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11Case Study:Randolph Brooks FCU Growth Story
How a Top Performing CreditUnion Drives Business Throughthe Online ChannelApril 4th 2013
On the PhoneLaurie McLachlanSVP of Marketing,AnderaSonya McDonaldSVP of Planningand MarketDevelopment, RBFCUMary O’RourkeC...
Our MissionTo simplify account opening and lending acrossall banking channels for customers/membersand for the employees w...
Introduction: RBFCUo Chartered in 1952 toserve Randolph AFBo 42 Brancheso $5 Billion assetso $3 Billion loanso 410,000+ me...
Online Bankingo 1999: Netbranch Online banking platformo 2004: eStatements & ePayo 2006: Platform redesigno 2007: Check Im...
Increasing Efficiency & Convenienceo eStatements save ~$2/ acct /montho Online transactions save stafftimeo Allow RBFCU to...
11Promoting Online ServicesSmart Banners withinOnline BankingEmail Campaigns
Online Account Openingo 2008: Added Andera’s Solutiono 2013: Upgrading to oFlows
Auto Loans
Online Applicants More Profitableo 80% of members who join also sign up for a checkingaccount (slightly higher percentage ...
Website as a Conversion Tool
Product ReviewsAuto LoanReally Free Checking
Mobileo 2009: Launched mobile Application Now available for iPhone, Androido 2011: Tablet App iPad, Android tablets and ...
Social Media
Questions & Wrap UpoFlows DemoThursday, April 18th 2013 2:00 PM - 3:00 PM EThttp://bit.ly/DemoApril18Build a Killer Referr...
Please take this surveyo http://www.surveymonkey.com/s/AnderaWebinarSurvey
Case Study: Randolph Brooks FCU Growth Study
Case Study: Randolph Brooks FCU Growth Study
Case Study: Randolph Brooks FCU Growth Study
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Case Study: Randolph Brooks FCU Growth Study

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Andera webinar originally hosted on April 4th, 2013. Mary O'Rourke, CIO and Sonya McDonald, SVP Planning and Market Development, of Randolph Brooks Federal Credit Union discuss their use of the online channel to both service and acquire new members. For the video please email info@andera.com

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Case Study: Randolph Brooks FCU Growth Study

  1. 1. 11Case Study:Randolph Brooks FCU Growth Story
  2. 2. How a Top Performing CreditUnion Drives Business Throughthe Online ChannelApril 4th 2013
  3. 3. On the PhoneLaurie McLachlanSVP of Marketing,AnderaSonya McDonaldSVP of Planningand MarketDevelopment, RBFCUMary O’RourkeCIO, RBFCU
  4. 4. Our MissionTo simplify account opening and lending acrossall banking channels for customers/membersand for the employees who serve them
  5. 5. Introduction: RBFCUo Chartered in 1952 toserve Randolph AFBo 42 Brancheso $5 Billion assetso $3 Billion loanso 410,000+ memberso “Fastest GrowingCredit Union in Texas”
  6. 6. Online Bankingo 1999: Netbranch Online banking platformo 2004: eStatements & ePayo 2006: Platform redesigno 2007: Check Imagingo 2009: eDeposits
  7. 7. Increasing Efficiency & Convenienceo eStatements save ~$2/ acct /montho Online transactions save stafftimeo Allow RBFCU to be open 24/7
  8. 8. 11Promoting Online ServicesSmart Banners withinOnline BankingEmail Campaigns
  9. 9. Online Account Openingo 2008: Added Andera’s Solutiono 2013: Upgrading to oFlows
  10. 10. Auto Loans
  11. 11. Online Applicants More Profitableo 80% of members who join also sign up for a checkingaccount (slightly higher percentage than average)o 467 percent loan-to-share ratio of versus 120 percentof traditional enrolleeso Almost always use eStatements“Members who join online are 49 percent moreprofitable than those who enroll throughtraditional means.”
  12. 12. Website as a Conversion Tool
  13. 13. Product ReviewsAuto LoanReally Free Checking
  14. 14. Mobileo 2009: Launched mobile Application Now available for iPhone, Androido 2011: Tablet App iPad, Android tablets and Kindle Fireo 2013: Adding oFlowso Offers text alertso Mobile website, m.rbfcu.org
  15. 15. Social Media
  16. 16. Questions & Wrap UpoFlows DemoThursday, April 18th 2013 2:00 PM - 3:00 PM EThttp://bit.ly/DemoApril18Build a Killer Referral Program To Drive BusinessThursday, April 25th 2013 2:00 PM - 3:00 PM ETWith Larry Angeli, SVP of Sales and Marketing, Amplifinityand Matt Chittle, VP Strategy and Client Succes, AmplifinityModerated by Laurie McLachlan, SVP Marketing, Anderahttp://bit.ly/WordApril25Up NextContact:info@andera.com
  17. 17. Please take this surveyo http://www.surveymonkey.com/s/AnderaWebinarSurvey

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