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By Total Recall
What’s this all about?             We are working on a project called "UniversalHousehold Dashboard" - an online service ...
What’s this all about?            If we manage to launch this project, then general public  will be able to receive a ser...
What we di?                 To get some info for the research, we have conductedan online survey and various face-to-face...
Online Survey     
Insights - Interests               Vast majority of people is interested in our project  (76%) Finds it moderately or v...
Insights - Financials               Majority of respondents (75%) is ready to pay a  subscription charge for this servic...
Insights - Financials              What would stop from buying this service: Not being able to afford to pay for a servi...
Insights - Issues                 A big amount of respondents who liked the idea,  was still not fully clear about the c...
Insights - Issues                 Some respondents raised a concern about their  private information to be stored in one...
Insights - Billing                              wire transfer or a bank Billing process issue, as a bank  branch is most...
Features mostly expected                         Friendly and comfortable GUI (graphical user  interface) Secure and re...
Result                             These surveys, questionaries’ and face to face interviews definitely made us to rethin...
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Universal Household Dashboard. Venture Lab 2012. Final Report.

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We are working on a project called "Universal Household Dashboard" - an online service where all your utility bills, your kids' school performance and various other useful bits of your household are collected, aggregated, pivot-tabled and presented to you in a friendly format, allowing you to see correlations and make smart decisions.

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Universal Household Dashboard. Venture Lab 2012. Final Report.

  1. 1. By Total Recall
  2. 2. What’s this all about?  We are working on a project called "UniversalHousehold Dashboard" - an online service where allyour utility bills, your kids school performance and various other useful bits of your household arecollected, aggregated, pivot-tabled and presented to you in a friendly format, allowing you to see correlations and make smart decisions.
  3. 3. What’s this all about? If we manage to launch this project, then general public will be able to receive a service which allows them to take a fully visual and easy control on their household expenses in one place, while making smart decisions and save money. On the other side, it would allow utility companies to get an access to users and interact with them at thenever expected before rate, while receiving payments at the faster rate.
  4. 4. What we di? To get some info for the research, we have conductedan online survey and various face-to-face interviewsand asked people to:“Imagine if this service was fully operational andallowed you to monitor all your household expenses,make smart decisions and save money...”We gave them 10 questions to answer and this is whatwe got back
  5. 5. Online Survey 
  6. 6. Insights - Interests  Vast majority of people is interested in our project (76%) Finds it moderately or very useful, and would recommend to their friends (93%) Big proportion is keen to know more about the project (76%) Some people consider this idea only slightly useful or not useful at all (14%).
  7. 7. Insights - Financials  Majority of respondents (75%) is ready to pay a subscription charge for this service, but only if price does not exceed 10 USD per a month 16% of respondents is ready to pay a charge of over 20$ per month, at high levels of the service quality Service cost is a serious issue.
  8. 8. Insights - Financials What would stop from buying this service: Not being able to afford to pay for a service (28%) Satisfaction with services available from the competitors (21%) No need in such service (14%) Careful pricing and product differentiation models in the product marketing are needed.
  9. 9. Insights - Issues  A big amount of respondents who liked the idea, was still not fully clear about the concept and needed more info on the product (78%) Product promotion across the general public is needed, especially which is not tech savvy.
  10. 10. Insights - Issues  Some respondents raised a concern about their private information to be stored in one database, and potentially being under threat of a security breach Full importance of storage and protection of the technical data (feeds) and personal data (logins) has to be taken on board.
  11. 11. Insights - Billing  wire transfer or a bank Billing process issue, as a bank branch is mostly used to pay utility bills Financial information storage in our system These weaknesses could be used as opportunities, since bills are paid easier in one go, and also all historical data is stored in one system. More convenient option for general public to use, and monetization with % of commission and in return offering targeted deals and discounts after each prompt-payment.
  12. 12. Features mostly expected  Friendly and comfortable GUI (graphical user interface) Secure and reliable payment system Strong privacy features Stable service and support
  13. 13. Result  These surveys, questionaries’ and face to face interviews definitely made us to rethink some aspects of our product, as well as making some changes and improvements; however we also good a proof of that this system is definitely interesting and majority ofpeople would like to try that, even if this service will be sold on a paid subscription basis.

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