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Keynote - Korea Telematics Market & Policy - SangMoo Lee

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OSGi World Congress 2003

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Keynote - Korea Telematics Market & Policy - SangMoo Lee

  1. 1. SangSang--Moo LeeMoo Lee Deputy DirectorDeputy Director Telecommunications Policy BureauTelecommunications Policy Bureau “Next Generation Growth Engine : Telematics” 24 Oct. 2003 Korea Telematics Market & Policy
  2. 2. Broadband IT Korea1 Vision and StrategyVision and StrategyIIIIII ContentsContents Market Trends In Korea (Including Mobile Internet Status) Market Trends In Korea (Including Mobile Internet Status)III Action PlanAction PlanIIIIIIIII
  3. 3. Broadband IT Korea2 II--1. The Status of Mobiles in Korea1. The Status of Mobiles in Korea
  4. 4. Broadband IT Korea3 The Leader of Mobile CommunicationThe Leader of Mobile CommunicationThe Leader of Mobile Communication • to commercialize CDMA technologies in 1996. • to introduce CDMA-PCS service in 1998. • to launch cdma2000-1x service in October 2000. • to launch cdma2000-1x EVDO commercial service in May 2002. ! Korea is the first country in the world …
  5. 5. Broadband IT Korea4 3G Market in Korea3G Market in Korea3G Market in Korea (2003.6) 11,410 (35%) 2G(IS-95A/B) 69 % (33,066) 31 % 3G [cdma2000 1x -EVDO] 3G [cdma2000 1x] 1,314 (4%) 20,332 (61%) Mobile Comm. Subs. Total Population 47,640 thousand persons *) Source : MIC (thousand persons) • Successful take-up of 3G services • After Dec. 2002, the number of 3G subs is greater than 2G subs. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 4Q. 2001 1Q. 2002 2Q. 2002 3Q. 2002 4Q. 2002 1Q. 2003 2Q. 2003
  6. 6. Broadband IT Korea5 World Leader of Mobile Comm. IndustryWorld Leader of Mobile Comm. IndustryWorld Leader of Mobile Comm. Industry 0 2 4 6 8 10 12 1998 1999 2000 2001 2002 GSM terminal CDMA terminal CDMA system TDMA terminal • The exports of CDMA systems and terminals have been steadily growing since the successful commercialization in 1996. • The development of GSM and TDMA technologies is a valuable by-product created from the successful commercialization of CDMA technologies. Yearly Exports by Technology ( billion US$ )
  7. 7. Broadband IT Korea6 II--2. Policies for better Mobile Business2. Policies for better Mobile Business
  8. 8. Broadband IT Korea7 Major Policies for Mobile LifeMajor Policies for Mobile LifeMajor Policies for Mobile Life Supply ExpansionSupply ExpansionSupply Expansion O Technology Development & Standardization O Opening Mobile Internet Network O R&D for 4G Mobile Communications O Technology Development & StandardizationO Technology Development & Standardization O Opening Mobile Internet NetworkO Opening Mobile Internet Network O R&D for 4G Mobile CommunicationsO R&D for 4G Mobile Communications Demand PromotionDemand PromotionDemand Promotion O Promotion of M-Commerce & M-Payment O Creating New Service Areas : M-Government O Promotion of MO Promotion of M--Commerce & MCommerce & M--PaymentPayment O Creating New Service Areas : MO Creating New Service Areas : M--GovernmentGovernment Booming-Up of Mobile Services BoomingBooming--UpUp of Mobileof Mobile ServicesServices +
  9. 9. Broadband IT Korea8 II--3.3. TelematicsTelematics Market in KoreaMarket in Korea
  10. 10. Broadband IT Korea9 (Mil USD) * Source : Softbank Research 2002 Telematics Devices Services Total 0 80 160 240 320 400 480 560 640 720 2002 2003 2004 2005 [ Telematics Market Size in Korea ] Market Trends in Korea(1/5)Market Trends in Korea(1/5) "" 200 Million USD in 2003200 Million USD in 2003 ## 700 Million USD in 2005700 Million USD in 2005 "" Focused on navigation, traffic information, safety, etc.Focused on navigation, traffic information, safety, etc. [ Average Driving Time/year ] 0 100 200 300 400 500 600 700 800 USA Europe Korea (Hours)
