Building a seller proposal

BUILDING A SELLER PROPOSAL

SAHIL SHAH

RE/MAX Mumbai – Gujarat – Maharashtra

WHAT TO INCLUDE
 Details on RE/MAX
 Challenges faced by the seller
 Why RE/MAX Broker Associate
 How to list with RE/MAX
 Exclusive Mandate
 List of Services
 Dangers of Overpricing
 Comparative Market Analysis
 Procedure
REFLECTIONS OF GREATNESS

PROFILE-ROLE ON RE/MAX
 RE/MAX International
 RE/MAX India
 RE/MAX Region
 RE/MAX Franchise Office
 You as an Agent


CHALLENGES FACED BY SELLER
 Guidance of valuation
 Limited network of agents
 Sales requires continuous efforts
 Dealing and negotiating with number of agents
and buyers
 Limited Marketing Exposure
 Legal Paperwork


WHY RE/MAX BROKER ASSOCIATE
 Association with a brand
 Global Presence
 Customers of all types
 Collaboration with brokers
 No fixed costs – only success fees
 Trained and Professional Agents
 No motivation / monitoring required
 Exclusive web-space


TYPES OF MANDATE
 Open Mandate
 Exclusive Mandate


BENEFITS OF EXCLUSIVE MANDATE
 Results in higher selling price
 Allows agents to put signages
 Invest more in advertising
 Gives exposure to more agents
 Seller is better informed


LIST OF SERVICES
 Fliers – Design Centre •Print media
 Brochures – Design Centre ToI + Mirror
 Event based marketing Indian Express
Regional newspaper
Buying in area •Web Promotion on
Investing in area Magicbricks
Why buy rather than rent 99acres
 Festival based marketing Indiaproperties
Janmashtami •Agents in the area
•Agents in the city – Associations, other top agents
Independence Day •RE/MAX network in the city, country and internationally
Dusshera iConnect – local agent, office, www.remax.in,
Diwali iConnect – other portals
 Web marketing BBM groups
Google Adwords •Corporate in the area
IT companies
Facebook Ads Non IT companies
LinkedIn Ads Other sources of business owners and buyers
Facebook Page and marketing

 Email campaign
 SMS campaigns
 Open House
 ‘Deal of Month’ campaign
 ‘Just Listed’ postcards in the vicinity
 Signages to lead to the property
 Franchise office newsletter
 Sharing it on Slideshare


CHECKLIST TO MARKET A PROPERTY
Build your own checklist for buyer and seller
respectively


DANGER OF OVERPRICING
OVER PRICE

FAIR PRICE

UNDER PRICE

NEW 1) FINALLY SELLS
FRESH 2) LONGER TIME
OPEN TO ALL BUYERS 3) LESS MONEY
GREATEST INTEREST AND
ACTIVITY IN THE FIRST 30 DAYS


COMPARATIVE MARKET ANALYSIS
Your Listing: C-101, Kala Residency, Nr. Radio Mirchi, Satellite, Ahmedabad – 15

Your Listing Price Recommendation: Rs. 80,00,000
Square Days on Property
Address Bedrooms Baths Parking List Price
Ft. Market Age
Kalasagar 4 2 1804 Y 88,00,000
Kala Heights 4 2 1788 N 83,00,000
Sharanam 4 2 1896 Y 80,00,000
Indraprastha 4 2 1/2 1912 N 77,00,000
Vraj Vihar 4 2 1692 N 90,00,000
Gokuldham 4 2 1692 N 75,00,000
Satellite Tower 4 2 1690 N 85,00,000
Average List Price: Rs. 85,00,000

Average Sold Price: Rs. 78,00,000

Average Sq. Ft: 1782


PROCEDURE
 Defining Contract type –
 Exclusive,

 Partial exclusive,

 Open mandated,

 Defining deliverables from RE/MAX for the same.
 Determining the Period of Contract/ mandate.
 Deciding Brokerage & other Financials.
 Brokerage charged may vary from property to property, depending upon

type of contract, commitments from RE/MAX, proportionate marketing
amd Advertising expenditure, etc.
 Signing of an MOU to that effect.
 Execution
 Settlement of payments.


Thank You

For any questions, you can always mail us at
helpdesk.mgm@remax.in


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