Newzoo Games Market Report
                                                             Consumer Spending on
Newzoo Games Market Report
                                                                              Consumer Spending...
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Games marketreport free_030510

  1. 1. Newzoo Games Market Report Consumer Spending on Key Platforms and Business Models Summary Full report includes revenue streams per platform, payers vs. players, avg. monthly spending and platform overlap data. Introduction Money spent # of players The data in this report is based on the landmark 2009 Today’s Gamers Survey, initiated by Newzoo in co-operation with TNS, a leading global USA $ 25,290,000,000 183,500,000 custom research firm. The survey involved more than 13,000 respondents United Kingdom £ 3,780,000,000 31,300,000 aged 8 years and up, carefully selected to represent each individual Germany € 3,650,000,000 35,500,000 country’s demographic profile. It has become practically impossible to keep track of the total games France € 3,570,000,000 25,400,000 market by “top-down” estimates, traditionally based on retail sales or Netherlands € 595,000,000 9,300,000 turnover of large players. To be able to include key parts of the market such as second-hand trade, digital distribution and online spending, the Belgium € 570,000,000 4,700,000 data in the Newzoo Games Market Report is based on a “bottom-up” Total money spent per country and total number of players (all platforms) approach, asking consumers directly. This is why the full report can also provide platform overlap data and average budget spent per person per game platform, key for strategic decision making and realistic business plans. Platform definitions Share of total game revenues per individual game platform (US, UK, FR,GER) Revenue figures are based on money spent per typical game platform. Consoles: all types including handheld consoles such as Nintendo DS & PSP. PC games: games installed and played on a PC: downloads and boxed products. Excluding premium (casual) downloads from game portals and MMO clients. Game portals: all types of online (casual) game platforms including social networks. MMOs: massively mulitplayer online games and virtual worlds (e.g. Habbo) Mobile: all mobile phones and iPod Touch. USA United Kingdom Revenue breakdown All revenues are based on direct consumer spending, no advertising or B2B. Consoles & PC games: includes boxed products, digital distribution, second-hand. Game portals: includes premium (casual) game downloads, subscriptions, micro- transactions. MMOs: includes subscriptions, micro- transactions, client downloads and client boxed product. Mobile: game downloads. See next page for a full overview of included revenue streams. France Germany © Newzoo Full report available via 2009/2010 for €299
  2. 2. Newzoo Games Market Report Consumer Spending on Key Platforms and Business Models Summary Revenues per platform In all countries console games Consoles PC games Game portals Mobile devices MMOs (including a large second-hand USA $ 15,140,000,000 $ 4,150,000,000 $ 2,780,000,000 $ 1,100,000,000 $ 2,120,000,000 market) take up more than half of the total money spent, except UK £ 2,390,000,000 £ 740,000,000 £ 270,000,000 £ 190,000,000 £ 190,000,000 for Germany where PC games GER € 1,540,000,000 € 1,320,000,000 € 430,000,000 € 180,000,000 € 180,000,000 are traditionally very popular. The UK is a relatively strong FR € 2,430,000,000 € 690,000,000 € 190,000,000 € 100,000,000 € 160,000,000 market for mobile games. NL € 315,000,000 € 170,000,000 € 55,000,000 € 10,000,000 € 45,000,000 Germany and the US have a clearly lead when it comes to BE € 310,000,000 € 150,000,000 € 60,000,000 € 10,000,000 € 40,000,000 spending money on (casual) Total money spent per platform per country (in local currency). game websites. In the full Newzoo Games Market Report, revenue data is split up into the following business models / revenue streams: Consoles PC games Game portals MMOs Mobile devices ■ Physical shop ■ Physical shop ■ Subscriptions ■ Monthly subscriptions ■ Revenues are all ■ Online shop ■ Online shop ■ Premium downloads ■ Annual subscriptions game download ■ Second-hand trade ■ Second-hand trade ■ Virtual currency ■ Virtual currency revenues and not ■ Digital distribution ■ Digital distribution ■ Direct micro-transactions ■ Direct micro-transactions split up. ■ Skill gaming / Play for prizes ■ Client download / box Overlap with: Platform overlap Platform Consoles Portals PC games MMOs Mobile With the rise of new game platforms and genres, consumers no longer stick to one single platform or Consoles 39% full report full report full report type of game. The table shows that 39% of US Portals full report full report 35% full report console gamers also plays on online (casual) game portals and 42% of MMO gamers also uses their PC games 72% full report full report full report mobile device as game platform. As more games are MMOs full report full report full report 42% launched across multiple platforms the cross- platform data in the full Newzoo Games Market Mobile full report full report 64% full report Report sheds light on which combinations are most Cross-platform game behaviour of US gamers (example from full report). popular. Players versus payers Money spent # of players # of payers €/month Depending on the combination of country and platform 20 to 80 percent never pays to play games. Consoles € 1,540,000,000 19,900,000 13,710,000 € 9.40 The full report shows the number of payers per PC games € 1,320,000,000 24,800,000 full report full report platform and the average budget spent per month. Portals € 430,000,000 14,400,000 full report full report Author MMOs € 180,000,000 5,900,000 full report full report Peter Warman, CEO, Newzoo BV Mobile € 180,000,000 7,300,000 full report full report +31 (0)20 6635816 Money spent in Germany, # of players, payers and avg. spent/month (example from full report). © Newzoo Full report available via 2009/2010 for €299