Chocolat 3 b

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Chocolat 3 b

  1. 1. Case study: Chocolat 3BGiorgio Sironi (Nest Group)
  2. 2. Description• Service: didactic audio/video podcasts• Target users: students of K-12 school• Main actors – Teachers – K-12 students as producers – Other students as fruitors
  3. 3. Description• Didactic objective – Engage students in subjects traditionally lectured – Diffuse podcasting between students• Business model – Producing material as didactic activity (zero cost) – Outsourcing of hosting – Zero revenue, CC license
  4. 4. Browsing the website: homepage
  5. 5. Browsing the website: homepage• Newsfeed with general information• Presentation of the service• Access to the various thematic channels
  6. 6. Browsing the website: platform
  7. 7. Browsing the website: platform• Outsourcing to lower material costs to zero – hosting – content management – statistics – storage – ...
  8. 8. Browsing the website: platform
  9. 9. Browsing the website: platform• iTunes allow automated distribution – to devices in the Apple ecosystem – to computers with iTunes available• Still a proprietary platform – Lock-in with a single program – Less immediate and universal than web- based distribution – No extensibility
  10. 10. Browsing the website: content
  11. 11. Browsing the website: content• Divided in channels – poetry – history – ...• Standard features of blog posts available – Commenting – Download – Sharing
  12. 12. Browsing the website: fruition
  13. 13. Browsing the website: fruition• In-browser player – Playlists, tagging – Sharing and liking in social networks• Download of MP3 files• iTunes No DRM or limitations: just plain sound files – allows for the largest possible distribution
  14. 14. Strengths & weaknesses• Low cost production and delivery – Student and teachers are part of the production system – Web delivery scales very well• No revenue! – Freely available and redistributable with attribution – Creative Commons non commercial license
  15. 15. Conclusions & take-aways• Multiple fruition platforms must be available in podcasting – Web-based but also iTunes• Independent channels allow – customization of the offer – replication of a successful model in a different domain (e.g. from poetry to music)

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