MKT 389 Spreading Content

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MKT 389 Spreading Content

  1. 1. MKT 389 CONTENT THAT SELF-REPLICATES
  2. 2. SELF-REPLICATING CONTENT The unique role of social media in content marketing Social influencers models and WOM for content marketing Measuring impact (what’s working and what isn’t)
  3. 3. SOCIAL MEDIA AND CONTENT Can one exist without the other? Why? Why not?
  4. 4. EXERCISE Facebook Twitter Instagram Pinterest Tumblr Google+ How can each of these channels to be used uniquely to extend the impact, life and reach of a story? Find an example.
  5. 5. SOCIAL INFLUENCER MODELS Word of mouth and social media content marketing go hand in hand. Why? What are social influencers? Why are they critical to spreading content? What are all the ways this is done? On Facebook, YouTube, Twitter, Instagram, Pinterest, Tumblr?
  6. 6. MEASURING IMPACT
  7. 7. KEY PERFORMANCE INDICATORS (KPI’S) Results? Engagement? Both!
  8. 8. ANALYTICS PYRAMID Different levels of the organization care about different things Be prepared to message and speak to effectiveness of content in a contextual way Don’t speak to the C suite about ‘engagement’ instead tell them about Costs per lead and lead conversion
  9. 9. TYPES OF METRICS Consumption metrics Sharing metrics Lead generation metrics Revenue/sales metrics Management by objective/return on objective is key!

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