Distimo report october 2010

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This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World (worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for the period April - October 2010 in the United States. The major findings are:

* The number of applications in the Apple App Store has grown from just under 200,000 in April 2010 to over 300,000 in October 2010.
* The proportion of iPad only applications outgrew the proportion of universal applications during the second quarter of 2010.This trend reversed in July 2010 with the proportion of iPad and universal applications in November being equal (7%).
* The average price for an application in the Apple App Store for iPad increased from $4.34 in April 2010 to $4.97 in October 2010 (+14.5%). During the same period, the average price of an application in the Apple App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%).
* The average price of the top 100 paid applications in October 2010 is 171% higher in the Apple App Store for iPad than in the Apple App Store for iPhone; $5.80 compared with $2.14, respectively.
* The lower average price of applications in the Apple App Store for iPhone is due to the fact that a large portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced at this price-point on the iPad.
* Angry Birds was the top paid application in both the Apple App Store for iPhone and Palm App Catalog in September 2010. Angry Birds HD was the number three paid application in the Apple App Store for iPad.

You can now download the report here. If you would like to distribute the report, please use this link. \

http://distimo.createsend1.com/t/r/l/vjikiy/duxguyu/y

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Distimo report october 2010

  1. 1. About Distimo Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code. Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com OCTOBER 2010 Apple App Store - iPad Apple App Store - iPhone BlackBerry App World Google Android Market Nokia Ovi Store Palm App Catalog Windows Marketplace for Mobile Distimo ©2010, some rights reserved
  2. 2. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. NEW AND NOTEWORTHY This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World (worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for the period April - October 2010 in the United States.The major findings are: •  The number of applications in the Apple App Store has grown from just under 200,000 in April 2010 to over 300,000 in October 2010. •  The proportion of iPad only applications outgrew the proportion of universal applications during the second quarter of 2010.This trend reversed in July 2010 with the proportion of iPad and universal applications in November being equal (7%). •  The average price for an application in the Apple App Store for iPad increased from $4.34 in April 2010 to $4.97 in October 2010 (+14.5%).During the same period,the average price of an application in the Apple App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%). •  The average price of the top 100 paid applications in October 2010 is 171% higher in the Apple App Store for iPad than in the Apple App Store for iPhone; $5.80 compared with $2.14, respectively. •  The lower average price of applications in the Apple App Store for iPhone is due to the fact that a large portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced at this price-point on the iPad. •  Angry Birds was the top paid application in both the Apple App Store for iPhone and Palm App Catalog in September 2010. Angry Birds HD was the number three paid application in theAppleApp Store for iPad.
  3. 3. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. The number of applications in the Apple App Store has grown from just under 200,000 in April 2010 to over 300,000 in October 2010.During this period,theAppleApp Store for iPad added 32,714 applications, which is 5,452 applications per month on average. During the same period, the Apple App Store for iPhone added 73,309 applications; 12,218 applications per month on average. Application Count - Apple App Store (United States) 0 100,000 200,000 300,000 400,000 April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10 37,887 30,781 25,174 17,838 13,673 8,099 5,173 263,913 250,330 236,534 222,067214,427 203,295 190,604 Apple App Store - iPhone Apple App Store - iPad
