Every politician would agree that it is all about trust. In November 2011 our partners, Concerto Marketing in Vancouver, conducted a community trust study with Research Now. The study with 1500 respondents employed our HuTrust® IP to also analyse trust in Canadian politicians. Apart from the interesting results for the Premier of British Columbia and the Mayor of Vancouver, the 6 drivers of trust in the HuTrust® methodology were statistically proven to fully explain trust. We were able to analyse the HuTrust® Profiles and the politician’s specific drivers to understand what they would have to do to build more trust.