To increase Android market share from 20% to40% in 2012.To increase revenue by 2.5% with theavailability of Google in Africa by Dec. 2012.
To discontinue all expansion efforts and withdraw from China by Dec. 2011. Rationale: To uphold Google’s 10 principles of corporate philosophy and code of conduct. Objectives: To strengthen Google’s global image by redirecting expansion efforts. Execution: Terminate Google.cn website and redirect global efforts to other countries.
To increase Android market share from 20% to 40% in 2012. Rationale: To increase shareholder wealth. Objectives: To achieve 15% annual earnings per share growth rate. For Android to have more technological capabilities than rivals. Execution: Focus on incorporating the Android operating system in top of the line cell phones.
To increase revenue by 2.5% with the availability of Google in Africa by Dec. 2012. Rationale: To increase the usage of the internet internationally, spreading knowledge and awareness globally. Objective: To make the internet available to 25% of the African population. Execution: Building libraries and community centers in Africa with computer access.
Discontinue all expansion efforts in China and increase mobile market share in U.S. Increased revenue from Android operating system will result in growth for Google as a company which will benefit shareholders. Expansion in China is compromising Google’s global image for seeking money without doing evil. Search results shouldn’t be filtered at any cost.