  4. 4. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. There are three types of applications available in the Apple App Store: iPhone applications, iPad-only applications and universal applications.The latter contains two application binaries: one for iPhone and one for iPad. Per the chart above, the proportion of iPhone applications in the Apple App Store has decreased from 97% inApril 2010 to 87% in October 2010.Interestingly,the proportion of iPad-only applications outgrew the proportion of universal applications during the period April 2010 - June 2010.This trend reversed in July 2010, with the proportion of iPad and universal applications in November being equal (7%). Proportion of iPad, iPhone & Universal Applications Apple App Store (United States) 0% 25% 50% 75% 100% April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10 7%6%6%5%4% 3%2% 7% 5% 5% 3% 2% 1% 1% 87%88%90% 92%94% 96%97% Apple App Store - iPhone only Apple App Store - Universal Apple App Store - iPad only
  5. 5. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. The average price for an application in theAppleApp Store for iPad increased from $4.34 inApril 2010 to $4.97 in October 2010 (+14.5%). During the same period, the average price of an application in the Apple App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%). Both stores however, seem to follow a similar trend in terms of the average price of the entire catalogue. The higher average price of the top 100 paid applications in the Apple App Store for iPad in August 2010 was caused by an increased proportion of applications being priced higher than $10. In July, The proportion of applications priced higher than $10 was 10.23% in July, 13.04% in August, and decreased to 8.65% again in September. On average, an application in the Apple App Store for iPad is 23% more expensive than an application in the Apple App Store for iPhone ($4.97 compared with $4.03 in October 2010).The average price of the top 100 paid applications in October 2010 was 171% higher in the Apple App Store for iPad than in the Apple App Store for iPhone; $5.80 compared with $2.14, respectively.This indicates that consumers are willing to pay much more for an iPad application than for an iPhone application. Developers however, are not yet pricing their applications accordingly. Average Application Price - Apple App Store (United States) $0 $1 $2 $3 $4 $5 $6 $7 April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10 Apple App Store - iPad (All Applications) Apple App Store - iPhone (All Applications) Apple App Store - iPad (Top 100 Paid Applications) Apple App Store - iPhone (Top 100 Paid Applications)
  6. 6. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. The lower average price of applications in the Apple App Store for iPhone is due to the fact that a large portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced at this price-point on the iPad.The portion of applications priced higher than $3.00 is only 24% in the Apple App Store for iPhone, compared with 38% in the Apple App Store for iPad. 0% 25% 50% 75% 100% Apple App Store - iPhone Apple App Store - iPad 14% 9% 5% 3% 19% 11% 16% 12% 22% 19% 24% 45% $0 - $1 $1 - $2 $2 - $3 $3 - $5 $5 - $7 $7+ Price Distribution - Apple App Store (United States, November ‘10)
  7. 7. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. iPad iPad Highest ranked free applications Apple App Store for iPad (US, September 2010) Rank Application Publisher Category 1 NASA App HD NASA Education 2 Mac|Life Tablet Edition Future US, Inc. News 3 iBooks Apple Inc. Books 4 Geared for iPad Bryan Mitchell Games 5 VLC Media Player Applidium Entertainment 6 Pocket Frogs NimbleBit Games 7 The Weather Channel Max for iPad The Weather Channel Interactive Weather 8 AppShopper AppShopper.com, LLC Utilities 9 NinJump - HD Backflip Studios Games 10 ABC Player ABC Digital Entertainment Highest ranked paid applications Apple App Store for iPad (US, September 2010) Rank Application Publisher Category Price 1 Friendly for Facebook Oecoway Inc. Social Networking $4,99 2 Pages Apple Inc. Productivity $9,99 3 Angry Birds HD Chillingo Ltd Games $4,99 4 Star Walk for iPad - interactive astronomy guide Vito Technology Inc. Education $4,99 5 GoodReader for iPad Good.iWare Ltd. Productivity $0,99 6 Keynote Apple Inc. Productivity $9,99 7 Numbers Apple Inc. Productivity $9,99 8 Medieval HD Brisk Mobile Inc Games $2,99 9 Penultimate Cocoa Box Design LLC Productivity $2,99 10 Pinball HD OOO Gameprom Games $0,99
