1. James Geary,
metaphorically speaking
James Geary, metaphorically speaking
Filmed Jul 2009 • Posted Dec 2009 • TEDGlobal 2009
http://bit.ly/MdDIBH

3. Key vocabulary
Analogy
something that seems similar between two situations, processes etc.
Synesthesia
a medical condition which makes people experience a mixture of feelings
from two of their five senses at the same time, for example seeing numbers
as colors or experiencing colors as a smell
Cognitive dissonance
a very powerful motivator which will often lead us to change one or other of
the conflicting belief or action

4. Metaphor?
“Giving the thing a name that
belongs to someone else”
→with hole net-work of analogies
=vivid understanding
.Metaphorical thinking
→use to express things which are
abstract.
American Culture Explained. 2011 MAR.24
http://bit.ly/MdDIBH

5. Making & Understanding
1.Pattern recognition
metaphor
→finding the pattern
→creating the pattern
Pattern Recognition http://bit.ly/NURyw3

6. 2. Synesthesia
→connection of
one sense organ
+ another sense organ
“bouba” or “kiki” ??
Synesthesia. Amber, Jensen. Lethbridge Under
graduate Research Journal http://bit.ly/nZhggR

7. 3.Cognitive dissonance
→ no harmonization of
understanding
Metaphor
create expectation
Influences decisions
Congnitive Dissonance (L.Festinger) Queenie~NI
2011 APR 11 http://bit.ly/OuZUa6

8. quotes
‘metaphor lives a secret life all around us’
‘metaphor matters because it’s around us every
day, all the time.’
‘mataphor keeps the mind shaking , rattling and
rolling.’