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Published in: Education, Technology
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  1. 1. Case study: InnovascuolaGiorgio Sironi (Nest Group)
  2. 2. Description• Portal for fostering digital didactics 1)directory of digital contents 2)education material about technology 3)social network• Target users: teachers and educators, parents• Main actors: Public school personnel, Italian government
  3. 3. Description• [Didactic] objectives – Providing selected, categorized and human- reviewed material – Educating teachers about e-learning – Connecting teachers and students in their communities• Business model – public funding – possible role of mediator in the digital content market, or targeted advertising
  4. 4. Browsing the website: homepage
  5. 5. Browsing the website: homepage• Targets to the three thematic areas – Content – Didactics (methodology) – Social network• Also minor, classic areas – Dictionary – Prizes – Newsletter – News
  6. 6. Browsing the website:directory of contents
  7. 7. Browsing the website: directory of contents• Search-based – Criteria • Payment required • Target students (age) • Subject (math, arts...) • Textual query• Contains reviews for some of the material – Human selection can be activated as a filter
  8. 8. Browsing the website: didactics
  9. 9. Browsing the website: didactics• Dedicated to adults• Different channels – By target • Professors • Parents – By topic • Web 2.0 • Interviews – By frequency of updating • Newsletter • Columns
  10. 10. Browsing the website: social network
  11. 11. Browsing the website: social network• Profiles for professors – Personal space and newsfeed – Classical web tools: forum, chat, wiki – Creation • Communities (student census) • Content• Goal: connect professors and experiences from different schools
  12. 12. Browsing the website: syndication
  13. 13. Browsing the website: syndication• Feeds for the different channels – Can be followed in an aggregator – Can be filtered or mashed up in other tools• Public content – Creative Commons license – Distribution with attribution – Non-commercial use, Share-alike (derivative works must maintain the same license)
  14. 14. Strengths & weaknesses• Platform to improve the efficiency of didactic material market – Expand supply – Makes supply and demand communicate easily – Gathers demand for electronic content• Public-backed initiative, presenting externalities – Its goal is not to make money
  15. 15. Conclusions & take-aways• A single platform as a point of reference can improve the market for digital content• Social networks allows for the best targeted advertising• Educational activity for adults is not to be ignored