Building communities through humanitarian-based design

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It's confirmed: the world is broken and it needs to be fixed. The economy is hurting, the world is warming, and people are in need abroad and at home. What can we as designers and as individuals do to help make the world a better place? How can businesses afford to be philanthropic when the focus has been on maximizing value for shareholders? How can design be part of the solution rather than part of the problem?

Based on her work with Architecture for Humanity and the Open Architecture Network [OAN], the California Academy of Sciences, Once Upon a School, and the San Francisco Museum of Modern Art — and collaborations with partners such as Sun Microsystems, the TED Prize and author Dave Eggers — Maria will present tools and techniques for building online communities, strategies for extending your reach with existing social media platforms, and how design can be the great differentiator for non-profits and cause marketing.

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Building communities through humanitarian-based design

  1. 1. Let’s get personal Building communities through humanitarian-centered design
  2. 2. why are you here today? Design can make this world a better place.
  3. 3. who am I?
  4. 4. Who is Hot Studio?
  5. 5. We design things people love to use.
  6. 6. We’re a progressive design studio that invests in our employees, the environment, and non-profit causes we believe in: We care about our clients and the work we do for them. We care about our employees and their families and value life/work balance. We care about the environment by actively reducing our carbon footprint and are early adopters of the Designer’s Accord. We invest our time and talent in non-profits and social causes we believe in. We believe design can make a difference in people’s lives.
  7. 7. why are you here today? Design can make this world a better place.
  8. 8. why are you here today? Help save the world.
  9. 9. how did I get here?
  10. 10. my turning point in design 1985
  11. 11. beautiful + attractive
  12. 12. + appropriate + usable + sustainable + human-centered + useful + meaningful desirable
  13. 13. + appropriate + usable + sustainable R E S U LT S + useful + meaningful desirable
  14. 14. 2007 Accenture study on product returns “A recent study by Accenture estimates the costs of consumer electronics returns in 2007 at $13.8 billion in the United States alone, with return rates ranging from 11 percent to 20 percent, depending on the type of product. The distribution of reasons to return the product: - 68%: does not meet customer expectations - 27%: buyer’s remorse - 5%: defects or malfunctions Accenture believes that the return rates for functional products would decline significantly if vendors and retailers invested more in making them easier to set up and use, and in educating buyers.” http://www.uselog.com/2008/06/recent-study-by-accenture-estimates.html
  15. 15. Blink of an eye Internet users judge Web sites in less than a blink Internet users can give Web sites a thumbs up or thumbs down in less than the blink of an eye, according to a study by Canadian researchers. In just a brief one-twentieth of a second — less than half the time it takes to blink — people make aesthetic judgments that influence the rest of their experience with an Internet site. “If the first impression is negative, you’ll probably drive people off.“ — Gitte Lindgaard Behavior and Information Technology Journal, 2003
  16. 16. Crisis = danger + crucial moment
  17. 17. True community forms when the perceived system of support breaks down. Design becomes the big differentiator.
  18. 18. Interface Carpets “To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits by 2020 and in doing so we will become restorative through the power of influence.”
  19. 19. Humanitarian-based design recipes for success
