One of the most complex and significant financial events in peoples' lives is the purchase or sale of a home. Because of the complexity, size, and lack of frequency of these transactions, people typically seek the help of Broker Associates for this process. Broker Associates therefore must have a thorough knowledge of the real estate market in their communities. They must know which neighborhoods will best fit their clients' needs and budgets. They must be familiar with local zoning and tax laws and know where to obtain financing for the purchase of property.