#sitbru Keynote EU 2.0 Whats The Point by B. Nieuwenhuis

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SAP Inside Track Brussels - Keynote EU 2.0 What's the point by B. Nieuwenhuis

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#sitbru Keynote EU 2.0 Whats The Point by B. Nieuwenhuis

  1. 1. EU 2.0? What’s the point?? B. Nieuwenhuis External Relations European Commission September 2010
  2. 2. Internet & the EU (institutions) • Paper 1957 • Fax ?? • Copy ?? • Mail 1988?? • www 1995 • Web 2.0 2010 • ….?
  3. 3. Long ago…..(1996)
  4. 4. europa.eu +
  5. 5. EU & communication Quite often talking from another planet
  6. 6. EU & communication Communicating is difficult for bureaucrats used to paper, notes, etc…..
  7. 7. EU & communication Quite often… Just talking to ourselves…
  8. 8. The challenge….. from 1-way = web 1.0 = transmitting into 2-way = web 2.0 = receiving (& transmitting)
  9. 9. Can we use social media? • YES • Staff as Ambassadors (ref: administrative notice (38/2007 from 17/07/2007)
  10. 10. Should we use it? • Participating in social networks is not a one-off • Learn to use it before you start exploiting it for communication purposes • Social media can never replace a good website • Social media is a means – not an end • As always- depends on your targets
  11. 11. Guidelines 1. Be credible, accurate, fair, thorough and transparent. 2. Encourage constructive criticism and deliberation. 3. Be responsive. 4. Be integrated. 5. Be a civil servant. 6. Enable others to reuse the information.
  12. 12. Lessons?? • Tools from outside are used inside (web=intranet / twitter=Yammer) • So train inside to prepare for the outside • staff already on social media (Facebook, Linkedin, Twitter,…) so they know • Trust…. • But allow people to try and fail!!
  13. 13. Contact details B. Nieuwenhuis • Mail: benedictus.nieuwenhuis@ec.europa.eu • Twitter: @dicknieuwenhuis • Blog: dicknieuwenhuis.wordpress.com • Linkedin: http://be.linkedin.com/in/dicknieuwenhuis/

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