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COM 549 Discussion Group


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COM 549 Discussion Group

  1. 1. Mobile TV + Microsoft’s Vista Media Center
  2. 2. Mobile TV <ul><li>Consumer adoption of mobile TV: Examining psychological flow and media content </li></ul><ul><li>Technology Acceptance Model (TAM) </li></ul><ul><ul><li>Behavioral intention depends on two beliefs </li></ul></ul><ul><ul><ul><li>Perceived Usefulness (PU) </li></ul></ul></ul><ul><ul><ul><li>Perceived Ease of Use (PEOU) </li></ul></ul></ul>
  3. 3. Study Findings <ul><li>Perceived Usefulness (PU) was sufficiently high </li></ul><ul><li>Perceived Ease Of Use (PEOU) also high </li></ul><ul><ul><li>Allowed for high cognitive concentration..i.e. ‘flow’. </li></ul></ul><ul><li>Content Is King! </li></ul>
  4. 4. Accelerators/Disruptions? <ul><li>Audio/Video synchronization? </li></ul><ul><li>Distribution Deals? </li></ul><ul><li>Hardware? </li></ul><ul><li>Advertising? </li></ul>
  5. 5. Vista Media Center – A Worthwhile Comparison?