The Twilio Helper Library for Salesforce provides an Apex interface to Twilio, making it easy to send and receive voice calls and text messages from the Sales and Service Clouds, and your own Force.com applications. This session will get you started with the helper library, show you how to leverage Twilio for SMS lead generation in just a few lines of Apex code, and walk you through creating a simple, yet powerful, interactive voice response (IVR) system that greets callers by name and routes their calls to the correct representative.