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The Services Enabling Platform - F Depuydt

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OSGi World Congress 2003

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The Services Enabling Platform - F Depuydt

  1. 1. The Services Enabling Platform A Network Services Provider point of view Dr. Francis Depuydt, Belgacom Advanced Network Services
  2. 2. Overview
  3. 3. The Broadband Landscape in Belgium Fierce competition with Telenet drove broadband prices down to the lowest price levels in Europe for the highest performance EUR Download speed Kbps KPN Planet Internet – NL – ADSL Deutsche Telekom – DE – ADSL BT Openworld – UK – ADSL Telewest – UK – Cable UPC Chello – NL – Cable France Telecom – FR – ADSL Telenet – BE – Cable Belgacom Skynet – BE – ADSL Noos – FR – Cable 0 10 20 30 40 50 60 0 1000 2000 3000 4000 Minimum monthly price Download speed
  4. 4. The Vision : EasyServices Technology Platform SERVICES & CONTENT EASYOFFICE EASYHOME SERVICES ENABLING PLATFORM • Fast time to market (no killer app!) • Investment efficiency by re-use • Open for service aggregator business model
  5. 5. Nice, but what does the Market tell us? No clear trends on demands from the market Indications: Entertainment (especially movie and TV) on demand Some forms of remote home control But: Big Brother effect... CHALLENGE = explain the value of the connected home to consumers Willingness to pay for home gateway is unclear Discussion: rental or sales? Internet or Telco Network – based? Eg Movielink.com – VoD over the Internet
  6. 6. Closing the Functionality Gap online ordering of VAS, self-provisioning, instant fulfilment Digital Rights Management full integration in BGC's operational processes: fulfilment, assurance, billing open interface to 3rd party service provider zero-touch installation and no-hassle configuration online e-payment tools: micro-payments, pre- and post-payments, anonymous payments, e-wallets, PPU, … real-time billing guaranteed service quality fast on-demand content delivery (CDN, hosting, …) flexible control levels (parental/company control, profiles, …) cross-application user mgmt identification at individual level Tomorow's broadband services environment requires
  7. 7. 2003 2004 2005 2006 2007 2008 NETWORK ACCESS ADSL -> xDSL? BROADBAND SERVICES SERVICES MASTERPLAN OSS / BSS Order handling Billing Provisioning E-channels Activation Trouble handling … ENABLING INFRASTRUCTURE NETWORK SERVICES Services Enabling Platform (SEP) Network Resources Control (NRC) Content Delivery Network (CDN) Home/Office Gateway (HGW) Next-generation Network (NGN) (more info)
  8. 8. Services Enabling Platform – The Business Case POTS VAS Dig TV VoD Video Tel Easy Home Easy Office Access ASP S12 EWSD IN SCP IN SMP Order handling Provisioning Trouble handling Billing CRM E-channels Activation Monitoring Network inventory Usage collection BSSOSSServicelayerNetwork ... ProcessworldRuntimeserviceandnetworkworld BAS AAA NRC Runtime Vol pack logic CDN STB middle ware service logic Identity mgmt DRM STB’ NGN servers service logic Identity mgmt Runtime pricing gateway CPE mgmt service logic Identity mgmt Runtime pricing gateway CPE mgmt service logic Identity mgmt Runtime pricing STB multicast encoders NRC middle ware service logic Identity mgmt Runtime pricingE-payment CPE mgmt service logic Identity mgmt Runtime pricing software servers CDNCDN CDN app app app portal E-payment
  9. 9. Services Enabling Platform – The Business Case POTS VAS Dig TV VoD Video Tel Easy Home Easy Office Access ASP S12 EWSD IN SCP IN SMP Order handling Provisioning Trouble handling Billing CRM E-channels Activation Monitoring Network inventory Usage collection BSSOSSServicelayerNetwork ... ProcessworldRuntimeserviceandnetworkworld BAS AAA NRC Runtime Vol pack logic CDN STB middle ware service logic Identity mgmt DRM STB’ NGN servers service logic Identity mgmt Runtime pricing gateway CPE mgmt service logic Identity mgmt Runtime pricing gateway CPE mgmt service logic Identity mgmt Runtime pricing STB multicast encoders NRC middle ware service logic Identity mgmt Runtime pricingE-payment CPE mgmt service logic Identity mgmt Runtime pricing software servers CDNCDN CDN app app app portal E-payment
