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Sitbru session 1 sap communities & sap mentors by m. gillet


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Sitbru session 1 sap communities & sap mentors by m. gillet

  1. 1. SAP Inside Track Brussels 2 0 1 0 SAP Communities & SAP Mentors : Whats in it for me ? How to convince my Boss to let me access it ? Martin Gillet Cogilius bvba © 2010 Martin Gillet. All rights reserved.
  2. 2. Disclaimer • Part of this presentation has been illustrated with slides kindly provided by the SAP Communities. • Although this session highlights key question, the information provided here are my views and opinions and do not reflect necessarily SAP AG’s views.SAP Inside Track 1 Brussels 2 0 1 0
  3. 3. In This Session ... • Discover what are the SAP Communities and what they can bring you • Get introduced to the SAP Mentors • Identify key answers to convince your boss to let you access the Social networks as well as SAP CommunitiesSAP Inside Track 2 Brussels 2 0 1 0
  5. 5. What are the SAP Communities ?SAP Inside Track 4 Brussels 2 0 1 0
  6. 6. Social Media – Tim O’Reilly“…a set of technology, social, and economic trends...” Leverage the power of crowds
  7. 7. Comprehensive, World-Class Social Media Best-Practices and Leadership 5 major groups 4 major groups 2M+ members 30K+ members 575+ storefronts 20K followers Leads & Revenue 18+ accounts 25K fans, 15+ active pages 40K visits via blogs “SAP Community Network…may be the most extensive use to date of social media by a corporation.” -- Leveraging the Talent-Driven Organization, The Aspen Institute, 2010.© SAP AG 2010. All rights reserved. / Page 6
  8. 8. Why Do Communities Matter? People Work Differently Today to Manage the Explosion in Sources of Data a × 10b Exponential rate Globalization: Economies, of change societies, and cultures are integrated 101 0111 110 1001 110 1011 Complex world 110 1001 Explosive growth in dissemination of information overwhelms teams Proliferation of devices: Fragmentation: Sources of Increasing access to information information are user generated , on new form factors now from a multitude of sources© SAP AG 2010. All rights reserved. / Page 7
  9. 9. SAP Community Network What is it…? The SAP Community Network (SCN) is the business network for SAP professionals. It delivers social innovation, social commerce, and social intelligence to our global ecosystem of SAP customers, partners, employees, and independent experts. Developers and Business Business Users Professors and IT Pros Process Experts Students use extend solution gain insight learn discover Code Exchange consume subscribe optimize Explore Find partner solutions find join follow comment adopt Innovate operate rate implement Idea Place converse search evaluate connect customize share create best practice ask Engage participate people-to-people collaborate solve© SAP AG 2010. All rights reserved. / Page 8
  10. 10. People in Many Roles, Actively Engaged Large, Active Community of 2 Million Members Members Contributors ~ 2 million members > 200,000 have contributed > 200 countries and territories > 70,000 in last year ~ 30,000 new members / month > 6,000 bloggers Developers and Business Business User Professors and IT Pros Process Experts Students Traffic Momentum ~ 1 million unique visitors / month ~ 4,000 posts / day in 350+ forums > 29 million total visits in 2009 > 1.5 million topic threads ~ 20 million pages viewed / month > 7 million total messages© SAP AG 2010. All rights reserved. / Page 9
  11. 11. Wealth of Resources In Active Community Two Million Members - Contributing, Engaging, Connecting Members Contributors ~ 2 million members > 200,000 have contributed > 200 countries and territories > 70,000 in last year ~ 30,000 new members / month > 6,000 bloggers Traffic Momentum ~ 1 million unique visitors / month ~ 4,000 posts / day in 350+ forums > 29 million total visits in 2009 > 1.5 million topic threads ~ 20 million pages viewed / month > 7 million total messages© SAP AG 2010. All rights reserved. / Page 10
  12. 12. Communities Provide Deep, Broad Resources Best Practices, Thought Leadership and Training Collaboration Content Downloads and Tools Skills Development Marketplace© SAP AG 2010. All rights reserved. / Page 11
  13. 13. SAP Community Network – Online A Vibrant Global Network of Customer-Facing & Partner-Enabling Assets SAP Community SAP Developer Network Business Process Network Expert Customers Business Objects University Alliances Community Community EcoHub© SAP 2009 / Page 12 © SAP 2010 / Page 12
