Tws Fy07 Q4 Evaluation 10 09 07

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  • Tws Fy07 Q4 Evaluation 10 09 07

    1. 1. TWS FY2007 Online Goals and Progress Presented by: Sarah DiJulio, Marie Ewald, Matt Reading, James Hupp
    2. 2. AGENDA <ul><li>Key Goals vs. Actuals </li></ul><ul><li>FY07 Accomplishments </li></ul><ul><li>FY07 & Q4 Results </li></ul><ul><ul><li>List Growth </li></ul></ul><ul><ul><li>Online Advocacy </li></ul></ul><ul><ul><li>E-Newsletter </li></ul></ul><ul><ul><li>Online Fundraising </li></ul></ul><ul><li>FY08 Priorities </li></ul>
    3. 3. KEY GOALS VS ACTUALS
    4. 4. FY07 Accomplishments <ul><li>Recruitment strategies </li></ul><ul><li>Direct mail integration </li></ul><ul><li>Advocacy impact </li></ul><ul><li>Unrestricted funds </li></ul><ul><li>Approval of 3-year plan! </li></ul>
    5. 5. FY07 Campaign Overview <ul><li>Matching gift </li></ul><ul><ul><li>1,328 gifts </li></ul></ul><ul><ul><li>0.2% response rate </li></ul></ul><ul><ul><li>$87,909 </li></ul></ul><ul><ul><li>715 new donors (54% of total donors) </li></ul></ul>Deadline extended! There's still time to double your dollars for stronger protection of public lands. Help us beat back Bush's budget proposal. Click here today.
    6. 6. FY07 Campaign Overview <ul><li>Spotted owl </li></ul><ul><ul><li>9,204 recruited </li></ul></ul><ul><ul><li>56,826 actions </li></ul></ul><ul><ul><li>$34,159 </li></ul></ul>
    7. 7. Spotted Owl Response by Segment
    8. 8. <ul><li>List Growth </li></ul>
    9. 9. LIST GROWTH: Month by Month
    10. 10. List Growth: Composition
    11. 11. List Growth: Composition <ul><li>Core Activists: 31,451 (33,803) </li></ul><ul><li>Activists: 88,950 (120,981) </li></ul><ul><li>Donors: 6,089 (7,652) </li></ul><ul><li>Donor Activists: 4,357 (6,148) </li></ul>
    12. 12. <ul><li>Advocacy </li></ul>
    13. 13. Advocacy Overview
    14. 14. Advocacy: Response Rates
    15. 15. <ul><li>WildAlert News </li></ul>
    16. 16. E-Newsletter: Overview
    17. 17. E-Newsletter: CTR by Section
    18. 18. <ul><li>Fundraising </li></ul>
    19. 19. Fundraising: Overview
    20. 20. Fundraising: Average Gift
    21. 21. Fundraising: Donate Page Conversions
    22. 22. Fundraising: Donate Page Copy
    23. 23. Fundraising: Donate Page Fields
    24. 24. Donate Page Example: Oxfam
    25. 25. Donate Page Example: Care
    26. 26. FY08 Objectives <ul><li>Recruitment </li></ul><ul><ul><li>336,408 reachable </li></ul></ul><ul><ul><ul><li>171,408 new </li></ul></ul></ul><ul><li>Fundraising </li></ul><ul><ul><li>$549,570 </li></ul></ul><ul><ul><ul><li>$329,359 via appeals </li></ul></ul></ul><ul><ul><ul><li>$110,930 via renewals </li></ul></ul></ul><ul><ul><ul><li>$3,998 via sustainer </li></ul></ul></ul>
    27. 27. Priorities for FY08 Q1 & Q2 <ul><li>Recruitment </li></ul><ul><ul><li>Email append </li></ul></ul><ul><ul><li>List chaperones </li></ul></ul><ul><ul><li>Viral campaign </li></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><li>Online advertising </li></ul></ul><ul><ul><ul><li>Google grant </li></ul></ul></ul><ul><ul><ul><li>Care2 </li></ul></ul></ul><ul><ul><li>Quarterly integrated campaigns </li></ul></ul><ul><ul><ul><li>Teshekpuk – Oct </li></ul></ul></ul><ul><ul><ul><li>Tongass - Jan </li></ul></ul></ul>
    28. 28. Priorities for FY08 Q1 & Q2 <ul><li>Fundraising </li></ul><ul><ul><li>Sustainer </li></ul></ul><ul><ul><li>Renewal </li></ul></ul><ul><ul><li>Quarterly fundraising campaigns </li></ul></ul><ul><ul><ul><li>Holiday tribute </li></ul></ul></ul><ul><ul><ul><li>EOY </li></ul></ul></ul><ul><ul><li>Upgrade strategy </li></ul></ul><ul><ul><li>Major donor suppression </li></ul></ul>
    29. 29. Priorities for FY08 Q1 & Q2 <ul><li>Cultivation </li></ul><ul><ul><li>New subscribers </li></ul></ul><ul><ul><ul><li>Automated welcome </li></ul></ul></ul><ul><ul><ul><li>First appeal </li></ul></ul></ul><ul><ul><li>Offline engagement </li></ul></ul><ul><ul><ul><li>Conference calls </li></ul></ul></ul><ul><ul><ul><li>Offline petitions </li></ul></ul></ul><ul><ul><li>State targeting </li></ul></ul>
    30. 30. California/Colorado Cultivation
    31. 31. The Wilderness Society Discussion
    32. 32. Advocacy: Response Rates
    33. 33. List Growth: Churn

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