  8. 8. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. iPhone iPhone Highest ranked free applications Apple App Store for iPhone (US, September 2010) Rank Application Publisher Category 1 Pimple Popper Lite Room Candy Games Games 2 Netflix Netflix, Inc. Entertainment 3 Mr.Runner GameVision Games 4 Hoggy Raptisoft Games 5 Stair Dismount Universal Secret Exit Ltd. Games 6 Galaxy On Fire™ 3D FISHLABS Games 7 Sky Burger NimbleBit Games 8 Stick Stunt Biker Lite Robert Szeleney Games 9 Tap Zoo Streetview Labs Games 10 Facebook Facebook Social Networking Highest ranked paid applications Apple App Store for iPhone (US, September 2010) Rank Application Publisher Category Price 1 Angry Birds Clickgamer.com Games $0,99 2 Ringtone Designer Pro BLACKOUT LABS Music $1,99 3 Fruit Ninja Halfbrick Studios Games $0,99 4 ESPN Fantasy Football 2010 ESPN Sports $4,99 5 Doodle Jump - BE WARNED: Insanely Addictive! Lima Sky Games $0,99 6 Stick Stunt Biker Robert Szeleney Games $0,99 7 TETRIS® Electronic Arts Games $2,99 8 Slice It! Com2uS Inc. Games $0,99 9 The Oregon Trail Gameloft Games $0,99 10 Nike+ GPS Nike, Inc. Healthcare & Fitness $1,99
  9. 9. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. Highest ranked free applications (excluding games) Google Android Market (US, September 2010) Rank Application Publisher Category 1 Pandora Radio Pandora Multimedia 2 Google Maps Google Inc. Travel 3 Advanced Task Killer ReChild Productivity 4 Facebook for Android Facebook Social 5 T-Mobile My Account T-Mobile USA Tools 6 The Weather Channel The Weather Channel News & Weather 7 Google Sky Map Google Inc. Reference 8 Barcode Scanner ZXing Team Shopping 9 USYellow Pages Search Yellowbook Shopping 10 MySpace Mobile MySpace Mobile Social Highest ranked paid applications (excluding games) Google Android Market (US, September 2010) Rank Application Publisher Category Price 1 Beautiful Widgets LevelUp Studio News & Weather $1,94 2 WeatherBug Elite WeatherBug Mobile News & Weather $1,99 3 DocumentsToGo FullVersion Key DataViz, Inc. Productivity $14,99 4 ESPN Fantasy Football 2010 ESPN Inc. Sports $4,99 5 Weather & Toggle Widget Android Apps News & Weather $1,99 6 PicSay Pro - Photo Editor Shinycore Multimedia $3,90 7 MyBackup Pro Rerware, LLC Tools $4,99 8 SetCPU for Root Users MichaelHuang Tools $1,99 9 SwiftKey Keyboard TouchType Ltd. US Productivity $0,99 10 Advanced Task Manager Arron La Tools $0.99
  10. 10. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. Highest ranked free games (excluding applications) Google Android Market (US, September 2010) Rank Application Publisher Category 1 Solitaire Ken Magic Cards & Casino 2 Jewels MHGames Casual 3 Paper Toss Backflip Studios Inc. Casual 4 Live Hold'em DragonPlay Cards & Casino 5 Sudoku Free genina.com Brain & Puzzle 6 Labyrinth Lite Illusion Labs Arcade & Action 7 Connect 4 Bluesky Studio Brain & Puzzle 8 Toss It Boolba Labs LLC Casual 9 Robo Defense FREE Lupis Labs Software Arcade & Action 10 Chess for Android Aart Bik Brain & Puzzle Highest ranked paid games (excluding applications) Google Android Market (US, September 2010) Rank Application Publisher Category Price 1 Robo Defense Lupis Labs Software Arcade & Action $2.99 2 Jewellust Smartpix Games Brain & Puzzle $2.95 3 Armored Strike Online Requiem Software Labs, Inc Arcade & Action $3.99 4 HOMERUN BATTLE 3D Com2uS Arcade & Action $4.99 5 Abduction! World Attack Psym Mobile Casual $2.10 6 Fruit Ninja Halfbrick Arcade & Action $0.99 7 GameBoid (GBA Emulator) yongzh Arcade & Action $3.99 8 Fishin' 2 Go (FULL) CyxB Arcade & Action $2.25 9 SNesoid (SNES Emulator) yongzh Arcade & Action $3.99 10 The Moron Test DistinctDev, Inc. Brain & Puzzle $0.99
  11. 11. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. Highest ranked free applications BlackBerry App World (Worldwide, September 2010) Rank Application Publisher Category 1 BlackBerry App World Research In Motion Limited Shopping 2 BlackBerry Messenger Research In Motion Limited IM & Social Networking 3 Pandora Pandora Media, Inc. Music & Audio 4 Poynt Poynt Corporation Maps & Navigation 5 Facebook Research In Motion Limited IM & Social Networking 6 crunchSMS crunchSMS IM & Social Networking 7 Twitter Research In Motion Limited IM & Social Networking 8 FREE Sea Storm Animated Theme Mobstar Media Ltd Themes 9 Windows Live Messenger Research In Motion Limited IM & Social Networking 10 ScoreMobile for BlackBerry Score MediaVentures Sports & Recreation Highest ranked paid applications BlackBerry App World (US, September 2010) Rank Application Publisher Category Price 1 One Touch Flashlight (Uses Camera Light) The Jared Company Utilities $1,99 2 PhotoClub - Funny Make Machine With Photos MMMOOO Photo &Video $6,99 3 Crash Bandicoot Mutant Island Glu Games Inc. Games-Arcade $6,99 4 Hotel Tycoon Resort Michael Flad Games-Strategy $0,99 5 Doodle Jump Gamehouse Games-Arcade $6,99 6 BeBuzz - LED Colors and Audible Reminders Bellshare GmbH Entertainment $5,99 7 Bubble Breaker Nice Games Games-Arcade $1,99 8 Color ID - LED Color Customizer for Contacts Motek Americas Inc. Utilities $4,99 9 MemoryBooster - RAM Optimizer S4BB Limited Utilities $4,99 10 Azure - MMMOOO Masterpiece MMMOOO Themes $0,99