  10. 10. Towards a Component Architecture Portal & Access Session Layer Network ControlDevice Mgmt Content Mgmt SRB/ Policy Manager BRAS IMSDSLAMOSS Netw Mediation Soft- Switch Video Server Game Server Storage Server User Mgmt Service Profile Mgmt Subscription Mgmt RGWGame Consoles STBs Streaming Devices Cameras PCs/Laptops Wireless Links PDAs Open Interfacing Layer Identity Mgmt Service Session Management Service Management … … SEP Middleware SLEESLEE Customer & Subscriber Management Internal Capabilities Business Rule Mgmt Scheduling & Time Mgmt Billing Rule Mgmt SiloIntegration Agnostic Integration Interfaces Execution Pipeline Home Network Backbone Network Service Networks Open core platform capability interfaces to 3rd parties Open B2B service interfaces to 3rd parties Service Implementation Downstream BillingSystems Portal & Access Session Layer Network ControlNetwork ControlDevice MgmtDevice Mgmt Content MgmtContent Mgmt SRB/ Policy Manager SRB/ Policy Manager BRASBRAS IMSIMSDSLAMDSLAMOSSOSS Netw MediationNetw Mediation Soft- Switch Soft- Switch Video Server Video Server Game Server Game Server Storage Server Storage Server User Mgmt Service Profile Mgmt Subscription Mgmt RGWRGWGame Consoles STBs Streaming Devices Cameras PCs/Laptops Wireless Links PDAs Open Interfacing Layer Identity Mgmt Service Session Management Service Session Management Service Management Service Management … … SEP Middleware SLEESLEE Customer & Subscriber Management Internal Capabilities Business Rule Mgmt Scheduling & Time Mgmt Billing Rule Mgmt SiloIntegrationSiloIntegration Agnostic Integration Interfaces Execution Pipeline Home Network Backbone Network Service Networks Open core platform capability interfaces to 3rd parties Open B2B service interfaces to 3rd parties Service Implementation Downstream BillingSystems
  11. 11. SEP Modules in scope IT middleware NGN Servers content Delivery Network STB Middle ware iTV Platform (eg MHP) Network Resource control portals User & Identity mgmt Service Logic execution Charging Logic & Mediation E- payment Service mgmt BSS I/f OSS I/f Fulfilment Assurance Billing Activation Monitoring Inventory Device mgmt Open Questions on Architecture: • Video Middleware integration? • OSGi for device management, or more? • OSGi or MHP, or both, on the set-top box?
  12. 12. Service Platform is part of end-2-end chain E-channel Portal BSS/OSSSEPNetwork OMS COBCDB ROSY User/Profile Mgmt Module Service Mgmt Module E-Payment System e-Wallet Mgmt VC-NGN DHCP-NGN NIM CID ↔ Account(ViTel) Device Mgmt Module SSID ↔ TrailId(NA) AAA NGN Call Servers Presence Srvr SEP NPS Retail Store-Front DHCP Srvr Mediation Engine NGN AppSrv 1 2 3 5 4 6 8 9 11 PM Retail E-channel Id Mgmt Module WS B2B Front-EndReseller e-OMS RT Rating & RT Pricing Engine SLEE 10 13 1 Password Generator 7 12 E-channel Portal BSS/OSSSEPNetwork OMS COBCDB ROSY User/Profile Mgmt Module Service Mgmt Module E-Payment System e-Wallet Mgmt VC-NGN DHCP-NGN NIM CID ↔ Account(ViTel) Device Mgmt Module SSID ↔ TrailId(NA) AAA NGN Call Servers Presence Srvr SEP NPS Retail Store-Front DHCP Srvr Mediation Engine NGN AppSrv 1 2 3 5 4 6 8 9 11 PM Retail E-channel Id Mgmt Module WS B2B Front-EndReseller e-OMS RT Rating & RT Pricing Engine SLEE 10 13 1 Password Generator 7 12
  13. 13. The Connected Home – Reference Architecture Home Network Home Gateway DSL ...OK, we’ve seen this before. Let’s get down to business. THE HOT SPOTS
  14. 14. Home Gateway Issues Home Gateway is key to achieve plug-and-play First role: get the connectivity right! Teleworking tunnels Video pipes How much intelligence? HGv1: SNMP, telnet HGv2: OSGi HGv3: integrated with STB Cost below 150 € Or lower Sold or rented? Service provider business case When video-grade Wifi? 802.11g/a/... Telco-grade QoS Will telco assume responsability? Re-use of existing wires – when? Coax Telephone wires Power lines Wireless will have limitations Home Network Issues
  15. 15. Set-top Box Issues Multi-service Set-top Boxes When? Open middleware OSGi? MHP? Videotelephony on STB Move domotics out of home gateway Separate device PC-based services? Very expensive for Assurance Where is the Media Server? Short-term: PC See above Other Issues
  16. 16. The EasyOffice is very similar to the EasyHome, but... Vision = the Office in a Box Services are different than Home Services Office gateway is different. For instance: More features Voice VoIP Hard disk Challenges: Retail channels Multi-OS environment in SME
  17. 17. Dear Santa, could you please give me... A very cheap and flexible home gateway so that I can up-sell like hell A multi-service set-top box so that I can upsell like hell A modular and flexible service enabling platform Because I don’t know what the killer app is going to be Plug-and-play installation of new devices and services Because I want to keep my customers More focus on real value-added services And less science fiction in the industry fora on connected homes
  18. 18. Questions?

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