Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

High Impact Strategies for Enhancing Student Engagement Online and Hybrid Marketin Courses

313 views

Published on

Strategies for impacting student success and satisfaction in online and hybrid classes via increasing social presence in digital learning environments.

Published in: Education
  • Be the first to comment

  • Be the first to like this

High Impact Strategies for Enhancing Student Engagement Online and Hybrid Marketin Courses

  1. 1. High Impact Strategies for Enhancing Student Engagement in Hybrid & Online Marketing Courses H. Rika Houston, Shirley Stretch & Michael Germano
  2. 2. Social Presence and Online Instruction • Context and background • The problem • High Impact Strategies for Increasing Social Presence • Examples
  3. 3. Social Presence • “a measure of the feeling of community that a learner experiences in an online environment” (Tu and McIssac, 2002) • “social presence marks a qualitative difference between a collaborative community of inquiry and a simple process of downloading information” (Garrison et al., 2000) • Strong correlation between social presence and student satisfaction/achievement in online instruction (Cobb, 2009)
  4. 4. The Problem • How do classroom participants connect (to each other and instructor as well as material) in order to facilitate a meaningful online learning experience? • Structural impediments are many
  5. 5. Increasing Social Presence via Instructional Design • Collaborative learning is crucial • Assignments that are shared and visible like blogs, chatroom discussions, shared video projects are key
  6. 6. Social Presence and Collaborative Online Learning • Active collaborative learning is key to establishing community in online classes (Garrison et al., (2000) • Small group learning in real time based upon tasks (e.g. via Google Hangouts)
  7. 7. Social Presence and Professor Presence • Instructors must be present in a way that transcends the material and makes them a force for learning; Leadership required! • Communication that is regular, ongoing and emotional (funny is easiest to tap into!) • Clarify emotions. Use of emoticons shows huge impact on student receptivity to communication as emotionally laden (Gunawardenaa & Zittleb, 2009) • Accessibility is key. Firefox Hello for real time video office hours helps; Twitter DM; WhatsApp
  8. 8. Consumer Behavior • Watch movie Good Will Hunting (social; shared experience) • Online discussion about something very personal but dependent upon critical thinking related to course
  9. 9. International marketing • Cuba and the trade embargo discussion • Taps into deep feelings about the propriety of US policy and history with Latin America • Controversy breeds emotion and engagement
  10. 10. Social media content marketing • Twitter as a tool for group interaction • Social media=Social Presence for many of our student • Super Bowl Sunday Real Time Tweeting • Other events: Oscars, Emmys, etc.
  11. 11. Search Engine Optimization • Adobe connect for website SEO audit (task based going deeper with content) • Small group meetings on projects • Share documents discuss tools and audit reports • Continue work on Google hangouts
  12. 12. Summing Up: High Impact Strategies • Embrace role as discussion leader, tour guide; No room for sage on the stage • Scope of content should focus on depth not breadth • Be social (names, emoticons, humor, cheerleader, available) • Tasked based project

×