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MOOCs als Anwendungsfall in sozialen Intranets?

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Folien zum Vortrag auf der Knowtech 2013.

Published in: Business
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MOOCs als Anwendungsfall in sozialen Intranets?

  1. 1. MOOCs als Anwendungsfall in sozialen Intranets? S. Dückert, B. Scheerer (Cogneon), Christian Kuhna (adidas) 08.10.2013 auf der KnowTech in Hanau
  2. 2. Inhalt  Projekt #blp12: Soziale Software in Unternehmen …  … und warum wir das morgen nicht mehr so nennen!  Betriebliche Weiterbildung und MOOCs  Beispiel „Management 2.0 MOOC“ 2
  3. 3. Vorgeschichte #blp12  2010: Übergreifende Zusammenarbeit adidas, Schaeffler  2011: Gegenseitige Besuche adidas, Schaeffler, Aud i  2011: Idee für Benchlearning Projekt entsteht.  2012: Einladung für Projektteilnehmer, Krit erien:  >10.000 Mitarbeiter, global Player  1-2 Jahre mit sozialen Intranets aktiv  Vertreter von HR, IT, Kommunikati on 3
  4. 4. Projektablauf #blp124 Quelle: http://bit.ly/blp12Bericht
  5. 5. #blp12 Intranets der Teilnehmer5 Quelle: http://bit.ly/blp12Bericht
  6. 6. #blp12 Ergebnis: Enterprise 2.0 Flower  Die Tool-Landschaft war deutlich weniger komplex, als das Social Media Prism vermuten lässt  Vorhanden waren  Soziale Netzwerke  Weblogs  Wikis  Redaktionelle Intranets  Suchmaschinen  Video-Portale  PIMs/Dashboards  Groupware 6 Quelle: http://cogneon.de/e20flower
  7. 7. #blp12 Ergebnis: Anwendungsfallmatrix7 „Weiterbildung“ wurde als weiteres, wichtiges Anwendungsfeld besprochen, es gab aber wenig Praxiserfahrung dazu  blp13
  8. 8. Sammlung und Auswahl von Methoden für die Praxiserprobung BarCamp Un-Conference Knowledge Cafe World Cafe Brownbag Meeting Fishbowl Future Backwards Blog Carnival e-Portfolio Flipped Classroom Personal Learning Journal Community of Practice Wikiversity Massive Open Online Course (MOOC) Podcast Q&A-Forum Virtual Classroom ALI5 Storytelling Learning Coach Content Curation Wikiversity Personal Wiki Microlearning Open Space Videocasts Design Thinking Mentoring and reverse mentoring Open Learning Forum Hackaton Benchlearning Benchmarking Internal TED Serious Games Shadowing Action Learning Business Theater Business Simulations Socratic Circle Colleague Counseling Lessons Learned Electronic Performance Support Social Network 8
  9. 9. Was sind MOOCs? Ein MOOC ist ein  MASSIVER >150 Teilnehmer  OFFENER Offene Inhalte Offene Teilnahme Offene Tools  ONLINE :-) Aber: offline hilft!  KURS Anfang und Ende „Grobes“ Lernziel 9 Quelle: http://en.wikipedia.org/wiki/MOOC
  10. 10. Blueprint für den #mgmt20 kam aus #mmc13 10 Quelle: http://howtomooc.org
  11. 11. MOOCs im Internet vs. Intranet11 Quelle: http://bit.ly/blp12Bericht
  12. 12. #mgmt20 Didaktisches Design  Anmeldung ab Mai möglich  Laufzeit acht Wochen (16.09.-08.11.2013)  Sechs Themenwochen im gleichen Schema  Inputmaterial MO  Diskurs MO-DO  Live-Übertragung ExpertInnen-Runde FR 13-14h  Xing-Gruppe als Plattform  Lerngruppen in Regionen und Organisationen  Keine Zertifikat, aber Badges 12
  13. 13. http://mgmt20.de Aufbau Infrastruktur13 Pinterest Wall als virtuelle Tour durch die Nation Kleine „Werbefläche“ für Partner Bilder und Profilseite mit Kurzbeschreibung der 18 ExpertInnen. Beitritt Xing-Gruppe = Anmeldung Kurzer Trailer mit kleinem „Augenzwinkern“ am Ende
  14. 14. #mgmt20 Aufbau Infrastruktur - Automatisierung 14 Quelle: http://de.scribd.com/doc/144364112/KnowTech-2013-Vortragsangebot-MOOCs-Soziale-Intranets
  15. 15. #mgmt20 YouTube und Scribd als Repositories 15 youtube.com/mgmt20mooc Alle Videos der Live- Übertragungen, Screencasts. scribd.com/mgmt20mooc Alle Input-Papiere der ExpertInnnen.
  16. 16. #mgmt20 Etherpad als gemeinsamer Block  Etherpad als gemeinsamer, synchroner Editor für jede Themenwoche  Sehr intuitiv zu bedienen (aufmachen, reinschreiben)  Erst während des MOOCs hinzugenommen 16 Quelle: http://cogneon.de/orangepad/p/Lernen_2.0
  17. 17. Einige Kennzahlen  907 Teilnehmer  814 Beiträge  1.607 Tweets  2.219 Video-Abrufe (YouTube)  5.816 Paper-Abrufe (Scribd) 17
  18. 18. Auswertung Twitter-Nutzung18
  19. 19. Ausblick  Die Evaluation des MOOCs durch die TU Kaiserslautern wird nach Abschluss allen Teilnehmern bereitgestellt  Erste MOOCs in Unternehmen sind auf Basis der Erfahrungen bereits in Konzeption  Inhaltliche Lessons Learned zum mgmt20 MOOC werden wir auf einer MOOC-Konferenz im Dezember präsentieren  Der Einstieg in den MOOC ist jederzeit noch möglich, da jede Woche ein neues Thema hat  wir laden herzlich ein! 19
  20. 20. Vielen Dank! Unsere Materialien zu öffentlichen Auftritten finden Sie unter slideshare.com/cogneon Wir freuen uns über Kommentare, Likes und Weiterleitung. Bitte zitieren als: Cogneon GmbH: <Titel der Präsentation>, <Datum der Präsentation>. URL: cogneon.de.

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