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6	ways	to	bridge	the	distance	
between	UX	and	Agile	Virtual	Teams
mfbrodie@gearmark.com
mfbrodie
If	you	want	to	go	fast,	go	alone.	
If	you	want	to	go	far,	go	together.
--Old	African	Proverb
No	Dream	Crushing:	Human	Centered	Solutions	Using	Design	
Thinking by	Kathryn	Kuhn,	Skip	Angel	- Agile	2015
mfbrodie
What	does	it	mean	to	work	on	a	
virtual	team?
Definition:	Group	gathering	online	to	collaborate
• Not	everyone	is	in	the	same	location	during	a	
workday
• Still	need	to	brainstorm	and	work	thru	stories
• Have	the	in-person	office	experience	through	
online	channels	
mfbrodie
Types	of	Virtual	Teams
1. Everyone	works	from	home
2. Multi-location	offices	(worldwide?)
3. Offshore/co-location	hybrid	offices
4. Offshore	teams
5. Others?
mfbrodie
• Allows	24-hour	coverage
• Reduced	labor	and	overhead	costs
• Can	be	co-located	with	customers
• Increases	diverse	thinking
• Opportunities	for	expanded	creative	thinking
In	Businesses…
Benefits	of	Virtual	Teams
mfbrodie
At	a	personal	level
Benefits	of	virtual	teams
• Fewer	interruptions
– Conversations	are	requested	and	planned
• Feels	like	life	is	more	organized	and	balanced
• Easier	to:
– Be	focused
– Be	creative
– Get	things	done!
mfbrodie
Challenges	facing	a	virtual	team
• Team	environment	(in	spirit)
• Participation
• Honesty
• Authenticity	
• Real	listening
mfbrodie
How	we	learn	how	to	communicate	
today
From	Rosenfeld	Media,		Julian	Treasure
Writing Reading
Speaking
Listening
mfbrodie
7 Points	from	Listening	Talk
1. We	all	want	to	control	what	we	listen	to	
– Our	way	to	reduce	information	overload
2. We	mistakenly	assume	that	all	people	listen	the	same
3. Listening	includes	multiple	senses
4. In	the	past,	we	had	an	auditory	tradition	and	listened	
better
– If	you	missed	it,	you	missed	it.
5. We	are	AWESOME	at	personal	broadcasting
6. Need	to	stop	that	and	interact	with	others	in	
conversation
7. Communication	is	personal	and	messy
mfbrodie
6	ways	to	bridge	the	distance
Meeting	in	person	isn't	
the	only	way
Use	your	communication				
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Who	am	I?
Mary	Brodie
Working	in	UX	for	about	20	years	
– UX	strategist
– Project/Product	Manager
Part	of	virtual	teams	for	over	15	years
– Multi-locations,	offshore	teams,	remote	offices
I	have	been	there
mfbrodie
Meeting	in	person	isn’t	the	only	way
Meeting	in	person	isn't	
the	only	way
Use	your	communication				
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Sherry	Turkle	Claims…
…We	clean	up	human	relationships	with	
technology.
Control	what	is	heard	– control	what	is	said.	
Illusion	of	companionship	without	demands	of	
friendship
mfbrodie
Do	we	do	this	at	work	too?
mfbrodie
How	will	tools	help	you	replicate	the	
in-office	work	environment?
mfbrodie
4	Things	to	consider	when	working	
virtually
What	do	you	do	at	
live,	in-person	
meetings?
As a	group,	how	do	
you	want	to	
collaborate	and	
write	stories?
How	do	you	prefer	
to	communicate	
virtually?
How	do	you want	
to	work	as	a	virtual	
UX	professional?
mfbrodie
What	do	you	do	at	a	live,	in-person	
meeting?
• You	participate	and	interact
• You	present
• You	draw	on	a	board
• You	discuss	ideas	with	others
• You	move	post-its/stickies on	whiteboards
• Other	activities?
mfbrodie
How	do	you	want	to	collaborate	and	
write	stories?
