D I S T R I B U T O R R E F E R E N C E G U I D Eshake up your day, every daywith formula 1 a healthy meal
D I S T R I B U T O R R E F E R E N C E G U I D E A healthy, active lifestyle starts Why Formula 1 with being at your ideal weight. • People’s lives have become so busy that getting proper nutrition is more difficult than Formula 1 Instant JUST ADD WATER. SHAKE. AND ENJOY! ever. Formula 1 provides an easy solution Formula 1 Instant is all the goodness of your for families. complete Formula 1 shake you blend at home – including 20g of protein, calcium and fruit–in a • Herbalife’s Formula 1 nutritional shakes water-mixable shake. It’s rich, creamy and delicious, combine the benefits of personalized nutrition and ready in 10 seconds so you can now enjoy a healthy meal when you’re on the go! with convenience so you can enjoy healthy, delicious meals and easily make managing your weight part of your lifestyle. Formula 1 A DELICIOUS, NUTRITIOUS WAY TO STAY HEALTHY Formula 1 allows you to personalize your shake with protein to fit your body type and goals, and fruit for additional nutrients and flavor combinations. IT WATERS DOWN THE COMPETITION No other nutritional beverage has ALL of the benefits of Formula 1 Instant. • 20g of protein • Calcium equivalent of one glass of milk, but lactose-free and dairy-free • Antioxidants equal to a serving of fruit • 24 vitamins and minerals • Creamy Chocolate and Vanilla Dream flavors • 0 trans fats • Cholesterol-free and wheat-free • Kosher A HEALTHY MEAL For over 30 years, Formula 1 has provided balanced nutrition in a low-fat, soy protein shake! Protein Comparison Chart • Helps manage weight for better health HARD-BOILED EGG 6g • Contains 9g of protein and healthy fiber PEANUT BUTTER SANDWICH (2 TBSP.) 7g • Nourishes your body with Cellular Nutrition FORMULA 1 WITH WATER 9g • Includes up to 20 vitamins, minerals and essential nutrients AVERAGE BOWL OF CEREAL WITH MILK 10g • Available in a variety of delicious flavors FORMULA 1 WITH SKIM MILK AND FRUIT 18g • Customize with Personalized Protein Powder or FORMULA 1 INSTANT 20g Protein Drink Mix for additional protein benefits FORMULA 1 WITH MILK, FRUIT AND PERSONALIZED PROTEIN POWDER 25g
D I S T R I B U T O R R E F E R E N C E G U I D E Retailing Tips: FORMULA 1 Who to New Weight- Moms Busy Prime Gen H Target Management Professionals Timers (Ages 18-29) Customers and Hourly (Ages 50+) Workers Why People struggling Moms want to In today’s Prime Timers They’ll be the first Formula 1 with weight stay healthy and “fast-food” world, want optimal to admit they do management have energy as these customers good nutrition not eat healthy ? want to improve nutrition while they take care of their family. often do not have the time or the to maintain their vitality and enough. Formula 1 offers a convenient working toward Formula 1 is an option to eat as active lifestyles. way to obtain their weight- easy solution healthy as they better nutrition. management when time is would like. goals. limited. Retailing Tips: FORMULA 1 INSTANTDOLLARS AND SENSE Existing Formula 1 Customers + = $3.24/canister serving These customers already value $3.60/individual packet serving the benefits of Formula 1 and willFormula 1 Water respond favorably to the ease andInstant 8 oz. convenience of this portable1 serving addition to the line because it’s: • Perfect as a second shake • Fast when time is limited or there is no blender handy • Delicious and results-oriented + + + = $1.52 (Formula 1 Nutritional Shake Mix with nonfat milk)/serving like the original Formula 1 $2.34 (with Personalized ProteinFormula 1 Personalized Nonfat Fruit Powder, nonfat milk and1 serving Protein Milk 1 oz. fruit)/serving$1.18 Powder 8 oz. $0.31† 1 tbsp. $0.34* $0.51 *Pricing established from research on vons.com. † Price stated is the mean of published prices, less taxes, in grocery stores in Los Angeles, CA, and New York, NY.