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CEA Standards and
Device Connectivity Initiatives
Virginia Williams
Director,
Standards and Technology
R7 Home Networking
Overview
• About CEA…
• CEA & the Consumer Electronics Industry
• CEA & OSGi
• Industry Standards & Technology Policy
• Ot...
CEA… and the
Consumer Electronics Industry
CEA’s Mission:
Grow the consumer electronics industry
…Promote the Industry
…De...
CEA… and the
Consumer Electronics Industry
CEA is a full service trade association
! Standards, Regulations, Technology Po...
CEA… and the
Consumer Electronics Industry
Global Reach
!Over 1000 members
!Small Business to Multinational Corporations
!...
CEA… and OSGi
• Common goals
• Complimentary means
• Device Connectivity to enable Services
• Consumer awareness to stimul...
Device Connectivity
Internet Connection
1394
Wireless IP
&100Base-T
1394
100Base-T
100Base-T
1000Base-T
Media
Server
STB
D...
CEA… Standards
• ANSI accredited standards developer (SDO)
• Over 325 companies
• Over 1500 participants
• Over 70 active ...
CEA… Standards
9 main committees
• R1 – Product Safety
• R3 – Audio
• R4 – Video
• R5 – Antennas
• R6 – Mobile
• R7 – Home...
Connectivity Standards
• R1 – Product Safety
" R3 – Audio
"R4 – Video
• R5 – Antennas
" R6 – Mobile
"R7 – Home Networking
...
Home Networking Standards
R7 Groups
Wireless Entertainment NetworkingR7.7
Digital Entertainment Network (DENi™)R7.6
AV Net...
Home Networking Standards
R7.4 Versatile Home Network
(VHN®)
• A home network backbone
• 1394 & IP
• DHCP Server
• Native ...
Home Networking Standards
R7.5 AV Networking (AVN)
• Architecture – evolving
• User Interface – RCU Commands
• Bandwidth M...
Home Networking Standards
R7.6 Digital Entertainment Networking
(DENi™)
• IP/UPnP
• Media Formats – Required and Understoo...
Home Networking Standards
R7.7 Wireless Entertainment Networking
• New – June 2003
• Support for FCC spectrum policy
• Ass...
Home Networking Standards
R4 Groups
Redistribution flagR4.8 wg9
1394 Interface (DTV-Link®)R4.8 wg1
DTV Interface Standards...
Home Networking Standards
R4 & R7 published 1992 - 2003
• CEA-2008 Digital Entertainment Network Initiative (DENi™)
• CEA-...
Home Networking Standards
layering and bundling
• Leverage industry trends:
IP, UPnP, Ethernet, Firewire, wireless, broadb...
Home Networking Trends
1. The Internet is driving home networking.
2. Platforms inch toward standardization.
3. Major comp...
Device Connectivity
Internet Connection
1394
Wireless IP
&100Base-T
1394
100Base-T
100Base-T
1000Base-T
Media
Server
STB
D...
Connectivity Standards
• R1 – Product Safety
"R3 – Audio
" R4 – Video
• R5 – Antennas
"R6 – Mobile
" R7 – Home
Networking
...
Connectivity Standards
R6 Mobile Electronics
• Portable handheld & automotive
• Installed & carry-on plug-in
• Telematics
...
Connectivity Standards
R8 Cable Compatibility
• CEA-679 National Renewable Security Standard (NRSS)
• CEA-796 NRSS Copy Pr...
Technology Policy
Government and Legislative Affairs
• Compliment to voluntary industry
standards
• Industry positions to ...
Technology Policy
current projects
• DTV Transition
• Cable Plug and Play agreement
• Broadband deployment
• Fair Use reco...
eBrain™ and Market Research
• Market trend analysis
• Primary Consumer Research:
familiarity, preferences, intent
• MARA -...
CE Industry Trends
• Expected Growth:
– Consumer devices with connectivity
– IP enabled devices
• Portable Electronic Devi...
Five Technologies to Watch
1. home operating systems
(home automation, access gateway, content)
2. Wi-Fi, ultra wideband
3...
Other Support Initiatives
• Home Networking and Information Systems
(HNIT) Division
• TechHome Rating System & Media Tour
...
TechHome™ Media Tour
Retail Sales Training
Meet URL Webspace
(aka "Earl")
online certification program
International CES
Las Vegas - January 8-12, 2004
International CES
• Exhibits
• Conferences and Workshops
• Keynotes and Super Sessions
• Special Events
• Awards
• Interna...
International CES
International CES
TechZones
• Bluetooth
• Broadband to the Home
• CES/NOPI Showcase
• Connected Home Entertainment
• Digit...
International CES
TechZones
• Memory Stick
• Mobile Computing, Featuring Tablet
PC Technologies
• MP3 and Internet Audio
•...
Affiliations & Industry Outreach
…industries
• Telecommunications:
Broadcast, Cable, Satellite, Cellular & Dial-up
• Struc...
Affiliations & Industry Outreach
…organizations
• Formal liaison, informal exchange, cross-
populated members
• 1394 TA, U...
