Plan a Social Media Strategy

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A few steps in building your Social Media Strategy

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  • Social Media is an extension of what we do in-person when meeting people, being introduced to them, and socializing with them. It’s a “digital handshake” of sorts. Allowing us to build a connection with fans and partners.
  • Repurpose press releases, e-flyers and other marketing materials for various online channels.
  • Plan a Social Media Strategy

    1. 1. Social Media Planning A Strategy
    2. 2. “ Social Media is much more than a tool-set, it is a mind-set as well.” -Paul Chaney, “The Digital Handshake”
    3. 3. Assemble Your Team
    4. 5. Build an Interactive Website
    5. 7. Create your SMM Strategy (SMM = Social Media Marketing)
    6. 9. Launch A Blog
    7. 11. Create your editorial calendar. <ul><li>Other Marketing Materials. </li></ul>E-flyers. Press Releases.
    8. 12. Contribute to Industry Blogs & Portals
    9. 14. Social Networks
    10. 20. Send Strategic Email Messages
    11. 22. Track The Results Measure Your Success Update Your Strategy
    12. 24. HAVE FUN.

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