  12. 12. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. Highest ranked free applications Windows Marketplace for Mobile (US, September 2010) Rank Application Publisher Category 1 Microsoft My Phone Microsoft Corporation Tools 2 AP Mobile The Associated Press News & Weather 3 Meon Lite Manbolo Games 4 Mobile Manager for Netflix Microsoft Corporation Entertainment 5 WeatherBug WeatherBug News & Weather 6 Facebook for Windows Mobile Microsoft Corporation Social Networks 7 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools 8 Vegas Pool Sharks Lite RESETgame Games 9 Wallpapers Stylem Media Entertainment 10 Glympse Glympse Social Networks Highest ranked paid applications Windows Marketplace for Mobile (US, September 2010) Rank Application Publisher Category Price 1 Meon Manbolo Games $2,99 2 SPB Mobile Shell SPB Software Inc. Tools $29,99 3 No Calls Trinket Software Communication $0,99 4 Reboot Quantum Concepts Tools $0,99 5 TouchTwit Philipp Zschoche Social Networks $2,99 6 TreeSize Mobile JAM Software GmbH Tools $0,99 7 Shazam Encore Shazam Entertainment Ltd Music &Video $4,99 8 WeatherBug Elite WeatherBug News & Weather $1,99 9 moTweets - Premiere Twitter App Panoramic Software Inc. Social Networks $3,99 10 Scrub Trinket Software Communication $0,99
  13. 13. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. Highest ranked free applications Nokia Ovi Store (US, September 2010) Rank Application Publisher Category 1 ZumZum innerActive Games 2 TuneWiki - Lyrics with Music TuneWiki Music 3 The Flashlight + SOS picoBrothers Utilities 4 Netflix Queue Manager Netflix Entertainment 5 Dictionary & Translation Pro Lunagames Reference 6 High Speed 3D Free HeroCraft Games 7 FindMe FindMe Utilities 8 Solitaire Touch Offscreen Games 9 YouTube YouTube Entertainment 10 Earth by Pizero PiZero Design Themes Highest ranked paid applications Nokia Ovi Store (US, September 2010) Rank Application Publisher Category Price 1 ToonWarz Polarbit Games $0,99 2 Animated Theme, Street Fever MMMOOO Themes $2,99 3 Armageddon Squadron Polarbit Games $2,99 4 ShoppingList 2.1 Kilut Oy Utilities $0,99 5 FunSMS Edumid Software Utilities $1,99 6 Hip Hop All Star I-play Games $0,99 7 UNO™ Gameloft SA Games $2,99 8 Earth by Pizero PiZero Design Themes $0,99 9 Dream Day Wedding I-play Games $0,99 10 QikVideo Camera Pro Qik Inc Photo &Video $0,99
  14. 14. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. Highest ranked free applications Palm App Catalog (US, September 2010) Rank Application Publisher Category 1 Facebook Palm, Inc. Social Networking 2 pRingtones Crystal Development Music 3 Pandora Radio Pandora Music 4 Glow Hockey FREE Natenai Ariyatrakool Games 5 Bubbles! free bytesequencing.com Games 6 Saber Ultimate Draeger IT Entertainment 7 Mech Invasion Java Sanity Games 8 Raging Thunder Polarbit Games 9 TuneIn by RadioTime RadioTime Inc Music 10 The Weather Channel The Weather Channel Weather Highest ranked paid applications Palm App Catalog (US, September 2010) Rank Application Publisher Category Price 1 Angry Birds Rovio Games $1,99 2 Tweed Pivotal Labs Social Networking $2,99 3 drPodder Jamie Hatfield Entertainment $0,99 4 Cloud Hopper! Killin' It LLC Games $0,99 5 MyQ For Netflix nexapps.net Entertainment $3,00 6 YouViewVisualVoicemail Client Syntactix LLC Productivity & Utilities $3,99 7 mCraig - Mobile Craigslist Browser SplashData Inc Lifestyle $1,99 8 Twee Delicious Morsel LLC Social Networking $2,99 9 Notes Inglorious Apps Productivity & Utilities $4,99 10 Sports Calendar Unnamed Applications, Inc Sports $2,49
  15. 15. Distimo Report October 2010 | United States Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners. DISTIMO CUSTOM REPORTS CONTACT US ABOUT DISTIMO Aside from this free monthly report,Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months.To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report. For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA). Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code. Disclaimer This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”.This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.

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