The document discusses mass customization and design democracy through user involvement in the design process. It explores how new technologies have enabled individuals to be more creative and express themselves through do-it-yourself designs. However, current desktop manufacturing still has some limitations. The document proposes a design framework that takes small steps to slowly build user confidence by providing opportunities for interactive and incomplete designs between pre-made and do-it-yourself objects, allowing for play and unique creations.

1. un-readymades
by martin konrad gloeckle

2. an exploration of
mass customization and
design democracy

3. martin konrad gloeckle
master thesis, industrial design
pratt institute, new york, 2007

4. starting points

5. creativity
the urge to create

6. expression
the desire to express
your personality

7. d.i.y.
do it yourself

8. technology
new production methods

9. opportunity

10. enable creativity
allow for self-expression

11. consumer to creator
passive to active

12. deeper experience
joy and fun

13. psychology

14. great experiences
adapt to interests and behaviors
allow participation allow control

15. choice
choice is basis for motivation
motivation is basis for creativity

16. 21st century consumer
basic needs covered
looking for self-actualization

17. generation x and y
experience expression involvement
active consumers

18. user-generated content
blogs, youTube, wikipedia
consumer to creator

19. product design

20. desktop manufacturing
increasing capabilities
still limitations

21. d.i.y.
lifestyle choice
economic reasons
requires tools &
knowledge

22. mass customization
high variety
low cost

23. predetermined selections
no real design

24. points of customization
Factory Store Home
most products

closest connection


25. d.i.y. services
mostly online
mostly two-dimensional

26. requires (software) tools
& knowledge

27. summary

28. summary
create design opportunities
use simple technology

29. design framework

30. enable user involvement
between d.i.y. and off-the-shelf
incomplete objects

31. make it interactive
direct interaction with product

32. provide room for play
don’t predetermine everything
make it fun

33. keep it simple
don’t require extensive
knowledge or tools

34. make it personal
allow for unique creations
include user’s artifacts

35. take small steps
slowly build confidence

36. un-readymades

37. framed - white board

38. framed - white board

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44. drawn - vase

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63. shaped - bowl

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97. booked - pedestal

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115. shaded - sconce

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135. wrapped - lamp

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148. collection

149. martin konrad gloeckle
martin-konrad.com