  14. 14. Organizations Who Engage in SAP Community Network Drive Better Results Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions Impact – drive higher quality and better business results by leveraging the community and known best practices Speed – accelerate execution through access to technologies, models, and a network of experts Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective© SAP 2009 / Page 13
  15. 15. SAP Community Network – Three Simple Steps Leverage the Communities in Your Organization Explore Join the community, search for the resources you need, learn how to use the site to benefit your team Engage Connect to build YOUR network, collaborate with peers, share your knowledge to “give back” and grow your reputation Innovate Adopt best practices, optimize your landscape, visit Code Exchange and Idea Place for innovative discourse© SAP AG 2010. All rights reserved. / Page 14
  16. 16. What are the SAP Mentors ?SAP Inside Track 15 Brussels 2 0 1 0
  17. 17. What is a tribe ?tribeNoun1. a social division of (usually preliterate) people(synonym) folk(hypernym) social group(hyponym) phyle(member-meronym) moiety2. a federation (as of American Indians)(synonym) federation of tribes(hypernym) nation(member-meronym) Mayan, Maya(classification) United States, United States of America, America, US, U.S., USA, U.S.A.3. (biology) a taxonomic category between a genus and a subfamily(hypernym) taxonomic group, taxonomic category, taxon(hyponym) Bovini, tribe Bovini(member-holonym) family(classification) biology, biological science4. group of people related by blood or marriage(synonym) kin, kin group, kinship group, kindred, clan(hypernym) social group(hyponym) mishpocha, mishpachah SAP Inside Track 16(member-meronym) relative, relation Brussels 2 0 1 0 Source : Babylon dictionnary
  18. 18. ‘Gather and promote your tribe !’ Mark FinnernSAP Inside Track 17 Brussels 2 0 1 0
  19. 19. 3 SAP Ecosystem Events Education plus Deepening Relationships, Loyalty, Commitment SAP TechEd and TechTour 30,000 attendees in 4 regional + 40 local events Las Vegas Shanghai Berlin Bangalore SAP TechEd ( ) SAP’s premier technical education conference and business process event. Target audience: LE and mid-market customers + partners + SAP employees SAP TechTour ( ) Road show with SAP TechEd content, free of charge, local language Target audience: LE, SME customers and prospects + partners + SAP employees© SAP 2010 / Page 18
  20. 20. How to convince my manager …? • How to convince my boss to access these places ?SAP Inside Track 19 Brussels 2 0 1 0
  21. 21. How does social media deliver value in industry? Social Approach Example Goals Objectives Monitor mentions of key •Customer insight; crisis management LISTENING words and phrases •Improved segmentation •Alignment of offering with need •Changes in reach, impressions, brand awareness Add messages & topics to TALKING discussions & interactions •Increased share of voice •Higher quality of responses to offers Convert influencers into •Increased velocity of messages in market ENERGIZING advocates of your value •Increased recommendation, promotion, advocacy propositions •Higher trust, brand trust perception Diffuse innovations across •Faster deployments at new customers SPREADING target groups •Existing customers create new business capacity •Reduced support costs Broker assistance between SUPPORTING •Higher customer satisfaction requesters and assistors •Less churn Enfranchise customers into •Deliver products faster to market EMBRACING development processes •Increased loyalty, increased advocacy20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  22. 22. SAP Communities Drive Value to… Open access to subject matter experts for fast implementation + issue resolution Many support resources reduce customer operations costs (TCO) Increase knowledge and insight Connect with peers and partners; increase influence Customers Co-innovate by connecting experts for surprising results Discover, evaluate, and buy partner and SAP solutions Subject matter experts for solutions, innovation, and market insight Many implementation and support resources reduce support costs Partners Demonstrate expertise, generate leads to > 2M members globally Gain access to massive SAP installed base Quick product/service adoption and market ramp-up with immediate global reach Speed, agility, better decision making, and risk reduction via rich insights Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell Improved product and information quality with outside-in feedback on our products, SAP services, processes, and customer experiences Proof of strong commitment to ecosystem enablement and success Lead generation for the entire ecosystem – SAP and partners Co-innovation by connecting experts with others = leadership Our Ecosystem Gateway to solution certification, roll-out, ramp-up, and success©© SAP AG /2010. All rights reserved. / Page 21 SAP 2010 Page 21