Technology Promotion
consortia affiliation
• New CEA program
• Alternative to traditional standards setting
• Technology L...
• CEA Product Divisions
! Assess new technologies
! Endorse and Promote
• CES presence, logos, & more…
• Ongoing reviews a...
“Connected Circle”
BBrrooaaddbbaanndd aanndd HHoommee NNeettwwoorrkkiinngg
“Connected Circle”
Tying It All Together
• Expanding markets, increased connectivity
• Products that enable services
• CEA’s wide reach
– Adv...
Thank You !
vwilliams@ce.org
www.ce.org
www.cesweb.org
www.ebrain.org
www.ceknowhow.org
Keynote - CEA Standards and Device Connectivity Initiatives - Virginia Williams, CEA
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Keynote - CEA Standards and Device Connectivity Initiatives - Virginia Williams, CEA

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OSGi World Congress 2003

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Keynote - CEA Standards and Device Connectivity Initiatives - Virginia Williams, CEA

  1. 1. CEA Standards and Device Connectivity Initiatives Virginia Williams Director, Standards and Technology R7 Home Networking
  2. 2. Overview • About CEA… • CEA & the Consumer Electronics Industry • CEA & OSGi • Industry Standards & Technology Policy • Other Connectivity Initiatives • Technology Promotion • Affiliations and Outreach
  3. 3. CEA… and the Consumer Electronics Industry CEA’s Mission: Grow the consumer electronics industry …Promote the Industry …Defend the Industry
  4. 4. CEA… and the Consumer Electronics Industry CEA is a full service trade association ! Standards, Regulations, Technology Policy ! eBrain™Research ! Publications, PR, Education ! Conferences & Events ! CES: the world’s largest consumer electronics show
  5. 5. CEA… and the Consumer Electronics Industry Global Reach !Over 1000 members !Small Business to Multinational Corporations !Products, Technologies, and Nexus Services
  6. 6. CEA… and OSGi • Common goals • Complimentary means • Device Connectivity to enable Services • Consumer awareness to stimulate demand • Joint promotion opportunities
  7. 7. Device Connectivity Internet Connection 1394 Wireless IP &100Base-T 1394 100Base-T 100Base-T 1000Base-T Media Server STB DVD
  8. 8. CEA… Standards • ANSI accredited standards developer (SDO) • Over 325 companies • Over 1500 participants • Over 70 active groups • So far in 2003: Over 400 meetings A dozen new standards
  9. 9. CEA… Standards 9 main committees • R1 – Product Safety • R3 – Audio • R4 – Video • R5 – Antennas • R6 – Mobile • R7 – Home Networking • R8 – Cable TV • R9 – Bar Codes (Auto ID)
  10. 10. Connectivity Standards • R1 – Product Safety " R3 – Audio "R4 – Video • R5 – Antennas " R6 – Mobile "R7 – Home Networking " R8 – Cable TV • R9 – Bar Codes (Auto ID)
  11. 11. Home Networking Standards R7 Groups Wireless Entertainment NetworkingR7.7 Digital Entertainment Network (DENi™)R7.6 AV Networking (AVN)R7.5 Versatile Home Network® (VHN)R7.4 LonWorks™ (controls)R7.1
  12. 12. Home Networking Standards R7.4 Versatile Home Network (VHN®) • A home network backbone • 1394 & IP • DHCP Server • Native and interfaced devices • Access Gateways and Cluster Gateways
  13. 13. Home Networking Standards R7.5 AV Networking (AVN) • Architecture – evolving • User Interface – RCU Commands • Bandwidth Management – AV QoS • Power Management – operational modes • Other AV Issues – dissimilar networks (wired & wireless) – support for premium content (CP/DRM)
  14. 14. Home Networking Standards R7.6 Digital Entertainment Networking (DENi™) • IP/UPnP • Media Formats – Required and Understood • Physical media – Ethernet now – with AV QoS priorities – 1394 & wireless future • Content management likely – CP/DRM
  15. 15. Home Networking Standards R7.7 Wireless Entertainment Networking • New – June 2003 • Support for FCC spectrum policy • Assessing suitability of wireless technologies • Likely to develop measurement techniques
  16. 16. Home Networking Standards R4 Groups Redistribution flagR4.8 wg9 1394 Interface (DTV-Link®)R4.8 wg1 DTV Interface StandardsR4.8 Video StandardsR4
  17. 17. Home Networking Standards R4 & R7 published 1992 - 2003 • CEA-2008 Digital Entertainment Network Initiative (DENi™) • CEA-2007 Quality of Service for AV on Ethernet • draft CEA-2005 AVN Adapter • CEA-2002 Powerline Technology Performance Evaluation • CEA-931 Remote Control Command Pass-through • CEA-851 Versatile Home Network (VHN™) • CEA-775 DTV 1394 Interface • CEA-775.1 DTV Web-Enhanced 1394 Interface • CEA-709 Lonworks™ • CEA-600 CEBus
  18. 18. Home Networking Standards layering and bundling • Leverage industry trends: IP, UPnP, Ethernet, Firewire, wireless, broadband access, high definition content, media formats • Cluster networks based on – user incremental buying patterns – specialized uses • IP Bridging between Clusters • UPnP Proxies to migrate legacy
  19. 19. Home Networking Trends 1. The Internet is driving home networking. 2. Platforms inch toward standardization. 3. Major companies invest in home networking and information technology (HNIT) research and development. 4. Low cost and ease of installation are key factors driving growth. 5. Connectivity still is the primary goal. 6. Networked content is king.
