The document discusses changes that have occurred in advertising and marketing. It notes that advertising has become fragmented across many channels and that tactics often trumped strategy. However, it argues that two things will remain important: brands and design. It advocates an approach that blends public relations and design creativity with sharing experiences worth spreading through both paid and earned media channels.
87. More and more I'm becoming convinced
this is the only way most companies
should look at social media from a
marketing perspective.
Quit trying to quot;join the conversation.quot;
Stop trying to be everyone's friend.
Don't shove your marketing messages at
people.
Just listen to what people are saying
about your product or service and apply
what you learn to making it better.
The same goes for your marketing.
Make it worth talking about. –Paul Isakson
o2ideas
Monday, March 23, 2009
88. Make brands
famous.
o2ideas
Monday, March 23, 2009
89. Make brands
famous.
–Alex Bogusky
o2ideas
Monday, March 23, 2009
92. the tv spot isn’t dead
print isn’t dead
radio isn’t dead
flash isn’t dead
dreamweaver isn’t dead
viral marketing isn’t dead
MySpace might be dead
Advertising isn’t dead
branding isn’t dead
the ad agency isn’t dead
o2ideas
Monday, March 23, 2009
95. tv
radio
print
outdoor
o2ideas
Monday, March 23, 2009
96. tv
radio
print
outdoor
then we’ll do
pr, web and
media ideas
o2ideas
Monday, March 23, 2009
97. tv
radio pr
print web
outdoor design
then we’ll do
pr, web and
media ideas
o2ideas
Monday, March 23, 2009
98. tv
radio pr
print web
outdoor design
consider
then we’ll do
potential
pr, web and
paid media
media ideas
channels to
support
o2ideas
Monday, March 23, 2009