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Moving beyond the printed journal

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Moving beyond the printed journal

  1. 1. Use of Scientific Digital and Social Media by the BES Journals<br />David Gibson<br />Editor, Journal of Ecology<br />Workshop on Publishing Science in the Online Age<br />British Ecological Society Annual Meeting, Sept 13th, 2011<br />
  2. 2. Outline<br />Jason Priem: “Todays journals are still the best scholarly communication system possible using 17th century technology!” RT @jprombouts Twitter Aug 25, 2011<br />The BES journals<br />Exploiting the online environment<br />Working with the publisher<br />Journal initiatives<br />
  3. 3. The BES journals<br />*<br />* Online only<br />
  4. 4. Exploiting the Online Environment<br />Moving beyond print<br />Author services<br />Reader services<br />Enriching the papers<br />Marketing <br />getting the word out<br />Sales & readership<br />
  5. 5. Working with our Publisher: Wiley-Blackwell<br />Facebook fan pages<br />Twitter feeds - @Darwin2009<br />YouTube content<br />> 120 social media sites<br />>178,000 individuals and groups<br />Digital marketing campaigns<br />
  6. 6. Analytics<br />
  7. 7. Analytics<br />
  8. 8. Analytics<br />Journal of Ecology<br />
  9. 9. Analytics<br />Top Users of site<br />
  10. 10. Altmetrics<br />©Jason Priem<br />
  11. 11. Journal initiatives<br />Press releases – QR tags<br />Virtual issues<br />Facebook/Twitter<br />Videos & Podcasts<br />Blogs – Methods.blog<br /> - BES Ecol & Policy<br />Data archiving (coming)<br />What’s next?<br />#BES2011<br />#BESdigital<br />
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  16. 16. Summary<br />Increasing use of digital and social media<br />Journal analytics/altmetrics<br />Enhanced marketing<br />Author & Reader services<br />Facebook, Twitter, blogs, podcasts, videos<br />Data archiving<br />

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