Sgt Tim Burrows

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Social Media and Policing

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  • Wikipedia is the most popular/well known wiki. Not a suitable source for information, but can be effective starting place. Made richer via use of links, video, photos, audio
  • Money = Free!!! Time = Everyone 24 hours in a day / how you spend it Equipment = Desktops / Laptops / Smart Phones Personnel = Knowledge =
  • TubeMogul – Video sharing Ping.fm – written blogs
  • Sgt Tim Burrows

    1. 1. Tim Burrows, Sgt. Toronto Police Service Police Leadership Conference Vancouver, 2011
    2. 2. <ul><li>“ Internet and mobile tools for sharing and discussing information.” </li></ul>… wikipedia Social Media is really… CONVERSATIONS made richer & more convenient
    3. 3. Money Time Equipment Personnel Knowledge
    4. 4. Where do you begin? Where you are comfortable What’s right? What works best for you. What’s effective? Being heard.
    5. 5. Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are the police; ( Communicate )
    6. 6. Traffic Services
    7. 7. <ul><li>Determine where you want to engage </li></ul><ul><li>Create your ‘HUB’ </li></ul><ul><li>Link to other SM platforms </li></ul><ul><li>Populate </li></ul><ul><li>Share </li></ul><ul><li>Communicate </li></ul><ul><li>Find creative ways to talk WITH the public </li></ul>
    8. 8. <ul><li>Establish </li></ul><ul><ul><li>SM for your organization </li></ul></ul><ul><ul><li>Your content plan </li></ul></ul><ul><li>Listen / Learn </li></ul><ul><li>Join / follow like minded groups / people </li></ul><ul><li>C.C.E.E. </li></ul><ul><ul><li>Comment / Contribute </li></ul></ul><ul><ul><li>Engage / Educate </li></ul></ul>
    9. 10. <ul><li>Question posed on Twitter asking Toronto Drivers… </li></ul>
    10. 13. Results announced via Twitter on November 21 st , 2009 at 11:26 PM
    11. 24. <ul><li>Morning talk and news radio start talking about list </li></ul><ul><li>Toronto Press Release November 24, 11:15 am </li></ul><ul><li>9 Interviews conducted prior to press release </li></ul><ul><li>End of day, November 24 th , </li></ul><ul><ul><li>Television Interviews: CityTV, CTV, Omni, Global </li></ul></ul><ul><ul><li>Radio Interviews (AM): 680, 640, 1010, 570 </li></ul></ul><ul><ul><li>Radio Interviews (FM): Q107, Z103.5, CBC 99.1 </li></ul></ul><ul><ul><li>Print: Toronto Sun, Toronto Star, National Post, Globe & Mail, USA Today </li></ul></ul><ul><ul><li>Multiple reprints, blogs and tweets via Internet </li></ul></ul>
    12. 25. #trafficsafety #drunkdriving #impaireddriving #nophonezone #dwd #distracteddriving #child #safety
    13. 26. <ul><li>Achieved by </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><li>Followed by </li></ul><ul><ul><li>Tactics </li></ul></ul><ul><li>Supported by </li></ul><ul><ul><li>Knowledge, skills, ability </li></ul></ul><ul><li>Solidified by </li></ul><ul><ul><li>Relationships </li></ul></ul>
    14. 28. <ul><li>Google Alerts </li></ul><ul><li>Media </li></ul><ul><li>SM Alerts </li></ul><ul><li>Conversations </li></ul><ul><li>Key Words </li></ul><ul><li># HashTags </li></ul><ul><li>G8 / G20 </li></ul>
    15. 29. <ul><li>Tim Burrows 416-808-1920 Toronto Police Service, Traffic Services 9 Hanna Ave, Toronto, M6K 1W8 Twitter: @trafficservices @104kdrive Facebook: Traffic Services; Traffic Services / Highway Patrol; Tim.Burrows Blogger: trafficservicestps.blogspot.com YouTube: TrafficServiceTPS Skype Tim.Burrows.1266 LinkedIN Tim Burrows </li></ul><ul><li>Email – timothy.burrows@torontopolice.on.ca </li></ul>
    16. 30. http://about.me/TimBurrows

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