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un-readymades
     by martin konrad gloeckle
an exploration of
mass customization and
  design democracy
martin konrad gloeckle
master thesis, industrial design
pratt institute, new york, 2007
starting points
creativity
the urge to create
expression
the desire to express
    your personality
d.i.y.
do it yourself
technology
new production methods
opportunity
enable creativity
allow for self-expression
consumer to creator
passive to active
deeper experience
joy and fun
psychology
great experiences
adapt to interests and behaviors
allow participation allow control
choice
choice is basis for motivation
motivation is basis for creativity
21st century consumer
basic needs covered
looking for self-actualization
generation x and y
experience expression involvement
active consumers
user-generated content
     blogs, youTube, wikipedia
          consumer to creator
product design
desktop manufacturing
       increasing capabilities
              still limitations
d.i.y.
lifestyle choice
economic reasons
requires tools &
knowledge
mass customization
high variety
low cost
predetermined selections
          no real design
points of customization
    Factory        Store        Home




 most products

                 closest connection
                                       
d.i.y. services




mostly online
mostly two-dimensional
requires (software) tools
           & knowledge
summary
summary
create design opportunities
use simple technology
design framework
enable user involvement
between d.i.y. and off-the-shelf
incomplete objects
make it interactive
direct interaction with product
provide room for play
don’t predetermine everything
make it fun
keep it simple
don’t require extensive
   knowledge or tools
make it personal
allow for unique creations
include user’s artifacts
take small steps
slowly build confidence
un-readymades
framed - white board
framed - white board
framed - white board
framed - white board
framed - white board
framed - white board
framed - white board
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
drawn - vase
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
shaped - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
joined - bowl
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
covered - frame
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
booked - pedestal
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
shaded - sconce
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
wrapped - lamp
collection
martin konrad gloeckle
 martin-konrad.com

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un-readymades