  11. 11. Broadband IT Korea10 Many Early Adopters World Greatest Network Infra Strong Big “Guy” Supports WIPI (Wireless Internet Platform for Interoperability) StrengthStrength Market Trends in Korea(2/5)Market Trends in Korea(2/5) Technology is not enough Late Start Chasm of mgt. Weak Experience of corporate Business Models WeaknessWeakness Strength/ Weakness ofStrength/ Weakness of TelematicsTelematics Services and Business in KoreaServices and Business in Korea
  12. 12. Broadband IT Korea11 Market Trends in Korea(3/5)Market Trends in Korea(3/5) CDMA2000CDMA2000--1X1XCDMA2000CDMA2000--1X1XCDMA2000CDMA2000--1X1X CommunicationCommunication onon NetworkNetwork •• Customer ManagementCustomer Management •• Emergency ServiceEmergency Service •• Traffic InformationTraffic Information •• NavigationNavigation •• Traffic InformationTraffic Information •• NavigationNavigation •• Emergency ServiceEmergency Service ServiceService US$15US$15 +Air Time Fee+Air Time FeeUS$17 + Air Time FeeUS$17 + Air Time FeeUS$15 + Air Time FeeUS$15 + Air Time FeeService ChargeService Charge US$170US$170 Apr. 2002Apr. 2002 NateNate DriveDrive SK Corp.SK Corp. SK TelecomSK Telecom After MarketAfter Market Oct. 2002Oct. 2002Nov. 2003Nov. 2003Service InitiativeService Initiative DateDate US$295US$295US$1,000US$1,000Price of TerminalPrice of Terminal AnyNetAnyNetMOZENMOZENBrand NameBrand Name Samsung Fire Ins.Samsung Fire Ins.LG TelecomLG TelecomAlliance CompanyAlliance Company KTFKTFHyundai MotorsHyundai MotorsMain CompanyMain Company Before MarketBefore Market
  13. 13. Broadband IT Korea12 ! Focused on traffic information, car navigation, and emergency services, but … Characteristics of Telematics Business in Korea Lifestyle & Convenience Safety & Emergency service Traffic Information & Car Navigation User Needs Market Trends in Korea(4/5)Market Trends in Korea(4/5)
  14. 14. Broadband IT Korea13 ! Drives After Market " Mobile teleco " Advanced Network infra and well-trained subscribers " Low-end terminals and easy penentrations ! Drives Before Market " Automakers " New car equipped IT solutions " High-end terminals and differetiations Market Trends in Korea(5/5)Market Trends in Korea(5/5) Characteristics of Telematics Business in Korea
  15. 15. Broadband IT Korea14 II. Vision and StrategyII. Vision and Strategy
  16. 16. Broadband IT Korea15 “Automobiles as 3rd Internet Space“ Convenience to Driver, Enjoyment and Safety to Passengers ““Automobiles as 3rd Internet SpaceAutomobiles as 3rd Internet Space““ Convenience to Driver, Enjoyment and Safety to PassengersConvenience to Driver, Enjoyment and Safety to Passengers VisionVisionVision ! Year 2005: Ensure to obtain 3 core tech. (Terminal, Server, Wireless Access) ! Year 2006: Domestic telematics unit spread up to 30 % of the entire cars !! Year 2005: Ensure to obtain 3 core tech. (Terminal, Server, WirYear 2005: Ensure to obtain 3 core tech. (Terminal, Server, Wireless Access)eless Access) !! Year 2006: DomesticYear 2006: Domestic telematicstelematics unit spread up to 30 % of the entire carsunit spread up to 30 % of the entire cars GoalsGoalsGoals Obtaining Core Tech.Obtaining Core Tech.Obtaining Core Tech. Constructing Industry BasisConstructing Industry BasisConstructing Industry Basis • Telematics Terminal Platform • Open Telematics server • Wireless Access & Protocol • Telematics Terminal Platform • Open Telematics server • Wireless Access & Protocol • Build Telematics