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123 
Human-friendly budget app
“123 motivates you to understand and control 
your finances by a super easy tracking 
system.” 
–123 in one sentence
Potential Users 
• People who want to save money. 
• People who want to keep track of their income and expenses. 
• People...
Competing Apps 
(top 5 App Store financial apps) 
• Mint offers bank integration. 
• Pocket Expense is highly customisable...
The Vacuum 
(or the market hole for 123) 
• Most financial apps are overly complicated for the average user. 123 truly sim...
Business Model 
• Every app version (iPhone, iPad, Apple Watch 
and OS X) will have its own price (price yet to be 
define...
123: Human-friendly budget app
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123: Human-friendly budget app

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“123 motivates you to understand and control your finances by a super easy tracking system.”

–123 in one sentence

Published in: Software
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123: Human-friendly budget app

  1. 1. 123 Human-friendly budget app
  2. 2. “123 motivates you to understand and control your finances by a super easy tracking system.” –123 in one sentence
  3. 3. Potential Users • People who want to save money. • People who want to keep track of their income and expenses. • People who want to fully understand their financial choices. • People who prefer simple and effective ways for getting things done. • People who enjoy being challenged and rewarded. • People who value beauty and aesthetic pleasure.
  4. 4. Competing Apps (top 5 App Store financial apps) • Mint offers bank integration. • Pocket Expense is highly customisable. • Goodbudget allows sharing budgets with family. • Check alerts when funds are low. • Pennies relies on easiness and minimalism.
  5. 5. The Vacuum (or the market hole for 123) • Most financial apps are overly complicated for the average user. 123 truly simplify financial management by an innovative and effective flow. • 123 is all about the User Experience. Its colors, buttons size, fonts, animations and transitions were carefully designed, implemented and tested. No other financial app demonstrates such obsessive care for details. • 123 will offer the very same human-friendly experience across all iOS devices — including Apple Watch and OS X. We are not talking about web access, but native apps that benefit from Apple’s frameworks such as CoreData and iCloud for a seamless experience. It’s a complete ecosystem. • Gamification, we love it! By incorporating relevant and fun challenges within the app, 123 keeps users motivated and engaged. Its reward system reinforce healthy financial behaviour like no other app. • 123 helps on building positive habits towards money in a constant feedback loop. That increases the level of confidence in every financial decision.
  6. 6. Business Model • Every app version (iPhone, iPad, Apple Watch and OS X) will have its own price (price yet to be defined but probably varying from $4.99 to $29.99). • Currently, there is no plan for incorporating in-app purchases or a subscription model.

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