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Creative Industry, Creative City, Creative District:  the role of the city Creative Metropoles. Stockholm Kulturhuset 18 t...
Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Report presents statistics on 6.5 milli...
Priority Sector Report:  Creative and Cultural Industries www.clusterobservatory.eu Innovation probably, prosperity defini...
Advertising Artistic creation and literary interpretation Priority Sector Report:  Creative and Cultural Industries www.cl...
<ul><li>Core creative functions and manufacturing activities are the most regionally concentrated </li></ul><ul><li>Consum...
<ul><li>Important to distinguish which type of creative industry you are targeting as each sub-sector has different locati...
<ul><li>Difficult to plan for resources and infrastructure as each sector has different needs </li></ul><ul><li>Easier to ...
<ul><li>Inter-firm:   project working support and intermediation systems/portals; incubators; information and partner dire...
Take  brands and identities  seriously (and realistically) as strategic tools, but there is not only one route… use multi-...
Do not loose sight of celebrating culture or creativity over commercial concerns – these are the base for these industries...
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Upsala creative metropoles stockholm march 2010

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Upsala creative metropoles stockholm march 2010

  1. 1. Creative Industry, Creative City, Creative District: the role of the city Creative Metropoles. Stockholm Kulturhuset 18 th March 2010. Prof. Dominic Power Uppsala University, Sweden [email_address]
  2. 2. Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Report presents statistics on 6.5 million CCI employees in 30 countries and 259 NUTS2 regions   CCI Employment CCI Focus CCI LQ CCI Rank CCI Average annual growth 2001-2006 WIPO Employment Berlin, DE 60,736 4.15% 1.53 25 -1.74% 59,333 Cataluña (Barcelona), ES 153,202 3.54% 1.30 6 0.20% 151,286 Eesti (Tallinn), EE 23,965 3.14% 1.16 77 4.02% 23,528 Etelä-Suomi (Helsinki), FI 64,500 3.89% 1.43 22 -0.38% 66,213 Latvija (Riga), LV 31,720 2.60% 0.96 56 3.87% 32,667 Lietuva (Vilnius), LT 26,102 2.38% 0.88 68 5.79% 31,561 Mazowieckie (Warszawa), PL 40,984 2.55% 0.94 42 N/A  75,896 Oslo og Akershus, NO 39,778 4.61% 1.70 44 -4.21% 38,250 Stockholm, SE 86,239 5.87% 2.16 10 -2.07% 76,601 West Midlands (Birmingham), UK 35,913 2.35% 0.86 52 -1.64% 31,669 West-Nederland (Amsterdam), NL 195,646 4.23% 1.56 4   N/A 193,344
  3. 3. Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Innovation probably, prosperity definitely
  4. 4. Advertising Artistic creation and literary interpretation Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu
  5. 5. <ul><li>Core creative functions and manufacturing activities are the most regionally concentrated </li></ul><ul><li>Consumer oriented activities such as retail the least regionally concentrated </li></ul><ul><li>Though both have a tendency towards districting... Though in very different forms </li></ul>Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu
  6. 6. <ul><li>Important to distinguish which type of creative industry you are targeting as each sub-sector has different locational needs, each step on the value chain has different needs </li></ul><ul><li>Identify your strengths and build upon them before going for blue sky development </li></ul>Creating the creative city and district?
  7. 7. <ul><li>Difficult to plan for resources and infrastructure as each sector has different needs </li></ul><ul><li>Easier to prioritise startups and micro businesses </li></ul><ul><ul><li>Business planning support </li></ul></ul><ul><ul><li>IP support services </li></ul></ul><ul><ul><li>Export advice </li></ul></ul><ul><ul><li>Suitable affordable spaces </li></ul></ul><ul><ul><li>Venture funding and support </li></ul></ul>Creating the creative city and district?
  8. 8. <ul><li>Inter-firm: project working support and intermediation systems/portals; incubators; information and partner directories; trade fairs </li></ul><ul><li>Inter-person: (formal and informal) networking platforms; career development and mentoring programs </li></ul><ul><li>Inter-sector: ice-breaker funds; networking events; incubators; living labs; research initiatives; tech transfer offices </li></ul><ul><li>Develop your spatial strategy: combine a district oriented hotspot focus, with a region-wide linking approach </li></ul>Proximity might not breed creativity but it builds business cultures
  9. 9. Take brands and identities seriously (and realistically) as strategic tools, but there is not only one route… use multi-channel branding efforts and develop multiple brands
  10. 10. Do not loose sight of celebrating culture or creativity over commercial concerns – these are the base for these industries’ attractiveness, spillovers and competitiveness

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