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7 Things Google Is Hiding From You...
June 2015
www.BigFinSolutions.com
“How to Instantly Drive More
“Organic Traffic”
To Your Website WithOUT Playing
A Guessing Game!”
www.BigFinSolutions.com
If You Stay Until The End….
www.BigFinSolutions.com
Michael Fleischner
• Wrote the Book on
SEO
• Did website
optimization for top
agencies (secretly
o...
www.BigFinSolutions.com
Done A Lot of Things Right…
www.BigFinSolutions.com
Done A Lot of Things
WRONG…
www.BigFinSolutions.com
After Doing This For 10+ Years…
• Nothing Converts Like
Organic Search
• Simple Things You Can
Add...
www.BigFinSolutions.com
Most People Think There’s
an Easy Way to Dominate
the Web
Let’s Buy a Few of These!
www.BigFinSolutions.com
www.BigFinSolutions.com
But There’s a Problem
Only 18% of Clicks Go Here!
www.BigFinSolutions.com
82% Go Here!
www.BigFinSolutions.com
So How Can We Dominate?
www.BigFinSolutions.com
We Used To Run Marketing Channels
As Distinct, Separate Silos
www.BigFinSolutions.com
Each Channel Contributed
Individually To The Whole
www.BigFinSolutions.com
Then, Some Marketers Realized The Benefits
Of Channel Integration
www.BigFinSolutions.com
This Integration Benefits from
Two Trends
www.BigFinSolutions.com
Secret #1 - Building a well-
SEO’d site is important for
building a powerful brand.
2011:
I think that’s the only
one I’ve heard of…
2015:
Hmm… Pretty sure that’s 5 of
the 7 largest, best-known auto
insurers in the US?
2011:
I know Sunset, but
none of these others.
2015:
This is the only brand on
page one I don’t know.
www.BigFinSolutions.com
Secret #2 – Local Search Is
Driving Local AND National
Search Engine Results!
www.BigFinSolutions.com
Google Places
Google Places
Only 15% of Businesses
Have Claimed Their
Google Places Profile
www.BigFinSolutions.com
All it took was a FREE Google Places
for Business Profile
Integrated Results
www.BigFinSolutions.com
Secret #3 – Sites Dominating
Local Are Using Data
Aggregators and Distributors.
www.BigFinSolutions.com
Thank a Data Aggregator
www.BigFinSolutions.com
www.BigFinSolutions.com
Secret #4 – Even National and
Local Sites Are Adding Local
Pages… And Getting Results!
www.BigFinSolutions.com
Add Local Pages to Your Site
www.BigFinSolutions.com
#1 in Organic Results
www.BigFinSolutions.com
Secret #5 – Content Is Still
King… But It Must Be Yours!
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
Content is Good… Make it Yours!
www.BigFinSolutions.com
Secret #6 – It’s All About
Amplification....
www.BigFinSolutions.com
Boost Results
Make It Easy
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
Secret #7 – The Link Game Has
Changed…
www.BigFinSolutions.com
This Will Get You in Trouble:
Crappy Links
Seek out
links to rank
better
Acquire
them
manually
Submit,
pay, beg,
trade, et...
www.BigFinSolutions.com
www.BigFinSolutions.com
www.BigFinSolutions.com
In The Past Hour…
• Building Well SEO’d Sites Are Essential For
Building A Powerful Brand
• Local ...
www.BigFinSolutions.com
If All This Did Was…
• Improve Your Local Exposure… Would It Be
Worth It…?
• Give You That Kick In...
www.BigFinSolutions.com
“How to Instantly Drive More
“Organic Traffic”
To Your Website WithOUT Playing
A Guessing Game!”
www.BigFinSolutions.com
My Promise
• How To Choose and Implement A Data
Aggregator
• How To Publish Optimized Content Acro...
@mfleischner
Periscope App
Michael Fleischner, Big Fin Solutions | June 2015
Thank You!
• FREE Marketing Forum
Available a...
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Michael Fleischner SEO With Convirza

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Published on

Improve your ranking on Google with this helpful SEO Webinar by SEO expert and author, Michael H. Fleischner. Michael is the author of today's top-selling SEO seo book, "SEO Made Simple", reveals 7 things Google is not telling you but are impacting your website rankings.

Discover these 7 strategies for improving Google rankings, driving more targeted traffic to your website. With more targeted traffic, you will generate more leads and conversions for your business.

This presentation was given on June 10, 2015 in partnership with Convirza, makers of online call software to measure and optimize phone conversations.

Get additional SEO help by visiting http://MySEOmadesimple.com and join the SEO community for answers to your most difficult search engine optimization questions.