When	do	you	include	
QA/Test	validation	with	
your	story?
What	are	the	team	dynamics?	
How	close	is	the	team?
Has	the	long-term	vision	for	the	
product	been	communicated?	
How	are	stories	being	
written	offline	today?
Is	there	version	control?
Do	you	need	visuals/prototype	
references?
mfbrodie
How	does	the	team	
like	to	show	progress?	
Kanban	boards?	
Charts?
Story	Tools/Project	Management	Tools
Organization	Tools
Trello,	Evernote
Slack
Story	Management		
Pivotal	Tracker,	Mingle,	Rally,	VersionOne,	Axosoft,	
Leankit,	Workfront
Hybrid	Tools
Project	Tools
Basecamp,	Huddle,	PlanBox,	
Trello,	MSProject/Sharepoint
Time	Management
Toggl,	RescueTime,	Freckle
mfbrodie
Make	sure	how	you	work	offline…
….Is	reflected	online…
mfbrodie
How	you	prefer	to	communicate	
virtually?
Video
Online	Chat
Phone/Skype
Email
Texting
Hybrid	tools	
Slack,	Basecamp
Social	Media
mfbrodie
What’s	available	for	communication?
Video
Skype,	Google	Hangouts,	
WebEx,	etc.
Phone
Texting
Chat
Google,	Skype,	AIM,	Yahoo,	
ICQ,	MobileMe,	etc. Screensharing
WebEx,	GoTo	meeting,	Join.me,	
Fuze,	etc.
Project	Tools
Basecamp,	Trello,	@Task,	
WorkZone,	Project	Spaces	
Hybrid	Tools
Skype,	Google,	Wire,	Slack,	
Yammer
mfbrodie
How	do	you want	to	work	as	a	virtual	
UX	professional?
For	your	work:	Do	you	
sketch/draw?	Do	you	
share	that?
Are	you	ok	working	live	
in	a	prototype?
How	do	you	reference	
stories?	
Do	you	want	to	save	files	
and	conversations	
outside	email	or	to	a	
server?
How	do	you	work	with	
the	team?
How	do	you	like	to	receive	
comments/feedback?
How	close	are	you	to	the	
business	vs	developers?
mfbrodie
How	would	you	do	this	
in	“real	life?”
UX	Process
Concepts	&	
Visualizations
• Diagrams
• Wireframes
• Infographics
Collaborate	with	the	
business	to	make	
their	vision	tangible
Structure	&	
Framework
• Navigation
• Page	layout	
• Drawing,	rough	
prototype
Create	a	framework	
for	functionality
Requirements	&	
Stories
• Prototypes
• Wireframes
• Specs	– include	
cases
Determine	how	the	
user	will	use	
functionality
Enhancements
Same	as	
Requirements	&	
Stories
Add	to	existing	app
Working	towards	specifics
Drawings,	pictures,	sketches Prototypes,	specs
mfbrodie
A	word	about	testing…
Does	usability	testing	need	to	be	
in-person?
…That	depends….
