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Dossier de production SKEMA LILLE GP 40

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Les entreprises traditionnelles, dans le secteur de la grande distribution, peuvent-elles réellement intégrer le nouveau modèle qu'est la consommation collaborative quand des start-up en font leur activité principale? Nous nous appuierons sur le cas de Décathlon (Trocathlon).

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Dossier de production SKEMA LILLE GP 40

  1. 1. GROUPE 40 Campus LILLE SUSTAINABLE PERFORMANCE DOSSIER DE PRODUCTION GROUPE 40 Annabelle COUVREUR Claire DECRETON Aurélie HONORE Ke NI Hélène THAY Mengfan ZHENG
  2. 2. GROUPE 40 Campus LILLE CONTENU DU DOSSIER 1. CONTENU DÉCOUPAGE DU REPORTAGE RÉDACTION DE LA QUESTION MICRO TROTTOIR RÉDACTION DES QUESTIONS 2. ORGANISATION FICHE DE CONTACTS : ÉQUIPE TECHNIQUE, PERSONNES RESSOURCES, INVITES LISTE DU MATÉRIEL PLANNING DE TOURNAGE CESSION DE DROIT IMAGE
  3. 3. GROUPE 40 Campus LILLE SUJET : Consommation collaborative et entreprises de la grande distribution PROBLEMATIQUE : Les entreprises traditionnelles, dans le secteur de la grande distribution, peuvent-elles réellement intégrer le nouveau modèle qu'est la consommation collaborative quand des start-up en font leur activité principale? Nous nous appuierons sur le cas de Décathlon (Trocathlon). RESUME : Nous partons du constat suivant : Lorsqu'on parle de consommation collaborative, des noms de start-up nous viennent directement à l'esprit. Pour ne pas citer la Machine du Voisin ou encore le Covoiturage.fr. En ce qui nous concerne, nous voulons nous intéresser à un grand groupe de la grande distribution qui a priori n'a pas fait sa réputation sur ce modèle, mais qui s'oriente de plus en plus vers les formes de consommation collaborative. Pour illustrer nos propos, nous prendrons pour exemple le Trocathlon : une plateforme d’intermédiation sur les marchés de la redistribution.
  4. 4. GROUPE 40 Campus LILLE DÉCOUPAGE DU REPORTAGE PLAN 1 : INTRODUCTION PLAN 5 : INTERVIEW MAITRE Introduction générale du sujet par Aurélie (journaliste) Interview de Anne-Sophie JOURDAN, intervenante au Worldforum sur le thème de la consommation collaborative et responsable du projet Trocathlon PLAN 2 : MICRO TROTTOIR PLAN 6 : PRESENTATION VENDEUR Q1: Que savez-vous de la consommation collaborative ? Q2 : Si oui, avez-vous un exemple d’entreprise qui la pratique ? Présentation pragmatique du Trocathlon par un vendeur (quelques secondes) PLAN 3 : IMAGES WORLDFORUM + VOIX OFF PLAN 7 : INTERVIEW MAITRE Retour sur les réponses Référence sur le Worldforum Présentation de la problématique Q1 : Comment ce projet est-il né ? Qu’est-ce qui vous a poussé à lancer ce projet ? (moteur) Q2 : Qu'est ce que cela apporte à Décathlon de mettre en place ce système? (en terme économique, marketing, coût stratégie … ) Q3 : D'autres projets en vue? Quelle est la prochaine étape dans la consommation collaborative ? Est-ce que ce type de scénario est envisageable ? (cf. article de Ouishare.net) PLAN 4 : INTERVIEW TELEPHONIQUE (VOIX OFF) PLAN 8 : CONCLUSION Interview de Sylvie LUPTON, enseignante chercheur à Novancia Business School Paris Conclusion par la journaliste et ouverture
  5. 5. GROUPE 40 Campus LILLE ORGANISATION FICHE DE CONTACTS : ÉQUIPE TECHNIQUE PRENOM NOM Annabelle COUVREUR Annabelle.couvreur@skema.edu Claire DECRETON Claire.decreton@skema.edu Aurélie HONORE Aurelie.honore@skema.edu Ke NI ke.ni@skema.edu Hélène THAY Helene.thay@skema.edu Mengfan ZHENG Mengfan.zheng@skema.edu
  6. 6. GROUPE 40 Campus LILLE Les Invités Anne-Sophie JOURDAN: Responsable Projet Digital, Décathlon Sylvie LUPTON : Enseignante-chercheur, Novancia Paris Florian DUHAMEL : Conseiller vente Decathlon
  7. 7. GROUPE 40 Campus LILLE FICHE DE POSTE DESCRIPTION NOM Cadreur Annabelle COUVREUR Son Annabelle COUVREUR + Hélène THAY Chargé de production Mengfan ZHENG journaliste Aurélie HONORE Making of (caméra) Annabelle COUVREUR Making of (journaliste) Aurélie HONORE LISTE DU MATERIEL caméra sony hdr-CX190 + pied de caméra Micro à condensateur Behringer C3 Interface usb audio 24 bits portable à deux canaux Alesis IO2 Final Cut Pro et iMovie
  8. 8. GROUPE 40 Campus LILLE PLANNING DE TOURNAGE HORAIRE LIEU DE RDV TOURNAGE (N° DU PLAN) 24/10/13 DECATHLON Campus 4 Boulevard de Mons 59650 Villeneuve d’ascq 6 04/11/13 EXTÉRIEUR 2 05/11/13 EXTÉRIEUR 1,3,4,8 07/11/13 DECATHLON Btwin Village 4 rue Professeur Langevin 59000 Lille 5,7
  9. 9. GROUPE 40 Campus LILLE

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