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What It Takes To Be Successful In Exporting


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Rick Martin's powerpoint slides from his presentation at Fayette County's Exporting 101 Seminar. Rick is with the University of Georgia Small Business Development Center

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What It Takes To Be Successful In Exporting

  1. 1. Rick Martin, International Trade Consultant University of Georgia, SBDC International Trade Center
  2. 2. <ul><li>Stable Domestic Business </li></ul><ul><li>Exporting for Right Reasons </li></ul><ul><li>Commitment from Leadership </li></ul><ul><li>Do Their Homework – Strategic Plan </li></ul><ul><li>Commitment of Financial & Human Resources </li></ul><ul><li>Buy-in & Education of All Departments </li></ul>
  3. 3. <ul><li>Willingness to Travel to International Markets </li></ul><ul><li>Study Customer’s Culture & History – Adapt </li></ul><ul><ul><li>Customs & business etiquette </li></ul></ul><ul><ul><li>Culture more important than language </li></ul></ul><ul><ul><li>Customer’s decision making process </li></ul></ul><ul><li>Professional Respect and Support </li></ul><ul><ul><li>Marketing Materials, Product Adaptation, Humility </li></ul></ul><ul><li>Patience </li></ul><ul><li>Utilize Export Support Resources </li></ul>