mfbrodie
Testing	Recommendations
In-person	Testing
Minimum	3-5	
participants
•Emotional experience
•Possibly	mobile	to	
observe	any	challenges
•Not	possible	to	mask	
emotional	response
Virtual	Testing		
Live	discussion
Minimum	3-5	
participants
•Include	phone	
conversation
•Able	to	observe	action,	
see	face, hear	response
•Possible	to	mask	
emotional	response
Virtual	Testing	
No	discussion
Minimum	5	participants
•Activity-based
•Direct	questions	-
yes/no	answers
•Able	to	record	
reactions
•No	conversation	- only	
fixed	questions
Online	A/B	Testing
Site	Metrics
Many	participants	-
statistical	significance
•Behavior-based
•Response	to	a	situation
•Test	multiple	
executions
Explore	new	ideas
Validate	Approaches
mfbrodie
Testing	Tool	Recommendations
In-person	Testing
Minimum	3-5	
participants
•Leverage	traditional,	in-
person	process
•Morae
•Other	screen	recording	
options	(Camtasia)
Virtual	Testing		
Live	discussion
Minimum	3-5	
participants
•Morae
•WebEx,	GoTo	Meeting	
– meeting	tools
•Ethnio
Virtual	Testing	
No	discussion
Minimum	5	participants
•UserTesting.com
•UserZoom
•Loop	11
•Userlytics
•Ethnio
•Card	testing:		Optimal	
Workshop	Suite,	
UserZoom
Online	A/B	Testing
Site	Metrics
Many	participants	-
statistical	significance
•Adobe	Target
•Click/Heat	Maps
•Other	tools	integrated	
with	site	
metric/tracking	
programs
Explore	new	ideas
Validate	Approaches
mfbrodie
More	recommendations
mfbrodie
Group URL
Remote	research http://remoteresear.ch/tools/
Nielsen	Norman	
Group
http://www.nngroup.com/articles/unmo
derated-user-testing-tools/
Modgility http://www.modgility.com/mobile-
usability-testing-tools/
UXPin	- Guide http://www.uxpin.com/guide-to-
usability-testing.html
The	biggest	communication	sin	on	
virtual	teams
Not	listening	to	understand
mfbrodie
The	second	biggest	communication	sin	
on	virtual	teams
Multi-tasking
mfbrodie
"People	don't	multitask	because	they're	good	at	
it…They	do	it	because	they	are	more	distracted.	
They	have	trouble	inhibiting	the	impulse	to	do	
another	activity.”
--David	Sanbonmatsu,	Professor	of	Psychology,		University	of	
Utah
“Who	multi-tasks	and	why?	Multi-tasking	ability,	perceived	multi-tasking	ability,	impulsivity,	and	
sensation	seeking.”	PLoS	ONE
mfbrodie
Why	do	we	do	it	then?
• Deadline	pressure
• Perception	that	meetings	are	a	waste	of	time
• Listening	isn’t	a	“real	activity”	- we	can	do	it	in	
the	background
– Treat	meetings	like	a	radio	talk	show
• We	just	aren’t	engaged	in	the	conversation
mfbrodie
But	you	should	ask	yourself….
Would	you	do	this	in	an	in-person	
meeting?
mfbrodie
Be	present	and	stop	multi-tasking
1. Focus	on	your	call
2. Stop	checking/responding	to	email,	surfing	
the	Web,	Twitter,	Facebook	–
– And	the	other	usual	suspects
3. Get	in	the	habit	of	presenting/sharing	your	
screen
4. Participate	and	join	the	conversation
mfbrodie
Makin’	Friends
Meeting	in	person	isn't	
the	only	way
Use	your	communication			
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Makin'	friends
Build	relationships	online
Difficult	to	build	relationships	out	of	thin	air
Need	to	find	common	interests	to	bond
Remember:	distance	miles	are	just	number
mfbrodie
If	you	feel	cared	for,	you	can	access	the	executive	
parts	of	your	brain
Value	your	team	as	people	AND	contributors!
Rewire	Your	Brain:	Practices	to	Use	Brain	Plasticity	to	Become	a	
Better	Coach,	by	Sarah	Baca,	Agile	2015
It’s	all	about	feeling	cared	for
mfbrodie
If	you	wanted	to	talk	to	a	friend	in	a	different	
time	zone,	wouldn’t	you	plan	that	and	be	
flexible?
Time	zones	require	flexibility
Why	online	relationships	fail
1.	Live	in	the	land	of	make	believe
– Reinvent	yourself	(online	dating)
– Forget	that	you	may	eventually	meet	these	people
mfbrodie
Why	online	relationships	fail
2.	Virtual	people	aren’t	real	people
– Anonymity	gives	license	to	“anything	goes”
mfbrodie
Authenticity
1. Be	honest
2. Be	transparent	
3. Be	present	and	accountable
4. Speak	up
5. Stop	proving	and	just	be
6. Get	personal	about	you
7. Be	yourself
mfbrodie
What	makes	online	relationships	
work?
