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This finance trust study is a re-evaluation of trust in banks since our last study in 2010. Trust in individual Australian banks is compared and further investigated into what banks are (not) trusted and where the banks need to focus on. Prioritisation and focus of trust building aspects is established by means of a driver analysis. In addition a breakdown against the financial institution's benchmark is done according to age categories. What should banks focus on for the young new costumer and what do the older and current costumers want to trust their banks for?
The 2012 Australian Bank HuTrust Report is a great value add to the HuTrust benchmark series finding prominence across industries and countries leading to a better understanding of what drives trust and sales of financial products for financial institutions and banks.
For the full study please contact mext at email@example.com