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Kevin McGinnis - Getting Corporations in Your Corner

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Kevin McGinnis - Getting Corporations in Your Corner

  1. 1. Annual Conference, April 23-24, 2014 Getting Corporations in Your Corner Kevin McGinnis Pinsight Media+ powered by Sprint @mcginnis_k
  2. 2. Corporations & Entrepreneurship Why Corporate Engagement Matters Kevin McGinnis Vice President – Sprint/Pinsight Media+
  3. 3. • The Sprint Story • The Three Basic Questions: 1.Why Do We Care? (Community) 2.Why Should a Corporation Care? (CEO) 3.What Should They Do? Agenda
  4. 4. 4 We used an external view to help us decide where to apply ourselves How can Sprint help stimulate the QUALITY & QUANTITY of entrepreneurs in the region? Sprint has audience – Promote the ecosystem and raise awareness? It’s not just about Sprint, how do we engage or peers, both locally & nationally, and be recognized as THE thought leader in the space? How does Sprint provide ACCESS to internal resources, national contacts and CONNECT the dots? Can Sprint be a catalyst to grow/retain BUSINESS, DEVELOPER, and DESIGN talent? How does Sprint PARTICIPATE in & INFLUENCE the local Venture Capital market? Addressing the Needs
  5. 5. 5 + Sprint KC Venture Fund Sprint Mentor Network What Sprint Did in 2013
  6. 6. “Big Companies Will Ruin This” Why it Matters to the Community 1 1. Seeding Business Problems 2. Tech & Invention Transfer 3. Market & Customer Validation 2 1. Distribution 2. Consumption 3. Platform & Technology Partner 4. Funding (all phases) 3 1. Infrastructure 2. Access 3. Mentorship 4. Engagement & Leadership
  7. 7. CORPORATE BENEFITS BUSINESS DEVELOPMENT & INNOVATION • External Vision & Invention • Partner Development (Easier To Do Business With) • Internal Innovation • How do you find the next “S-Curve” or process improvement COMMUNITY & CORPORATE SOCIAL RESPONSIBILITY • Economic Development • Technology Advancement • Employee Volunteers • More Attractive as an Employer CULTURE • Employee Satisfaction • Skills Growth & Appreciation • Entrepreneurial Lessons • Helps Drive Innovation Culture How Does a Big Company Benefit?
  8. 8. 1. Get Engaged – Do Something 2. Employee Engagement 3. Create a Mentor Network 4. Back the “Winners” 5. Re-State Your Problems 6. Ask the Question – “What Can We Do to Help?” How Do We Do It?
  9. 9. Thank you! Any questions? Please reach me at kmcginnis@pinsightmedia.com Or Follow me on Twitter @mcginnis_k

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