Information Center • Establish Telematics test bed • Build an education system to produce Telematics experts • Build Telematics Information Center • Establish Telematics test bed • Build an education system to produce Telematics experts • Provide real-time traffic information • Support low-price terminals • Realize V-Commerce (T- portal) - supporting downstream industries • Provide real-time traffic information • Support low-price terminals • Realize V-Commerce (T- portal) - supporting downstream industries Diffusing ProductsDiffusing ProductsDiffusing Products Vision and StrategyVision and Strategy
  17. 17. Broadband IT Korea16 III. Action PlanIII. Action Plan
  18. 18. Broadband IT Korea17 Action Plan(1/3)Action Plan(1/3) –– BuildingBuilding InfrastructureInfrastructure ! Constructing Telematics Test-bed " To provide a place where the Telematics industry can meet to develop, evaluate and test their products " To support standardizing company technologies as a industry standard ! Constructing Telematics information center to provide traffic information, POI, etc. " Early market activation through providing map and traffic information " Minimizing investment of Telematics service providers
  19. 19. Broadband IT Korea18 Wireless Access Tech. Server Tech. Network Tech. Terminal Platform Tech. Position -Ing Tech. Terminal Platform Embedded SW Platform 2005 High Speed Handover Authentication, Security LBS/GIS/ Real time Traffic Info. Integration HPi/Wireless LAN Integration GPS + Network Determination supporting Tech. Adhoc Network Hibrid of heterogeneous Acess and Broadcastin 2007 Hybrid Navigation Situation Optimal CNS & Connected Entertainment Vehicle Commerce Platform Advanced Telematics Network 2006 Realization of UWB Internal vehicle Wireless Multiple Precision Determination Tech. Open Contents Providing Tech. Platform Integration 2G Cellular Wireless Integration Open LBS Connection Structure Tech. GPS Advanced Tech. 2003 Terminal Embedded OS Tech. Telematics Network Establishment 2G/1x Ev Do Cellular Integration 2004 Mobile Router Tech. Development Open Map info. Providing Tech. RFID Emergency rescue by using Location- Determination DMB Integration Tech. Vehicle Voice Recognition Traffic Info. Center Network Construction 1xEvDo /WLAN Terminal Action Plan(2/3)Action Plan(2/3) –– DevelopingDeveloping Core Tech.Core Tech.
  20. 20. Broadband IT Korea19 Action Plan(3/3)Action Plan(3/3) –– Promoting OrganizationPromoting Organization -Suggestion requirements to other NGGE - coperating in R&D each other Next Generation Growth Engine Committee • Ministry of Commerce, Industry & Energy • Ministry of Construction & Transportation - Center for Telematics business & services - Program for standard and project KoTBA - National research Lab(ETRI) - Standardization agency(TTA) Research Centers MOCIE – Advanced Car MOCT – Advanced Road & Traffic Information Cooperation of Relating Gov’t Bodies - Program for cooperation - Planning and supporting - Promoting Pilot Project MIC(Ministry of Information & Communication) ※ Next Generation Growth Engine Industry - Embeded S/W, Next Generation Mobile Comm., Digital TV, Digital Contents, Intelligent Robot Korea Telematics Business Association
  21. 21. Broadband IT Korea20 Thanks for your attention !Thanks for your attention !Thanks for your attention ! Sang-Moo Lee (saint7@mic.go.kr) MOSTeMOSTe VICSVICS OSGiOSGi IDBIDB--ForumForum AMIAMI--CC KOTBAKOTBAKOTBA Korea is the best companion for journey to the Telematics World ! Korea isKorea is the best companionthe best companion for journey to thefor journey to the TelematicsTelematics World !World !

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