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FEMA Social Media Training


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FEMA Social Media Training

  1. 1. 1/25/11 FEMA Social Media Training: Beginner Course What is Social Media and How Can I Use It? DHS FEMA Office of External Affairs January 25, 2011 1 Today’s ObjectivesAt the completion of the course, participantswill be able to:  Define social media and Web 2.0, and provide examples of existing tools for each  Recognize examples of how social media and Web 2.0 tools can be used in supporting FEMA’s mission  Describe the agency’s general policy on using social media and Web 2.0 tools  Identify appropriate social media and Web 2.0 tools based on goals and objectives of work tasks 2 1
  2. 2. 1/25/11 So What are we Talking About? The Good, the Bad and The Ugly 3 The Evolution of the Web  Website used to be developed by trained programs using web development software  Now, a website can be made by virtually anyone with a computer and internet access  This is called Web 2.0, which means web-based “applications that facilitate interactive systemic biases, interoperability, user-centered design, and developing the World Wide Web” – Web_2.0 4 2
  3. 3. 1/25/11 Example of Then and Now Web 1.0 Web 2.0 5 Web 2.0 in Action User-generated content Collaboration Wikis “Web as platform”Blogs Web 2.0 Open APIs Social networks Software as a Service (SaaS)RSS Feeds Folksonomies Mashups Podcasts Ajax “Architecture of participation” 6 3
  4. 4. 1/25/11 What is Social Media?  Social media is a blending of technology and social interaction for the co-creation of value - –  Allows for user-generated content (pictures, videos, commenting, etc.) –  Brings common ideas and people together virtually –  Creates community-driven communications 7 History of Social Media 8 4
  5. 5. 1/25/11 Why is Social Media Important? 9 Examples of Social Media  Facebook  Twitter  SharePoint  MySpace  Youtube  Too many to list, so… 10 5
  6. 6. 1/25/11The Social Media Spectrum 11The Social Media Spectrum, Cont. 12 6
  7. 7. 1/25/11The Social Media Spectrum, Cont. 13 Common Social Media (at this very moment) 14 7
  8. 8. 1/25/11 Facebook  Update Status  Update Location  Set Up events  And much more… 15 Twitter  Can send a “tweet”; i.e. a message to your network  Can incorporate this media with others such as Facebook  Can receive “tweets” via phone texting 16 8
  9. 9. 1/25/11 You TubeCan post video with important messages or information 17 Who Is Using Social Media: Government  Every Department, Every Agency  Open Government Directive  Public/External Affairs  Citizen Engagement  Policy Development 18 9
  10. 10. 1/25/11 Who Is Using Social Media: Emergency Management  Federal, State and Local  Primarily as mechanism to communicate with public 19 Social Media’s Impact on Communications  Constant Communication  Interaction and Rankings  Information Distribution is Distributed 20 10
  11. 11. 1/25/11 Social Media Basics: Interaction, Sharing and Privacy 21 Government Social Media GuidelinesGovernment mindset shift: Social Media is an ideal way to communicate with stakeholders 22 11
  12. 12. 1/25/11 FEMA Social Media: SharePoint  Used to share files  Can use to assign tasking and manage projects  Can integrate workspaces, such as Excel spreads sheets from various computers  Can hold discussion via a message board  And much more… 23 FEMA Social Media: Facebook 24 12
  13. 13. 1/25/11 FEMA Social Media: Twitter  Lots 25 FEMA Social Media: YouTube  Short 26 13
  14. 14. 1/25/11 FEMA Social Media: Mobile  Engage stakeholders 27 Social Media in Your Life: Do’s and Don’ts 28 14
  15. 15. 1/25/11 Do…  Be a good citizen –  Courtesy is not dead –  Listen and communicate 29 Do Not…  Respond to discussions about FEMA 30 15
  16. 16. 1/25/11 Wrap-Up  Key Take-Aways –  Social Media is here to stay as a primary method of communication –  Engaging stakeholders through Social Media is critical to the success of FEMA –  Staff should understand every communication mechanism they use publically and privately can impact the view of FEMA by stakeholders 31 Thank You!  Questions, Comments and Smart Remarks – –  FEMA External Affairs –  Jean-Paul Boucher   32 16