  23. 23. SAP Communities Deliver Value thru… Exclusive Content Connectivity Leading Practices and Solutions Peer Networking “How-to” Guides, Whitepapers, Articles Major Conferences & Local Events Newsletters and eLearning Industry & Solution Forums Enterprise Services Definitions, Business Thought Leader Blogs Maps, and Implementation Documents Collaborative Wikis SAP EcoHub Partner Solutions & Services Expert Discussion Forums Marketplace Access to Influencers + Execs Solution Demos and Specs Partner to Customer to SAP Rich Assets Individual & Company Benefits Configuration & Optimization Examples Skills Enhancement Audio / Video Demos, eLearning Member-Granted Points Widgets, Wizards, Editors Reputation-Based Recognition Previews, Trials, Add-On Downloads Appreciation, Status, Awareness, Visibility Tools, Analyzers, Development Kits Education & Professional Development Solution Composer Skills Certification InnoCentive & Idea Place for Innovation SAP Mentor Program Partner and SAP Solutions + Services Career Center Job Board©© SAP AG /2010. All rights reserved. / Page 22 SAP 2010 Page 22
  24. 24. SAP Community Network Team Excels Recognized Experts in Community Building SAP Community Network… may be the most extensive use to date of social media by a“ corporation.” Richard Adler Leveraging the Talent-Driven Organization, The Aspen Institute, March 2010 “SAP ‘s results have been impressive, not only in the scale of the creation space but in learning“ and performance improvements it has produced.” John Hagel III, John Seeley Brown, Lang Davison The Power of Pull, April 2010 SAP ranks in the top ten of “the worlds most valuable brands based on how they leverage social“ media to interact with customers.” Charlene Li The World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009 SAP has elevated its community development into an entire practice…it allows the most“ dedicated members of its community direct access to senior management to provide feedback on products, services, and strategy. Chris Andrews Four Components of Successful Innovation, Forrester, April 2009© SAP AG 2010. All rights reserved. / Page 23
  25. 25. Customers Gain Insight with Communities Direct Access to Best Practices Standard Bank is using SDN Colgate Palmolive saved Hamelin learned from trusted enterprise service use cases 10% to 20% of project time sources what worked and to ensure accuracy and using the SAP Communities didn’t, leading to informed shorten cycles. as a resource. decisions and successful implementation. “Project resources together “ SCN has been a very helpful “ We wanted technical with the SAP Community resource for many questions information, step-by-step Network are proving paramount that we encountered during the instructions on how to get [SAP to us realizing our vision. We development phase of our SAP BusinessObjects solutions and were able to capitalize on the implementation; easily saving SAP ERP] to work together. The content and lessons learned on us 10-20% of overall project SAP BusinessObjects SCN to significantly shorten time. Finding a similar solution community gave us what we our learning curve and ourselves might have taken an needed to implement the development lifecycles.” extra 2-3 weeks, in some cases.” software successfully.” Phillip Parkinson Faisal Mehmood Jean-Marc Viallatte Integration Developer Business Process Analyst Managing Director Standard Bank Colgate Palmolive Hamelin© SAP AG 2010. All rights reserved. / Page 24
  26. 26. … Show your colors ! This handy sticker will make your manager ….SAP Inside Track 25 Brussels 2 0 1 0
  27. 27. Resources • SAP Examples ! SAP social media guidelines for employees : guidelines-2009/ Social Media Trends nds From Web 2.0 to Enterprise 2.0 : Facebook for Business client/38735SAP Inside Track 26 Brussels 2 0 1 0
  28. 28. Resources (con’t) • Websites • Twitter Inside Track 27 Brussels 2 0 1 0
  29. 29. © SAP AG 2009. All rights reserved. / Page internal
  30. 30. Questions ? Hopefully some answers …SAP Inside Track 29 Brussels 2 0 1 0
  31. 31. Your Turn! Questions? Finish Line! How to contact me: Martin Gillet Inside Track 30 Brussels 2 0 1 0