  20. 20. Device Connectivity Internet Connection 1394 Wireless IP &100Base-T 1394 100Base-T 100Base-T 1000Base-T Media Server STB DVD
  21. 21. Connectivity Standards • R1 – Product Safety "R3 – Audio " R4 – Video • R5 – Antennas "R6 – Mobile " R7 – Home Networking "R8 – Cable TV • R9 – Bar Codes (Auto ID)
  22. 22. Connectivity Standards R6 Mobile Electronics • Portable handheld & automotive • Installed & carry-on plug-in • Telematics • IDB consumer port • Cellphone carkit
  23. 23. Connectivity Standards R8 Cable Compatibility • CEA-679 National Renewable Security Standard (NRSS) • CEA-796 NRSS Copy Protection Systems • CEA-818 Cable Compatibility Requirements (POD-Host) • CEA-819 Cable Compatibility Requirements for Two-Way Digital Cable TV Systems • CEA-542 Cable Television Channel Identification Plan • Support for OCAP/DASE harmony • Metadata, encoding, and transport
  24. 24. Technology Policy Government and Legislative Affairs • Compliment to voluntary industry standards • Industry positions to government regulators • Legislative advocacy – Federal and State • US focused with international cognizance
  25. 25. Technology Policy current projects • DTV Transition • Cable Plug and Play agreement • Broadband deployment • Fair Use recording and DRM • Unlicensed Spectrum Allocation • Energy efficiency
  26. 26. eBrain™ and Market Research • Market trend analysis • Primary Consumer Research: familiarity, preferences, intent • MARA - member sales data
  27. 27. CE Industry Trends • Expected Growth: – Consumer devices with connectivity – IP enabled devices • Portable Electronic Devices • Female purchaser
  28. 28. Five Technologies to Watch 1. home operating systems (home automation, access gateway, content) 2. Wi-Fi, ultra wideband 3. recordable digital video 4. mobile gaming 5. hi-res audio
  29. 29. Other Support Initiatives • Home Networking and Information Systems (HNIT) Division • TechHome Rating System & Media Tour • Channel Development: Retail Sales Training • International CES…
  30. 30. TechHome™ Media Tour
  31. 31. Retail Sales Training Meet URL Webspace (aka "Earl") online certification program
  32. 32. International CES Las Vegas - January 8-12, 2004
  33. 33. International CES • Exhibits • Conferences and Workshops • Keynotes and Super Sessions • Special Events • Awards • International and Government Tours • TechZones
  34. 34. International CES
  35. 35. International CES TechZones • Bluetooth • Broadband to the Home • CES/NOPI Showcase • Connected Home Entertainment • Digital Content Storage • DVD+RW Alliance • Energy Efficiency, Electronics Recycling • Flash Forward: Bringing Digital Imaging Into Focus • Launch
  36. 36. International CES TechZones • Memory Stick • Mobile Computing, Featuring Tablet PC Technologies • MP3 and Internet Audio • Portable Power Center • RWPPI • SD Card • TechHome • Telematics/Digital Car • USB
  37. 37. Affiliations & Industry Outreach …industries • Telecommunications: Broadcast, Cable, Satellite, Cellular & Dial-up • Structured Wiring • White goods, brown goods • Installers • Interoperability and ease of use forums
  38. 38. Affiliations & Industry Outreach …organizations • Formal liaison, informal exchange, cross- populated members • 1394 TA, UPnP Forum, DHWG • TIA, IEEE, SAE, SCTE, ATSC, NAB • IEC, JEITA, ISO, ITU • CEDIA, WiFi Alliance, Internet Home Alliance, etc.
  39. 39. Technology Promotion consortia affiliation • New CEA program • Alternative to traditional standards setting • Technology Life Cycle: Incubation to Implementation: Design, Build, Test, Sell • Advances new technology development • Builds industry unity and de facto standards
  40. 40. • CEA Product Divisions ! Assess new technologies ! Endorse and Promote • CES presence, logos, & more… • Ongoing reviews and dialog Technology Promotion how it works
  41. 41. “Connected Circle” BBrrooaaddbbaanndd aanndd HHoommee NNeettwwoorrkkiinngg “Connected Circle”
  42. 42. Tying It All Together • Expanding markets, increased connectivity • Products that enable services • CEA’s wide reach – Advances technology – Accelerates smooth evolution – Builds unified consumer awareness
  43. 43. Thank You ! vwilliams@ce.org www.ce.org www.cesweb.org www.ebrain.org www.ceknowhow.org

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