Future of Voice Workshop

Introduction to Hypervoice
8th October 2013
Dean Bubley & Martin Geddes
dean.bubley@disruptive-a...
Who are the pioneers?

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
What is hypervoice about?

Use voice to enrich
conversation and
collaboration
“Computer-enriched voice conversations.”

Oc...
Example video
Voice is Information

Indexed and searchable
What did we do?

What did we say?

So what &
what next?

Why are
we here?
Oct...
The longer version…

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Talk is cheap, labour is not
Cost per Minute (US$)
US Dollars per minute, 2006 prices

$0.70
$0.60
$0.50
$0.40
$0.30
$0.20...
Telephony is end-of-life
Too many
costs

Oct 2013

Too few benefits

Copyright Disruptive Analysis Ltd & Martin Geddes Con...
How to get
the benefits of
“being there”
(and more)

without the costs of
“being there”
all the time?

Oct 2013

Copyright...
Hypervoice

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
What is hypervoice?
Voice as 2-way audio

Oct 2013

Voice as
information

Copyright Disruptive Analysis Ltd & Martin Gedde...
Problems we are solving

Voice has value at a
single instant

Oct 2013

Voice has value beyond a
single instant

Copyright...
What does Hypervoice look like?
What is the market opportunity?
Audio Web Conferencing
High

Quality of the Interaction

Collaborative
Video

GROWTH
$6B+ ...
What is the market opportunity?
Audio Web Conferencing
Real Time

Quality of the Interaction

Asynchronous

Hypervoice

Ro...
Example use cases

B2B

Lawyers, project managers, healthcare,
security, call centre, product development,
sales, consulti...
Integrated with the “four pillars” of
enterprise social software

OPPORTUNITY
Collaboration
Search
Fulfilment
Syndication
Defining characteristics
Activity stream
Recordable
Shareable
Workflow integration
Searchable
Oct 2013

Copyright Disrupti...
Summary

Hypervoice conversations are the
‘social’ version of telephony and
unified communications, in the
same way that T...
“…the inclusion of apps such as Evernote differentiates a voice-and-data offering in
a market full of voice-and-data offer...
Get in touch
We can help you prepare for a
world where voice is a feature,
not a service. Find out more

dean.bubley@disru...
Future of Voice - Introduction to Hypervoice
Future of Voice - Introduction to Hypervoice
Future of Voice - Introduction to Hypervoice
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Future of Voice - introduction to Hypervoice
Hypervoice conversations are the ‘social’ version of telephony and unified communications, in the same way that Twitter, Facebook or Yammer conversations are the ‘social’ version of SMS and email. This presentation was delivered at the Future of Voice workshop and explores:- What is Hypervoice? What problems does Hypervoice solve? How is it being implemented? What market opportunities exist?

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Future of Voice - Introduction to Hypervoice

  1. 1. Future of Voice Workshop Introduction to Hypervoice 8th October 2013 Dean Bubley & Martin Geddes dean.bubley@disruptive-analysis.com mail@martingeddes.com
  2. 2. Who are the pioneers? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  3. 3. What is hypervoice about? Use voice to enrich conversation and collaboration “Computer-enriched voice conversations.” Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  4. 4. Example video
  5. 5. Voice is Information Indexed and searchable What did we do? What did we say? So what & what next? Why are we here? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  6. 6. The longer version… Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  7. 7. Talk is cheap, labour is not Cost per Minute (US$) US Dollars per minute, 2006 prices $0.70 $0.60 $0.50 $0.40 $0.30 $0.20 $0.10 $0.00 1984 1986 1988 1990 1992 1994 1996 1998 2000 High school graduate avergage wage Wireline long distance calls Oct 2013 College graduate avergage wage Wireless calls Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 2002 2004 2006
  8. 8. Telephony is end-of-life Too many costs Oct 2013 Too few benefits Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  9. 9. How to get the benefits of “being there” (and more) without the costs of “being there” all the time? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  10. 10. Hypervoice Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  11. 11. What is hypervoice? Voice as 2-way audio Oct 2013 Voice as information Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  12. 12. Problems we are solving Voice has value at a single instant Oct 2013 Voice has value beyond a single instant Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  13. 13. What does Hypervoice look like?
  14. 14. What is the market opportunity? Audio Web Conferencing High Quality of the Interaction Collaborative Video GROWTH $6B+ 2012 18% CAGR Web Conferencing Shared Event Automated Audio Managed Audio Phone call Low FEW ONE Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 MANY
  15. 15. What is the market opportunity? Audio Web Conferencing Real Time Quality of the Interaction Asynchronous Hypervoice Robo Calling Many Oct 2013 Collaborative Video Web Conferencing Shared Event Automated Audio Managed Audio Phone call VM One Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 Many
  16. 16. Example use cases B2B Lawyers, project managers, healthcare, security, call centre, product development, sales, consulting services Surveys, recruitment, net promoter score B2C C2C Oct 2013 Greetings messages, social media integration Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  17. 17. Integrated with the “four pillars” of enterprise social software OPPORTUNITY Collaboration Search Fulfilment Syndication
  18. 18. Defining characteristics Activity stream Recordable Shareable Workflow integration Searchable Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  19. 19. Summary Hypervoice conversations are the ‘social’ version of telephony and unified communications, in the same way that Twitter, Facebook or Yammer conversations are the ‘social’ version of SMS and email. Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  20. 20. “…the inclusion of apps such as Evernote differentiates a voice-and-data offering in a market full of voice-and-data offerings. And encouraging customers to set up accounts with a telco-provided service engages customer loyalty and reduces customer churn.” “The big question for telcos is where their future growth is going to come from… Linking up with Web or media apps helps telcos differentiate themselves” “This [deal] is an example of a simple deal which is just reselling other people’s services, but which goes to make their bundle more attractive.” A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company strategy. Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  21. 21. Get in touch We can help you prepare for a world where voice is a feature, not a service. Find out more dean.bubley@disruptive-analysis.com twitter.com/disruptivedean www.disruptive-analysis.com Newsletter Oct 2013 mail@martingeddes.com Twitter.com/martingeddes www.martingeddes.com Newsletter Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

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