  20. 20. The power of good storytelling
  21. 21. Beginnings and endings are important Be authentic, credible, and speak from the heart Inspire; get people to feel something Be provocative; violate people’s expectations and incite curiosity Be interactive; find ways in which you can engage the audience Talk like a human being, not like an organization Calls to action help people take the next step (i.e donate, volunteer, etc.) Hopeful for the future; show progress The power of good storytelling
  22. 22. Annual Report redesign “I just read through the Women’s Foundation Annual Report and I had to write you to say that I really like the way you’ve presented the stories of your grantees. “It’s an annual report that’s hard to put down; I finished it in one sitting and found inspiration on every page. The graphics, layout and approach are so engaging and accessible. “Keep up the amazing work!” Candice Sung Kim candice@coalitionforcleanair.org
  23. 23. How to build and manage online communities
  24. 24. M yS pac e W ik ihow P it chfor k D e liciou s Sc So n Ne Lin ho po nt ni e w c ut la ai c eU k pa s G NO B LO G G I O NLO R O B LO G G I R O B LO G G I N R K IB G G I S RG CA L k Li tp ed bl rp I NG NG NG vi IC C C ys Or RIT O WI I CI RK vi G m We ed ne In M AM TM SM M ng O Stu ia /P U KM NE M IS BOO SO C I A L G r o ov esh a r k WIK Fr ie ndst e r G Re ade r L as t.fm W ikia Mixx PA N D O R A Tw ila Hi5 M M M M G G G G IC IC IC IC R O B LO G G I N R O B LO G G I N R O B LO G G I N R O B LO G G I N PB Re s go Pl eo iL bo te W a d ke i xo Si di ik g Od Be Di t i G D o cuWik i E v ernote B lip.fm Ni ng U p co mi n g V id dle r Ya mme r B ri ghtkit e So Ev Do cia Vi ob en it V m rk .T de p t l M R O B LO G G I N R S B LO G G I N B LO G G I A OT G NR O GIN u ip st th NG br eo IC pl IC IC a Pl TS G G FE IO G Bl Bla M in ite r NM IM TM O g L CA L E OB O/ EV LO MICR VIDE Fr ie ndFee d Fa ce boo k Po ck et re S ee smi c Z vents Lo opt Ja iku Qik MICR OB L O M M M ds GG Fi r G G G IC IC IC Us Ev izr a Tw R O B LO G G I N R O B LO G G I N R O B LO G G I N h n ING tic e rt en co tr al tp i ea E ag tfu Ea ci en Se ic m le So l Id G 12 J u sti n.T V P in g.fm M eetup G Maps G Docs E p inion s P icasa Wo rdpres s Tr i Zo n Sh o t c ti Tu ug as pA ho d ut ge m fa hc M t R O B LO G G I R O B LO G G I N AT B LO G G I N R O B LO G G I I ON S TR O ON tis dv ug og Sh NG NG s er S C IIC IC IC bl GI la PU RE G G t Sa AT iso Sm Bl ow r OM M M UM Sp E y T Ge r R BL T N S/ PIC SE AuthorStream REVIEW PRE C it ys ear c h We bshot s S n ap sh S ez wh o D rupal S cribd slideshare Vox M M M M al Ep e G G G G ice IC IC IC IC Ty ar Fo R O B LO G G I N R O B LO G G I N R O B LO G G I N R O B LO G G I N n Ko v icu ur w pe m vo ra d rio pa ak eA TV o oo er ej d us d z Us Sli Liv Photobucket Po st erou s E m press r D isqus
  25. 25. SL ID E S H ARE S OU PR E S E N T I AT I O IC RA N L DE 15 7 K U N O ND IQUE S ITIE PA IT VIS N MU P I TO RI M RS T CO 2/ HE 09 C NI TW M IT IC TE 8M RO R 09 BL UN 2/ OG IQ RS UE ING GIN I TO VIS ORK G VIS I TO NE T W IQUE RS 2 OK NE FAC E B O 74 M U N /09 SO C IA L W G SL B LO ET T ER FL IC K R PI C T U R E 24 M U N I W E BSI T E S AN QUE /09 RS 2 DV VISI IDE I TO TO R O VIS E S2 UB UE /09 UT IQ YO O UN DE VI M LI 70 NK BU ED IN SI 11 NE ES ITI SS M N UN MU CO M IQ EV E N T UE VIS I TO RS 2 /09 G U P CO M I N R NDE CALE GOOGLE ITE EV E N T B R
  26. 26. SL ID E S H ARE US PR E S E N T IO AT I O IC RA N L DE 15 7 K U N O ND IQUE S ITIE PA IT VIS N MU P I TO RI M RS T CO 2/ HE 09 IC N TW M IT IC TE 8M RO R 09 BL UN 2/ OG IQ RS UE ING GIN I TO VIS ORK G VIS I TO NET W IQUE RS 2 OK FAC E B O 74 M U N /09 SO C IA L FL IC K R PI C T U R E 24 M U N I S AN QUE /09 RS 2 DV VISI IDE I TO TO R O VIS E S2 UB UE /09 UT IQ YO O UN DE VI M LI 70 NK BU ED IN SI 11 NE ES ITI SS M N UN MU CO M IQ EV E N T UE VIS I TO RS 2 /09 G U P CO M I N ER END E CAL GOOGL ITE EV E N T B R

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