SXSW Interactive 2012 Presentation: Brands have been diving head first into Facebook over the past few years but their social reality has failed to live up to their lofty expectations. Guided by a sea of experts who can say "social" but can’t do social, brand pages often resemble online ghost towns with engagement that consists of mere small talk and fake smiles. To make matters worse, Facebook went from a friendly handhold to a ruthless chokehold of world-wide-web domination. This presentation will help you put Facebook back in its rightful place. PLEASE NOTE: In order for the hyperlinks in the presentation to work, you must download the PDF. Unfortunately, Slideshare's UI doesn't tolerate them. Many thanks.