1. Word	choice	
2. Tone	
3. Being	clear,	direct	and	to	the	point
4. Using	the	phone
mfbrodie
Attitude:	Finding	common	ground	
How	am	I	contributing	to	the	team?
Testing
Strategy Design
Visualization
More…
mfbrodie
Integrate	UX	into	team
• Demystify	UX	– part	of	process
• Balance	participation,	collaboration	with	UX	
and	design	leadership
• Augment	team	weakness	to	make	strength
• Show	value	UX	brings
mfbrodie
Where	add	value?
Collaboration
Business	Team
• UX helps	visualize	
features
Developer	
Team
• UX helps	make	
UI’s	look	good
• UX	helps	us	make	
sense	of	system	
for	users
QA	Team	
• UX helps	them	
understand	how	it	
works
Users
• UX represents	
interests
mfbrodie
Broadcast
Meeting	in	person	isn't	
the	only	way
Use	your	communication			
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Broadcast	Your	Work
Your	work	includes:
– Sketching,	drawing	and	writing
– Live	updates	and	edits
Also	share	what	goes	into	your	work:
– What	you	do	
– How	you	think
– What’s	your	process
mfbrodie
Show	don’t	tell
People	understand	your	job	when	you	
show	them	what	you	do
mfbrodie
Share	your	screen,	prototypes….
Get	used	to	sharing	your	screen	on	WebEx,	Fuze,	
GotoMeeting,	Skype,	etc.
• Share	the	prototype
• Share	the	PowerPoint
• Share	the	wireframe
mfbrodie
• Give	the	team	control	of	your	screen	to	draw
• Encourage	them	to	create	a	PowerPoint	slide
– Or	other	drawing
Let	them	try	to	create	a	solution
Get	them	to	draw!
mfbrodie
Working	with	users?	Do	the	same!
• Include	the	team	in	your	testing	process
• Review	the	methodology	you	will	use,	
questions	asked
• Broadcast	the	test/review	if	you	can
• Review	the	results	with	your	team
mfbrodie
One	approach	to	connect…
• Be	like	a	test	participant	
• Speak	everything	you	were	thinking	thru	the	
process
– Broadcast	your	brain
• Don’t	just	present	the	result	– present	how	
you	go	there
mfbrodie
Nobody	Reads
Meeting	in	person	isn't	
the	only	way
Use	your	communication			
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Nobody	reads
Don't	assume	that	people	are	reading	your	
emails	or	documents
mfbrodie
“The Pew	Research	Center reported …	that	
nearly	a	quarter	of	American	adults	had	not	
read	a	single	book	in	the	past	year	[2014].	As	in,	
they	hadn't	cracked	a	paperback,	fired	up	a	
Kindle,	or	even	hit	play	on	an	audiobook	while	in	
the	car.”
--Jordan	Weissman,	The	Decline	of	the	American	Book	
Lover
http://www.theatlantic.com/business/archive/2014/01/the-decline-of-the-
american-book-lover/283222/
mfbrodie
Story	Time
Adding	site	navigation	or…
….A	Tale	of	Arrogance
mfbrodie
Lessons	learned
1. Actively	review	your	documents,	prototypes,	
etc.	with	the	team	regularly
2. Show	– don’t	tell
3. Make	sure	everyone	understands	what	you	
are	trying	to	do
4. Get	people	involved	to	help	you
mfbrodie
Turn	reviews	into	an	event
Like	a	multi-player	interactive	game	where	
everyone	contributes
mfbrodie
When	it	comes	to	testing	results…
Same	methods	apply
If	you	can’t	broadcast	your	usability	testing	to	
the	team	during	testing	day…
Make	sure	you	present	the	results
Get	your	team	involved
Incorporate	the	results	in	your	design	presentations
mfbrodie
Why	not	just	over-communicate?
