US Commercial Services Overview


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George Tracy's powerpoint slides from his presentation at Fayette County's Exporting 101 Seminar. George is with the US Department of Commerce's Commercial Services Division, where they help US companies make sales contacts abroad.

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  • US Commercial Services Overview

    1. 1. U.S. Department of Commerce Assistance for Exporters <ul><li>George Tracy </li></ul><ul><li>Director </li></ul><ul><li>U.S. Commercial Service </li></ul><ul><li>Atlanta, GA </li></ul>
    2. 2. U.S. Commercial Service <ul><li>Our Mission </li></ul><ul><ul><li>- To promote the export of goods & services from the United States, particularly by small- and medium-sized businesses </li></ul></ul><ul><ul><li>- To represent U.S. business interests internationally </li></ul></ul><ul><ul><li>- To help U.S. businesses find qualified international partners </li></ul></ul>Our sole purpose is helping U.S. Companies export!
    3. 3. <ul><li>Offices in over 100 U.S. cities and over 85 countries worldwide... </li></ul>Our Network and Assistance Through our Global Network of Business Professionals, we can: - Locate international buyers, distributors & agents - Provide expert help at every stage of the export process - Help you to enter new markets faster and more profitably
    4. 4. Products & Services <ul><li>Trade Counseling & Advocacy </li></ul><ul><li>Market Intelligence </li></ul><ul><li>- Identifying Global Partners </li></ul><ul><li>- Promotion and Advertising </li></ul><ul><li>Trade Shows </li></ul><ul><li>Outreach Events </li></ul>
    5. 5. Trade Counseling and Advocacy <ul><li>Our trade specialists in the U.S. work directly with our team of experts overseas in getting you all the information and advice that you need. </li></ul><ul><li>We can help you: </li></ul>- Determine the best markets for your products & services - Evaluate international competitors - Identify and comply with legal and regulatory issues - Settle disputes - Learn about cultural issues and business protocol
    6. 6. Market Intelligence <ul><li>Country Commercial Guides (CCGs) - Prepared annually by US Embassy Staff, CCGs include information on a country’s economic trends, business environment, political climate, import regulations, marketing strategies, and leading sectors for U.S. export growth. </li></ul><ul><li>Market Research Reports - In-depth analysis of specific industry sectors and sub-sectors within a given market. </li></ul><ul><li>Customized Market Analysis and Flexible Market Research – Fee-based reports that answer your company-specific questions on overseas markets, regulatory climate, competition, etc… </li></ul>
    7. 7. Identifying Global Partners <ul><li>International Partner Search </li></ul><ul><ul><ul><li>Pre-screened listing of partner candidates </li></ul></ul></ul><ul><ul><ul><li>Based on U.S. firm’s criteria </li></ul></ul></ul><ul><ul><ul><li>Delivers details on potential partners that express interest in your firm </li></ul></ul></ul><ul><ul><ul><li>U.S. firm follows-up directly with listed partner prospects </li></ul></ul></ul><ul><li>Gold Key Service </li></ul><ul><ul><ul><li>In-country scheduling of appointments </li></ul></ul></ul><ul><ul><ul><li>Meetings with pre-screened potential distributors, partners, contacts </li></ul></ul></ul><ul><ul><ul><li>Briefing on the local market </li></ul></ul></ul><ul><ul><ul><li>Guidance on travel logistics </li></ul></ul></ul><ul><li>International Company Profile </li></ul><ul><ul><ul><li>Detailed report on prospective trade partners </li></ul></ul></ul><ul><ul><ul><li>Includes company history, financials, key contacts, reputation…and anything else our posts can find out! </li></ul></ul></ul>
    8. 8. <ul><li>Commercial News USA - Monthly trade magazine that lists U.S. products and services </li></ul><ul><ul><li>- Distributed free to more than 400,000 buyers from around world </li></ul></ul><ul><ul><li>- A proven track record of high-response rates and sales results </li></ul></ul><ul><li>FUSE – Featured U.S. Exporters - directory of U.S. products featured on U.S. Commercial Service websites around the world </li></ul><ul><ul><li>- Target specific markets in local language </li></ul></ul><ul><ul><li>- Available in over 50 international markets </li></ul></ul>Promotion and Advertising
    9. 9. Trade Shows <ul><li>Matchmaking – Pre-arranged appointments between U.S. exhibitors and foreign buyers/distributors </li></ul><ul><li>Buyer Delegations – We recruit overseas buyers and bring them to shows </li></ul><ul><li>ShowTime – Free appointments with overseas commercial specialists at select shows </li></ul><ul><li>Catalog Exhibition – Your products promoted at events worldwide without you having to travel </li></ul>
    10. 10. Outreach Events <ul><li>Country Briefings – ex. Romanian Ambassador Roadshow (February 2008) </li></ul><ul><li>Topical Seminars – ex. Export Documentation Seminar (January 2008) and BIS Seminar (April 2008 ) </li></ul><ul><li> </li></ul><ul><li>Webinars – China Domain Name Strategies (January 2008) and Doing Business in Mexico (Jan/Feb 2008) </li></ul><ul><li> </li></ul>
    11. 11. Industry and Country Specific Teams <ul><li>Industry-specific Teams </li></ul><ul><li>- Environmental Team </li></ul><ul><li>- Education Team </li></ul><ul><li>Regional-focused Websites </li></ul><ul><li>- China Business Information Center </li></ul><ul><li> </li></ul>
    12. 12. Useful Websites and Resources <ul><li>U.S. Government’s Export Portal </li></ul><ul><li> </li></ul><ul><li>CS Georgia’s Website </li></ul><ul><li> </li></ul><ul><li>Market Research Library </li></ul><ul><li> </li></ul><ul><li>E-Market Express </li></ul><ul><li> </li></ul>
    13. 13. Useful Websites and Resources <ul><li>Bureau of Industry and Security </li></ul><ul><li> </li></ul><ul><li>TradeStats Express </li></ul><ul><li> </li></ul><ul><li>Dataweb </li></ul><ul><ul><li> </li></ul></ul>
    14. 14. Useful Websites and Resources <ul><li>CIA World Factbook </li></ul><ul><li> </li></ul><ul><li>State Department Country Reports </li></ul><ul><li> / </li></ul>
    15. 15. Organizations That Can Assist With Exporting <ul><li>Small Business Development Centers </li></ul><ul><li>Free Research and Business Advice! </li></ul><ul><li> </li></ul><ul><li>Small Business Administration (SBA) </li></ul><ul><li>Export Financing </li></ul><ul><li> </li></ul><ul><li>Export- Import Bank </li></ul><ul><li>Export Financing/Loan Guarantees </li></ul><ul><li> </li></ul>
    16. 16. Organizations That Can Assist With Exporting <ul><li>World Trade Center Atlanta </li></ul><ul><li> </li></ul><ul><li>Georgia Department of Economic Development </li></ul><ul><li> </li></ul><ul><li>U.S. Chamber of Commerce </li></ul><ul><li> </li></ul>
    17. 17. Contact Information <ul><li>George Tracy </li></ul><ul><li>Director </li></ul><ul><li>U.S. Commercial Service </li></ul><ul><li>U.S. Department of Commerce </li></ul><ul><li>75 Fifth Street NW; Suite 1055 </li></ul><ul><li>Atlanta, GA 30308 </li></ul><ul><li>Phone: (404) 897-6083 </li></ul><ul><li>Fax: (404) 897-6085 </li></ul><ul><li>Email: george.tracy </li></ul>