Universal Household Dashboard. Venture Lab 2012. Final Report.
By Total Recall
Data Collected Online Survey Face-to-face meetings
Insights - Interest Vast majority of people is interested in our project (76%) Finds it moderately or very useful, and would recommend to their friends (93%) Big proportion is keen to know more about the project (76%) Some people consider this idea only slightly useful or not useful at all (14%).
Insights - Financials Majority of respondents (75%) is ready to pay a subscription charge for this service, but only if price does not exceed 10 USD per a month 16% of respondents is ready to pay a charge of over 20$ per month, at high levels of the service quality Service cost is a serious issue.
Insights - Financials What would stop from buying this service: Not being able to afford to pay for a service (28%) Satisfaction with services available from the competitors (21%) No need in such service (14%) Careful pricing and product differentiation models in the product marketing are needed.
Insights - Issues A big amount of respondents who liked the idea, was still not fully clear about the concept and needed more info on the product (78%) Product promotion across the general public is needed, especially which is not tech savvy.
Insights - Issues Some respondents raised a concern about their private information to be stored in one database, and potentially being under threat of a security breach Full importance of storage and protection of the technical data (feeds) and personal data (logins) has to be taken on board.
Insights - Billing wire transfer or a bank Billing process issue, as a bank branch is mostly used to pay utility bills Financial information storage in our system These weaknesses could be used as opportunities, since bills are paid easier in one go, and also all historical data is stored in one system. More convenient option for general public to use, and monetization with % of commission and in return offering targeted deals and discounts after each prompt-payment.
Features mostly expected Friendly and comfortable GUI (graphical user interface) Secure and reliable payment system Strong privacy features Stable service and support