Published in: Internet

Michael Fleischner SEO With Convirza

  1. 1. 7 Things Google Is Hiding From You... June 2015
  2. 2. www.BigFinSolutions.com “How to Instantly Drive More “Organic Traffic” To Your Website WithOUT Playing A Guessing Game!”
  3. 3. www.BigFinSolutions.com If You Stay Until The End….
  4. 4. www.BigFinSolutions.com Michael Fleischner • Wrote the Book on SEO • Did website optimization for top agencies (secretly outsourcing) – Mercury Media – PING – Instyler, Dow Jones, etc • Over 7 figures on organic traffic alone
  5. 5. www.BigFinSolutions.com Done A Lot of Things Right…
  6. 6. www.BigFinSolutions.com Done A Lot of Things WRONG…
  7. 7. www.BigFinSolutions.com After Doing This For 10+ Years… • Nothing Converts Like Organic Search • Simple Things You Can Add To Any Organic Program • Optimize Your Site WithOUT Feeling Like A Newbie • You Can Plug Organic Into Almost ANY Business
  8. 8. www.BigFinSolutions.com Most People Think There’s an Easy Way to Dominate the Web
  9. 9. Let’s Buy a Few of These!
  10. 10. www.BigFinSolutions.com
  11. 11. www.BigFinSolutions.com But There’s a Problem
  12. 12. Only 18% of Clicks Go Here!
  13. 13. www.BigFinSolutions.com 82% Go Here!
  14. 14. www.BigFinSolutions.com So How Can We Dominate?
  15. 15. www.BigFinSolutions.com We Used To Run Marketing Channels As Distinct, Separate Silos
  16. 16. www.BigFinSolutions.com Each Channel Contributed Individually To The Whole
  17. 17. www.BigFinSolutions.com Then, Some Marketers Realized The Benefits Of Channel Integration
  18. 18. www.BigFinSolutions.com This Integration Benefits from Two Trends
  19. 19. www.BigFinSolutions.com Secret #1 - Building a well- SEO’d site is important for building a powerful brand.
  20. 20. 2011: I think that’s the only one I’ve heard of…
  21. 21. 2015: Hmm… Pretty sure that’s 5 of the 7 largest, best-known auto insurers in the US?
  22. 22. 2011: I know Sunset, but none of these others.
  23. 23. 2015: This is the only brand on page one I don’t know.
  24. 24. www.BigFinSolutions.com Secret #2 – Local Search Is Driving Local AND National Search Engine Results!
  25. 25. www.BigFinSolutions.com Google Places Google Places Only 15% of Businesses Have Claimed Their Google Places Profile
  26. 26. www.BigFinSolutions.com All it took was a FREE Google Places for Business Profile Integrated Results
  27. 27. www.BigFinSolutions.com Secret #3 – Sites Dominating Local Are Using Data Aggregators and Distributors.
  28. 28. www.BigFinSolutions.com Thank a Data Aggregator
  29. 29. www.BigFinSolutions.com
  30. 30. www.BigFinSolutions.com Secret #4 – Even National and Local Sites Are Adding Local Pages… And Getting Results!
  31. 31. www.BigFinSolutions.com Add Local Pages to Your Site
  32. 32. www.BigFinSolutions.com #1 in Organic Results
  33. 33. www.BigFinSolutions.com Secret #5 – Content Is Still King… But It Must Be Yours!
  34. 34. www.BigFinSolutions.com
  35. 35. www.BigFinSolutions.com
  36. 36. www.BigFinSolutions.com Content is Good… Make it Yours!
  37. 37. www.BigFinSolutions.com Secret #6 – It’s All About Amplification....
  38. 38. www.BigFinSolutions.com Boost Results Make It Easy
  39. 39. www.BigFinSolutions.com
  40. 40. www.BigFinSolutions.com
  41. 41. www.BigFinSolutions.com
  42. 42. www.BigFinSolutions.com Secret #7 – The Link Game Has Changed…
  43. 43. www.BigFinSolutions.com
  44. 44. This Will Get You in Trouble: Crappy Links Seek out links to rank better Acquire them manually Submit, pay, beg, trade, etc. + + = Low Scalability Risk of Penalties This Will Get You the Right Links: Do stuff worthy of attention Earn amplifi- cation Links come in naturally + + = Traffic Branding Rankings
  45. 45. www.BigFinSolutions.com
  46. 46. www.BigFinSolutions.com
  47. 47. www.BigFinSolutions.com In The Past Hour… • Building Well SEO’d Sites Are Essential For Building A Powerful Brand • Local Search Is Driving Local AND Nation Results • Top Performers Are Using Data Aggregators • Build Local Pages (National or Local Reach) • Content Is Still King But It Must Be Yours • It’s All About Amplification • The Link Game Has Changed
  48. 48. www.BigFinSolutions.com If All This Did Was… • Improve Your Local Exposure… Would It Be Worth It…? • Give You That Kick In The Butt To Finally Get Your Brand Moving… Would It Be Worth It? • Give You 10%, 20%, or 30% More Organic Traffic Per Month… Would It Be Worth It?
  49. 49. www.BigFinSolutions.com “How to Instantly Drive More “Organic Traffic” To Your Website WithOUT Playing A Guessing Game!”
  50. 50. www.BigFinSolutions.com My Promise • How To Choose and Implement A Data Aggregator • How To Publish Optimized Content Across Multiple Social Media Channels • How To Optimize Any Website With Little Or No SEO Experience FREE Marketing Forum…. We Talk About Implementing SEO Best Practices..
  51. 51. @mfleischner Periscope App Michael Fleischner, Big Fin Solutions | June 2015 Thank You! • FREE Marketing Forum Available at MySEOMadeSimple.com • “SEO Made Simple” Available On Amazon.com • Sign Up For SEO Email Updates On MySEOMadeSimple.com

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