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Welcome!
We’ll start soon. While
you’re waiting, download
our most popular report:
The Future of Account Opening
How mobil...
Seven Sins You Commit Online —
But Would Never in the Branch
Laurie McLachlan
VP of Marketing
Bottomline Technologies
Michelle Brown
Director of Marketing
ZAG Interactive
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Featu
res
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INACCESSABILITY
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COMPLEXITY
2
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Source:
Change Sciences
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ABSENCE
3
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DIFFICULTY
4
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BAIT & SWITCH
5
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REPETITION
6
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NEGLECT
7
Leaving an interested prospect in
the middle of a conversation
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Questions and Free Resources
Contact Andera
AnderaProductInfo@bottomline.com
Contact ZAG Interactive
Sales@zaginteractive....
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
7 Deadly Sins You Commit Online But Would Never in the Branch
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7 Deadly Sins You Commit Online But Would Never in the Branch

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Most bank and credit union digital offerings are shamefully inconsistent with the physical branch experience. Join this session to learn what you're doing wrong and how to fix it.

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7 Deadly Sins You Commit Online But Would Never in the Branch

  1. 1. Welcome! We’ll start soon. While you’re waiting, download our most popular report: The Future of Account Opening How mobile technology, user experience design, and changing consumer preferences will transform the way banks and credit unions open accounts http://bit.ly/FutureAccountOpening
  2. 2. Seven Sins You Commit Online — But Would Never in the Branch
  3. 3. Laurie McLachlan VP of Marketing Bottomline Technologies Michelle Brown Director of Marketing ZAG Interactive
  4. 4. • • • • •
  5. 5. Featu res
  6. 6. • • • • •
  7. 7. INACCESSABILITY 1
  8. 8. • – – • – – – • – – –
  9. 9. COMPLEXITY 2
  10. 10. • • • • • •
  11. 11. Source: Change Sciences
  12. 12. • • • • • •
  13. 13. ABSENCE 3
  14. 14. • • • •
  15. 15. DIFFICULTY 4
  16. 16. • • • •
  17. 17. BAIT & SWITCH 5
  18. 18. • • •
  19. 19. REPETITION 6
  20. 20. • • • •
  21. 21. NEGLECT 7
  22. 22. Leaving an interested prospect in the middle of a conversation
  23. 23. • • • •
  24. 24. Questions and Free Resources Contact Andera AnderaProductInfo@bottomline.com Contact ZAG Interactive Sales@zaginteractive.com

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