The document summarizes the key points from a fundraising workshop. It discusses trends in online fundraising over the past 10 years and opportunities for the future, including increased donor expectations around impact reporting and engagement. It provides 10 strategies for non-profits to try, such as storytelling with blogs and videos, personal fundraising widgets, using social networks, hosting events, and embracing virtual volunteers. Risks are also addressed around losing some control of the brand online and content generated by supporters.