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Template Modelo de Negocios

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Template Modelo de Negocios

  1. 1. Template de Modelo de Negocios Versión en español basada en el trabajo publicado por Alex Osterwalder http://business-model-design.blogspot.com
  2. 2. Modelo de Negocios: Concepto PROPUESTA DE VALOR COSTOS RELACIÓN CON EL CLIENTE CLIENTES CANALES DE DISTRIBUCIÓN RED DE PARTNERS INGRESOS INFRAESTRUCTURA CLIENTE OFERTA FINANZAS Un modelo de negocios: describe el valor que una organización ofrece a sus clientes y representa las capacidades y partners requeridos para crear, comercializar y entregar ese valor con el objetivo de generar fuentes de ingresos rentables y sustentables (Alex Osterwalder) ¿COMO? ¿QUE? ¿QUIÉN? ¿CUÁNTO? RECURSOS CLAVES ACTIVIDADES CLAVES
  3. 3. CLIENTES Es el conjunto de productos y servicios que ofrece la empresa Se refiere a la red de alianzas con otras empresas Son los canales a través de los cuales se contacta al cliente, Representa las actvidades necesarios para entregar la propuesta de valor Explica las relaciones con Clientes para adquirirlos, retenerlos y realizar ventas adicionales. Define los clientes a los cuales se les ofrece la propuesta de valor Determina los recursos requeridos para ejecutar las actividades claves INFRASTRUCTURA CLIENTE OFERTA FINANZAS Modelo de Negocios: Concepto PROPUESTA DE VALOR RECURSOS CLAVES RED DE PARTNERS ACTIVIDADES CLAVES RELACIÓN CON EL CLIENTE CANALES DE DISTRIBUCIÓN ¿COMO? ¿QUE? ¿QUIÉN? ¿CUÁNTO? COSTOS INGRESOS Contempla los recursos económicos necesarios para que el modelo de negocios funcione Define las fuentes de ingresos a partir de las cuales la empresa obtiene dinero
  4. 4. OFERTA Describiendo la oferta de la empresa Propuesta de valor 1 Propuesta de valor 2 … PROPUESTA DE VALOR
  5. 5. CLIENTE OFERTA CLIENTES PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … Segmento 1 de Clientes Segmento 2 de Clientes … Describiendo a quien la empresa ofrece valor
  6. 6. Canal de distribución 1 Canal de distribución 2 … CLIENTE OFERTA CLIENTES PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … Segmento 1 de Clientes Segmento 2 de Clientes … Describiendo como la empresa llega a sus clientes CANALES DE DISTRIBUCIÓN
  7. 7. Tipo de relación 1 Tipo de relación 2 … CLIENTE OFERTA CLIENTES PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … Segmento 1 de Clientes Segmento 2 de Clientes … RELACIÓN CON EL CLIENTE Describiendo la relación que la empresa construye
  8. 8. Fuente de ingresos 1 Fuente de ingresos 2 … FINANZAS CLIENTE OFERTA PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … CLIENTES Segmento 1 de Clientes Segmento 2 de Clientes … INGRESOS Describiendo como la empresa genera dinero
  9. 9. Recurso clave 1 Recurso clave 2 … OFERTA PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … INFRASTRUCTURA RECURSOS CLAVES Describiendo que recursos son necesarios
  10. 10. Actividad 1 Actividad 2 … OFERTA PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … Recurso clave 1 Recurso clave 2 … RECURSOS CLAVES ACTIVIDADES CLAVES Describiendo que actividades son necesarias INFRASTRUCTURA
  11. 11. Partner 1 Partner 2 … OFERTA PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … Recurso clave 1 Recurso clave 2 … RECURSOS CLAVES RED DE PARTNERS Describiendo que partners apalancan el modelo de negocios INFRASTRUCTURA
  12. 12. Costo #1 Costo #2 … FINANZAS COSTOS Describiendo los costos del modelo INFRAESTRUCTURA OFERTA PROPUESTA DE VALOR Propuesta de valor 1 Propuesta de valor 2 … Recurso clave 1 Recurso clave 2 … RECURSOS CLAVES
  13. 13. Esta presentación en power point se encuentra bajo licencia Atribución-CompartirDerivadasIgual 2.5 (Argentina) Para ver el texto de esta licencia puede visitar el siguiente sitio: http://creativecommons.org/licenses/by-sa/2.5/ar/

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