Co-creation design of content for           learning communities          Exploring the research and technological challen...
Business and marketing         Co-creation design of content for    Pedagogy              learning communities            ...
Outline     o Part I       – learning communities       – co-creation design       – virtual worlds and social media     o...
Learning communities       learners                           boundary       members                                      ...
Learning communities       learners                                   boundary       members                              ...
Co-creation design       customers       customers     Community     Co-creation                mutual                    ...
Community–Collaboration–Value       learners       members                       membership      Learning           influe...
Social media       learners       members                       membership      Learning           influence              ...
Social media     o 2D       –   Social networking e.g. Facebook       –   Collaborative projects e.g. Wikipedia       –   ...
Outline      o Part I        – learning communities        – co-creation design        – virtual worlds and social media  ...
Challenges11
Challenges12
Technological challenges      o Exploration of affordances for co-        creation      o Designing new tools      o Suppo...
Technological challenges                           X>Y members                             members          Xmembers      ...
Research challenges      o Multidisciplinary topic      o Rapidly changing topic      o Little control and massive context15
References        – Henri F. & Pudelko B. (2003) Understanding and          analysing activity and learning in virtual com...
References        – Trent J. Spaulding (2010) How can virtual          communities create value for business?        – Koh...
References        – Lewis. S., Pea R. & Rosen J. (2010) Beyond          participation to co-creation of meaning: mobile   ...
Thank you!                       Mikhail Fominykh     Norwegian University of Science and Technology, Norway              ...
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Trial lecture - Co-creation design of content for learning communities

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Trial lecture for PhD defence by Mikhail Fominykh, April 24, 2012. Norwegian University of Science and Technology, Faculty of Information Technology, Mathematics and Electrical Engineering, Department of Computer and Information Science.

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  • Good afternoon! My name is Mikhail Fominykh. I am a PhD-candidate at NTNU and I study the use of 3D virtual environments for learning.
  • Good afternoon! My name is Mikhail Fominykh. I am a PhD-candidate at NTNU and I study the use of 3D virtual environments for learning.
  • Trial lecture - Co-creation design of content for learning communities

    1. 1. Co-creation design of content for learning communities Exploring the research and technological challenges of using virtual worlds and other social media in the co-creation design process Trial Lecture Mikhail Fominykh Norwegian University of Science and Technology 24.04.2012 Trondheim, Norway1
    2. 2. Business and marketing Co-creation design of content for Pedagogy learning communities Social science Information communication technology Exploring the research and technological challenges of using virtual worlds and other social media in the co-creation design process2
    3. 3. Outline o Part I – learning communities – co-creation design – virtual worlds and social media o Part II – research challenges – technological challenges3
    4. 4. Learning communities learners boundary members objects membership Learning influence learning fulfilment communities emotional connections o Since 1980s o Communities of practice o Communities of interest4
    5. 5. Learning communities learners boundary members objects membership Learning influence learning fulfilment communities emotional connectionssupporting organization goal o Since 1980s o Communities of practice o Communities of interest, goal-oriented5
    6. 6. Co-creation design customers customers Community Co-creation mutual value of customers design firm product o Since 1970s/2000s o Participatory/User-centered design o Service-dominant logic6
    7. 7. Community–Collaboration–Value learners members membership Learning influence learning fulfilment communities emotional connections customers customers Community Co-creation mutual value of customers design firm7
    8. 8. Social media learners members membership Learning influence learning fulfilment communities emotional connections Social Media customers customers media technologies Community Co-creation mutual value of customers design firm8
    9. 9. Social media o 2D – Social networking e.g. Facebook – Collaborative projects e.g. Wikipedia – [Micro]blogging e.g. Twitter – Content communities e.g. YouTube o 3D – Social virtual worlds e.g. Second Life – Gaming virtual worlds e.g. World of Warcraft9
    10. 10. Outline o Part I – learning communities – co-creation design – virtual worlds and social media o Part II – technological challenges – research challenges10
    11. 11. Challenges11
    12. 12. Challenges12
    13. 13. Technological challenges o Exploration of affordances for co- creation o Designing new tools o Support for communities and relationships between stakeholders13
    14. 14. Technological challenges X>Y members members Xmembers members You are learning familiar yes mutual Community with the value technology ? supporting organization no Will you 3D virtual worlds Facebook learn the Wikipedia technology ? 2D social Twitter media YouTube Second Life t1 < t2 X>Y>Z members members14
    15. 15. Research challenges o Multidisciplinary topic o Rapidly changing topic o Little control and massive context15
    16. 16. References – Henri F. & Pudelko B. (2003) Understanding and analysing activity and learning in virtual communities – Wenger E., Communities of Practice a brief introduction http://www.ewenger.com/index.htm – Fischer G. (2001) Communities of Interest: Learning through the Interaction of Multiple Knowledge Systems16
    17. 17. References – Trent J. Spaulding (2010) How can virtual communities create value for business? – Kohler T., Fueller J., Matzler K., & Stieger D. (2011) Co-Creation in Virtual Worlds: The Design of the user Experience – Molka-Danielsen J. (2009) Exploring the Role of Virtual Worlds in the Evolution of the Co-Creation design culture17
    18. 18. References – Lewis. S., Pea R. & Rosen J. (2010) Beyond participation to co-creation of meaning: mobile social media in generative learning communities – Edvardsson B., Tronvoll B. & Gruber T. (2009) Expanding understanding of service exchange and value co-creation: a social construction approach – Sanders E. & Stappers P.J. (2008) Co-creation and the new landscapes of design18
    19. 19. Thank you! Mikhail Fominykh Norwegian University of Science and Technology, Norway mikhail.fominykh@ntnu.no19

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