Just	remember	the	Tale	of	Arrogance	story
Over-communication	gets	tuned	out
Need	to	get	team	engaged	and	involved	to	
understand	the	vision	and	what’s	happening
mfbrodie
Make	it	real
Meeting	in	person	isn't	
the	only	way
Use	your	communication			
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Make	it	real
Create	and	share	prototypes	/	documentation
“I	need	to	see	it!”
mfbrodie
Show	– don’t	tell!
• Show	how	something	works
• Show	multiple	options
– All	options	asked	for	– show	how	they	work	and	
why	one	approach	may	be	better	than	another
• Show	how	you	think	
• Show	how	you	got	there	– iterative	thoughts
mfbrodie
Provide	Links	for	Review
• Self-sufficiency and	independence
• Let	people	play	and	contribute
• Provide	the	basis	for	innovation	and	new	ideas
mfbrodie
How	do	you	share?
Where	are	you	in	the	process?
mfbrodie
UX	Process
Concepts	&	
Visualizations
Diagrams,	wireframes,	
infographics
Collaborate	with	the	
business	to	make	their	
vision	tangible
Structure	&	
Frameworks
Navigation,	general	page	
layout	in	drawing	or	
rough	prototype	form
Create	a	framework	for	
functionality
Requirements	&	
Stories
Prototypes,	detailed	
wireframes,	specs	–
include	cases
Determine	how	the	user	
will	use	functionality
Enhancements
Same	as	Requirements	
&	Stories
Add	to	existing	app
Working	towards	specifics
Drawings,	pictures,	sketches Prototypes,	specs
mfbrodie
UX	Process
Concepts	&	
Visualizations
Diagrams,	wireframes,	
infographics
Structure	&	
Frameworks
Navigation,	general	page	
layout	in	drawing	or	
rough	prototype	form
Requirements	&	
Stories
Prototypes,	detailed	
wireframes,	specs	–
include	cases
Enhancements
Same	as	Requirements	
&	Stories
Working	towards	specifics
Drawings,	pictures,	sketches Prototypes,	specs
• InDesign,	Illustrator
• InVision
• UXPin
• Vision/Omnigraffle
• Moqups
• Sketch
• Balsamiq
• Axure
• UXPin
• Moqups
• Proto.io
• InDesign/illustrator/Photoshop
• Flinto
• Sketch
• iRise
Call	a	member	of	the	audience
Meeting	in	person	isn't	
the	only	way
Use	your	communication			
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
To	zone	out	or	not	zone	out…that	is	
the	question
mfbrodie
Call	a	member	of	the	audience
Your	mission:	
Stop	multi-tasking	on	your	team
mfbrodie
Techniques	to	try
• Ask	questions
• Encourage	banter	for	engagement
• Be	unpredictable
• Special	guests	
– Encourage	others	to	present	on	your	call
• Musical	facilitators
– Make	the	team	part	of	the	experience
mfbrodie
Online	Innovation	Games
• Needed	to	better	understand	the	businesses	
and	what	they	needed
• We	played	Speedboat	and	Buy	a	Feature
mfbrodie
What	we	learned
• It	was	the	most	fun	and	memorable	call	they	
were	on	- EVER
• Brutally	honest	– but	necessary	–
conversations
• Sense	of	bonding	and	breaking	barriers
• Enjoyed	participating
mfbrodie
Remember	multi-player	game…
• Include/involve	others	– pass	them	the	mic
• Make	sure	everyone	has	something	to	do
• Get	everyone	to	generate	an	idea
mfbrodie
Wrap	up
Meeting	in	person	isn't	
the	only	way
Use	your	communication				
tools	wisely
Makin'	friends
Build	relationships	online
Broadcast
Work	live	and	in	real-time
Nobody	reads	
Be	sure	people	read	your	work
Make	it	real
Share	your	work
Call	a	member	of	the	
audience
Keep	people	involved
mfbrodie
Share	Your	Stories
• What	worked	for	you?	What	challenges	did	
you	face?
• How	does	your	team	work?	
• What	makes	you	proud	of	your	virtual	team?
mfbrodie

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